Paris In Style: Chloe Attitudes Exhibit at Palais de Tokyo
There hasn’t been a fashion exhibit that has wowed me since I wrote about the Madame Grés exhibit last spring. The Marc Jacobs and Louis Vuitton show earlier this year was a letdown for me and far too much a promotion for the brand.
I just went to the Chloe Attitudes show and it was a delightful surprise, as I didn’t know much about it before I saw it.
The show is a tribute to Gaby Aghion, who started the Chloe label 60 years ago by having a casual show of the first collection at the Café de Flore. In subsequent years she strived to make Chloe a brand that would have the informality of everyday wearable clothes with the luxuriousness of haute couture.
>>MORE: We love the Chloe brand
Through the 60-year history, the house has had of succession of nine designers including Karl Lagerfeld, Martine Sitbon, Stella McCartney, and Phoebe Philo, each with their own signature but yet retaining the essence of the brand.
The exhibit starts with a terrific display of photos from ad campaigns from past years and you can see how the label evolved with each photographer interpreting the Chloe woman in their own way. Some of the most renowned photographers have shot for Chloe including Helmut Newton, Guy Bourdin, Jeanloup Sieff, David Bailey and Deborah Turbeville.
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The design and curating of the exhibit is fabulous and I especially loved the outrageous and clever hairstyles on the mannequins. (Kudos to Judith Clark for designing an outstanding show.) The show is very successful at showing the arc of the various fashion over the 60 years and you can distinctively see what each designer brought to the table.
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There’s a lot of humor and whimsy in the clothes and even though some looked dated, you can appreciate the innovation and cleverness of the design. The period that seemed the most dated was the 70s, where many of the styles were had too much flowing fabric and were unflattering to the body along with the use of faded, murky colors and inconsequential prints.
There is a console where you can view videos and photos from past and present collections. Make sure you watch the summer 2013 show from designer Clare Waight Keller, it’s a knockout.
Can’t make it to the Chloe Exhibit in Paris? See what’s in store now for Chloe and See by Chloe & shop these finds:
More of Richard’s photos from the Chloe Attitudes exhibit:[nggallery id=164]
Visit in Paris:
Till November 18 Palais de Tokyo 13, avenue du Président Wilson,75116 Metro: Iena or Alma Marceau Open everyday except Tuesday from 12PM to 12AM http://www.palaisdetokyo.com/en