Fall Preview- Ann Taylor Has a Fresh New Everyday Style

Stylish looks that brim the generation gap! Ann Taylor held a chic preview party for its Fall 2011 collection at the trendy Beauty & Essex Lounge; an atmosphere fit for the confident, stylish woman AnnTaylor is aiming to project to us. The woman we guests should want to dress like. Is this the Ann Taylor we all knew? The store my mother went into and I cringed? It is. And it's having a make-over. Evolving your customer base is essential to a timeless line, and Ann Taylor is executing that well by designing some edgier pieces to lure the young women in, while maintaining democratic pieces to stick with the consistent customer to this brand. Fabrications are luxe and attention

Read More »