Can you believe that it was 1989 when Claudia Schiffer starred in her first black & white Brigitte Bardot-esque, and now iconic, GUESS ad campaign, pictured above? Time flies when you STILL look fantastic!
That would be both for the supermodel and the brand.
In celebration of the 30th anniversary of GUESS, Claudia is back starring in its campaign shot again by Ellen Von Unwerth and guided by the creative direction of Paul Marciano, CEO and Creative Director at GUESS? Inc.
“Claudia exemplifies everything the GUESS woman stands for,” said Paul Marciano. “Her timeless, distinctive style and infectious energy have kept her at the forefront of fashion for decades. Ellen’s alluring photographs represent a celebratory time for GUESS, as we look back on the past 30 years and look ahead to an exciting future.”
The Claudia Schiffer GUESS campaign channels classic looks from the original imagery with a limited edition 30th anniversary capsule collection that includes denim cigarette pants with bold daisies, animal prints, vintage tie-waist button-down tops, and a delicate lace bustier, which Claudia made famous in her first GUESS campaign. Available at Bloomingdale’s and GUESS stores.
Can you still wear your original GUESS jeans?
Published on March 28, 2012