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  • She’s Back! Claudia Schiffer is the face of Guess to celebrate the brand’s 30th Anniversary Ad Campaign

    Can you believe that it was 1989  when Claudia Schiffer starred in her first  black & white Brigitte Bardot-esque, and now iconic, GUESS ad campaign, pictured above? Time flies when you STILL look fantastic!

    That would be both for the supermodel and the brand.

    In celebration of the 30th anniversary of GUESS, Claudia is back starring in its campaign shot again by Ellen Von Unwerth and guided by the creative direction of Paul Marciano, CEO and Creative Director at GUESS? Inc.

    .An image from the 30th Anniversay GUESS campaign with Claudia wearing denim cigarette pants with bold daisies that channel a classic GUESS look.

    An image from the 30th anniversary GUESS campaign with Claudia wearing denim cigarette pants with bold daisies that channel a classic GUESS look.

    “Claudia exemplifies everything the GUESS woman stands for,” said Paul Marciano. “Her timeless, distinctive style and infectious energy have kept her at the forefront of fashion for decades. Ellen’s alluring photographs represent a celebratory time for GUESS, as we look back on the past 30 years and look ahead to an exciting future.”

    Claudia is the focal point in a series of vignettes that draw viewers in and offer an intimate glimpse of her glamorous adventure in the magnificent Sorrento, Italy

    Claudia is the focal point in a series of vignettes that draw viewers in and offer an intimate glimpse of her glamorous adventure in the magnificent Sorrento, Italy

    The Claudia Schiffer GUESS campaign channels classic looks from the original imagery with a limited edition 30th anniversary capsule collection that includes denim cigarette pants with bold daisies, animal prints, vintage tie-waist button-down tops, and a delicate lace bustier, which Claudia made famous in her first GUESS campaign. Available at Bloomingdale’s and GUESS stores.

    Can you still wear your original GUESS jeans?

    Photos: GUESS


    Published on March 28, 2012

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