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  • Sneak Peek Video-HM Conscious Collection is Cheap Chic Eco Chic


    It’s budget friendly & eco-friendly, what’s not to love?

    Cheap Chic Eco Chic, say that ten times fast!

    We have the sneak peek video of the new H&M Conscious Collection set to launch in all H&M stores on April 14th.
    It’s quite lovely!


    Typically, eco-friendly fashion is either difficult to come by, pretty darn hideous by “regular” fashion standards, or fairly high priced. Not this time!

    The H&M Conscious Collection is in the most modern silhouettes of the moment with emphasize on the summer white trend, and of course- sustainability.
    > SHOP: Eco Chic

    We’re jonesing for the eyelets and soft tailored jackets. What about you?

    Watch the H&M video:



    IN this H&M video, the collection is presented by Emily Zak, Executive Retail Editdor, Vogue UK; Dilys Williams, Director of sustainable fashion, London College of Fashion; and Catarina Midby, Trend Coordinator, H&M. The Conscious Collection is for women, men and children and is made from sustainbale materials (organic cotton, Tencel® and recycled polyester). The Conscious Collection will be on sale in all H&M stores from 14th of April.