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  • Tavi tapped for Rodarte for Target video

    Tavi Gevinson and the Rodarte for Target line

    Tavi Gevinson, might want to think about renaming her blog from Style Rookie to Style Sensation.

    The 13-year-old fashion blogger who is a breathe of fresh air in a sometimes jaded industry, made the scene during New York fashion week and there’s no turning back!

    The latest Tavi-topia project is a a behind-the-scenes access video with her friends Kate and Laura Mulleavy to promote their Rodarte for Target collection hitting stores December 20!

    See Tavi in action:

    >> Shop Rodarte for Target.

    Tavi talks about the experience on her blog:

    I‘ve been working with Rodarte and Target on this project since August and am so glad I could. Basically I interviewed editors and cool people from the editors preview, lookbook and ad campaign shoots and The Sisters about the collection and such. It was interesting to observe-I quite like the other side of the camera! Plus it was nice approaching Certain People I Really Admire and having something to say other than “I! um! ..I am such a big fan!” and at the same time difficult to refrain from saying “PS I LOVE YOU” after talking to said CPIRA. A challenge! Quite the experience!


    Photos and video, this page only, courtesy of Target

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