It’s like being at a fashion show but you can here the editorial talking points
Lauren by Ralph Lauren is turning to a different push for Spring with what they call the brand’s first-ever online fashion show.
It’s kinda sort of a fashion show but more of a runway presentation with editorial talking points to simulate "real" front row chatter from magazine fashion editors including Marie Claire‘s fashion director Nina Garcia, Harper’s Bazaar‘s executive fashion and beauty editor Avril Graham, Cosmopolitan‘s fashion director Michelle McCool and O, The Oprah Magazine‘s creative director Adam Glassman.
>> Look ahead the the Ralph Lauren Collection Fall 2010 fashion show
The clothes are VERY Ralph and very wearable with plenty of solid timeless items that you will find yourself living in this season and for seasons to come. We’ve pulled a few pieces that we like below.
Full video with editor comments here.
Here’s where I had my morning giggle– one of the fashion editors describes a piece in the fashion show as being "very Jackson Hole."
Ha, as I have a vacation place in gorgeous Wyoming, I can say that it is the genius of the Ralph Laurenization of what we perceive iconic Americana to be. In actuality, that amazing rugged heritage feel that we expect to find in the The West is far and few between. Ralph Lauren culls, curates, and styles the best of the West to be better than the real thing, and that is what keeps the legend alive.
Some pieces from the Lauren by Ralph Lauren Spring collection that we think you’ll live in this season: