I stopped by the new Sarah Jessica Parker SJP shoe store for a sneak peak

Retail Remedy: It’s time for a day of pretty things!

Have you ever had one of those Mercury in retrograde days where the only viable solution to finding joy is, well, SHOES!

Yup, and pretty, girly, sexy, feminine shoes like the new Sarah Jessica Parker SJP line that launches exclusively at Nordstrom on February 28.


When the tech got tricky, I got going to discover the adorable candy-colored pop-up Sarah Jessica Parker SJP shoe store in SoHo where Sarah Jessica was hosting a private preview of her collection.

Everything was feminine and classic Sex and the City, brought up to a modern beat. SJP herself was chicly holding court around her very Carrie-esque collection.


“I’ve taken inspiration from things in my life such as the grosgrain ribbons I tied in my hair as a girl, to the flower accents from the Sex and the City wardrobe, to references to classic styles from the late 70’s and early 80’s. I’m a firm believer in quality and timelessness and have created this collection with the hopes that women will love wearing it for years to come,” said Sarah Jessica Parker.


With a story behind the name of each shoe, there’s a “Carrie” shoe understandably named after her Sex and the City character, to “Maude” named after shoe designing icon Maude Frison.

The SJP line at Nordstrom also includes bags and  the “Manhattan” trench coat to highlight the shoe and bag collection with its flattering A-Line fit.

If ogling pretty shoes is not enough, Naveed and I continued our confectionary colored escape down the block to have a working lunch & a bit of sweetness at the SoHo outpost of Ladurée Paris.  Divine.



SJP Collection Pop Up Shop
February 28-March 2
372 West Broadway
New York, NY 10022

Online exclusively at Nordstrom

Ladurée Paris
396 West Broadway
New York, NY 10022

Photos: FocusOnStyle