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  • Rihanna Designs With Giorgio Armani (Again)- It’s THE Fashion Collab of the Moment

    280Rihanna  2nd capsule Sketch 1

    This just out: There’a a SECOND Rihanna – Armani  Capuale Collection for Armani Jeans and Emporio Armani Underwear

    Rihanna has certainly upped her style from mallrat punk to actually quite stunning as of late and is putting down her design chops to prove it with a second capsule collection for Armani Jeans and Armani Underwear.

    >>MORE: collaborations

    “I have always really admired Giorgio Armani and his elegant work; I never dreamed I’d be able to collaborate with him to design unique, modern and fun clothing, say Rihanna. 

    Rihanna  / Armani Jeans 2nd capsule collection

    Rihanna / Armani Jeans 2nd capsule collection

    Mr. Armani can seem to do no wrong when it comes to working with celebrities… just look at his latest outing with Lady Gaga. And now, there is the next perfect marriage of celebrity with red carpet design, by way of jeans and some undies that everyone can wear.

    >> MORE: Armani brand

    “Rihanna is a great artist. She has personality, charisma and energy, and has been a pleasure to work with. She captures the young and contemporary essence of Emporio Armani Underwear and Armani Jeans perfectly,” says Giorgio Armani.

    Rihanna  / Armani Jeans 2nd capsule collection

    Rihanna / Armani Jeans 2nd capsule collection

    Photos of the clothes Rihanna designs with Giorgio Armani  for the second Rihanna – Armani  Capuale Collection for Armani Jeans and Emporio Armani Underwear:

      [nggallery id=106]

    In their words…

    Armani Jeans and Emporio Armani Underwear present their second capsule
    collections designed in collaboration with Rihanna: a range of new
    must-have jeans and lingerie items, available in stores worldwide from
    mid-April 2012.

    Rihanna, an artist who has sold more than 35 million albums and 120 million
    singles across the globe, and  winner of 6 Grammy Awards, is the face of
    our advertising campaigns for two of our brands. Extremely talented and
    highly feminine, Rihanna possesses verve and incredible energy, embodying
    the young, modern and captivating spirit of Armani Jeans and Emporio Armani

                   Armani Jeans in collaboration with Rihanna

    The spirit is classic American denim with a vintage feel and features three
    pieces of denim, four T-shirts, a leather jacket and a canvas bag in two

    Given that Rihanna is known for being so feminine and sensual, it may come
    as a surprise to find the designs boyish in their style. A classic tartan
    print, a denim romper and a simple tank top all suggest an old-school
    honesty and durability that is certainly authentic and male in its origins.
    But when you pull this workwear on, you realise that it can be really sexy
    – think Fifties-style pin up and you get the picture. Take, for example,
    the high-waisted shorts in a vintage wash. Inside, these have a tartan
    print that is revealed when you roll them up. Very sexy. As is Rihanna’s
    other favourite, a romper that she loves to wear herself. It comes in
    distressed denim with a few holes and is very soft to the touch. Other
    notable treatments include the bleach-effect on the skinny jeans, which
    have had their back pockets removed after the bleaching process, leaving
    the shadowy marks of where they once were.

    The four T-shirts are stars of the collection: a classic black tank top
    with a tiny denim pocket featuring Rihanna’s logo pin; a feminine
    dusty-pink T-shirt featuring her “eagle+R” logo in silver foil; a printed
    top with cut-outs, displaying the same bird print as can be found on the
    underwear; and a long maxi T-shirt, with a huge “cloud” print to suggest
    the airy summer breeze. By contrast, the leather jacket is small, sexy and
    very feminine. Finally, the two canvas bags are stylishly utilitarian,
    reinforcing the overall vintage feel of the collection.

               Emporio Armani Underwear in collaboration with Rihanna

    Basic, comfortable and feminine, the new items in this collection are made
    of stretch cotton for everyday wear, and come at affordable prices. The
    tank-top-and-shorts series is available in black or grey, embellished with
    a rhinestone logo, while the push-up bra and-thong or panties combination
    comes in teal or black with a contrasting glitter logo and personalised
    elastic. A soft micro-fibre series of styles in shaded sky blue completes
    the collection, and features micro printing and the inscription “Rihanna
    for Emporio Armani” across the elastic.


    Photos: Giorgio Armani

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