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  • How to Become a Recognized Expert and Expand Your Network with Dorie Clark [7 Days to Amazing Podcast]

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    Entrepreneurs, it’s time to get out of your rabbit hole!  Becoming the go-to recognized expert in your field can be more than a pipe dream if you know how to leverage your brand.

    On this week’s episode of the 7 Days to Amazing Podcast with Sharon Haver, you will learn how to  leverage your network, brand and ideas to become a recognized expert in your industry.

    Dorie Clark, speaker, author, reinvention expert and personal branding + marketing strategist, joins us for this informative, highly productive episode!

    Pencil’s Up!

    You’re going to take lots of notes, Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review.

    Here are a few of Dorie’s tips to leverage your expertise, become a recognizable expert and create multiple income streams as an entrepreneur.

    Listen to the full episode for more actionable ways to increase your earning potential.

     

    • Long Form Content-  The key theme for building recognition is creating long form content like blog posts, a podcast series, books, youtube videos, or the like. The longer form content gives people an opportunity to not just see your banter but to see your ideas expressed in an in depth fashion.

     

    • Leverage and Diversify- Find ways that you can do something once and leverage that value and diversify it, by taking the same skill set but driving it in slightly different areas so that you hedge your risk. Before moving on to the next thing, think about the last thing. Review what you could possibly repurpose, reuse, or reinvent as a different type of content.

     

    • Position Yourself- Begin to get a sense of what differentiates you in the marketplace, so you know how to position yourself with a solid footing.

     

    • Become The ‘Hub’ In Your Network- Bridge unconnected groups,  talk to multiple people and multiple sides so you can make yourself far more valuable as you have access to information that other people don’t.

     

    • Be A Wingman- Use the Wingman strategy with a trusted friend or colleague when going to any kind of a networking event or a conference so you immediately have trusted supporter by your side.

     

    • Organize your Manager’s schedule and Maker’s Schedule for conditional, yet effective productivity. Having busy days where you tackle multiple tasks are inevitable in any type of business… But don’t forget to schedule some days strictly dedicated to the longer, more creative ideas so you can make actual progress with your larger endeavors.

     

    • Lastly, Be mindful of your Social Proof –  try to have well known affiliations and brand yourself alongside the the things, ideas or companies that your client base already trusts… this helps to give people a reason to listen to you and accept you as an expert.  Keep your network in mind as well. Often times, we are judged on the company we keep.

    It’s time to tune in…

         

    Guest Resources…

    Get Dorie’s book, Reinventing You, by clicking here.

    Need help developing and and spreading your breakthrough idea?  Download Dorie’s free 42 page “Stand Out Self Assessment Workbook” by clicking here.

    You can also visit www.DorieClark.com to learn more and get even more free resources to help your business thrive.

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     Episode Transcription…

    Announcer:

    Welcome to the Seven Days to Amazing Podcast where you learn how to make your life, business and style even more amazing in the next week! Now your host, Sharon Haver of FocusOnStyle.com.

    Helping you live the life that others only dream about, so you can be the best at being you.

     

    Sharon Haver:

    Hello Chic-sters, I am Sharon Haver and you are about to be amazed, I have a brilliant guest on today’s episode of Seven Days to Amazing. Did you ever wonder about reinventing yourself?

    Not being pigeon holed as a one trick wonder?

     

    Want to be seen as a recognized expert with a clear personal brand and a portfolio of income streams; well today’s show is for you.

     

    Dorie Clark is a marketing strategy consultant, professional speaker and frequent contributor to the Harvard Business Review and Entrepreneur magazine, recognized as a branding expert by the Associated Press, Ink and Fortune magazine, Dorie is the author of ‘Reinventing You’ and ‘Stand Out”, which was named the number one leadership book of 2015 by Ink magazine and one of the top ten business books of the year by Forbes and was a Washington Post bestseller.

     

    She is also the author of the e-book ‘Stand Out Networking” and the forth coming book “Entrepreneurial You, Monetize Your Expertize, Create Multiple income Streams and Thrive’, a former presidential campaign spokesperson, the New York Times described her as an expert at self-reinvention and helping others make changes in their lives.

     

    Dorie consultants and speaks with a diverse range of clients including Google, The World Bank, Microsoft, Morgan Stanley, The Ford Foundation, Yale University, The Mount Sinai Medical Center and The National parks Service.

     

    She has an adjunct professor of Business Administration at Duke University Fuqua School of Business, has taught marketing and communications at several universities and colleges including Tufts University, Emerson College, HAC Paris, Boxing College, Smith College Executive Education, she was named one of ink magazines 100 great leadership speakers for your next conference and recognized in Forbes as one of the 25 professional networking experts to watch in 2015. A former New England Press Associates Award wining journalist Dorie is the Director of the environmental documentary film “The Work of 1000”.

     

    At age 14 she entered Mary Baldwin College’s program for the exceptionally gifted, at 18 she graduated Phi Beta Kappa from Smith College and two years later received a Master of Theological Studies from Harvard Divinity School.

     

    She is the producer of a multi Grammy jazz album.

     

    Wow.

     

    Dorie Clark I am thrilled to have you here and your amazing incredible background.

     

    Welcome.

     

    03:13

     

    Dorie Clark:

    Thank you I am so glad to be here.

     

    Sharon Haver:

    Thank you, I want to start at the beginning here, when we are talking about reinventing and branding, being known as an expert and spurting your ideas, your bio which is just a portion of it, surely shows your diverse background, how did it all begin for you, how did you start finding your way in such a target niche but such a broad niche?

     

    Dorie Clark:

    Well Sharon, one of the biggest things that had an impact on me was actually getting laid off from my first job. I started out as a newspaper reporter, I was in my early 20’s, I had only been working there for a year. I ended up getting called into the HR office and was told they were letting me go, I didn’t know what to do, I didn’t have a plan B, I certainly didn’t expect to be laid off.

    It was in the early wave of that, now journalists are losing their jobs left and right, it certainly wasn’t the case at the time, so I was forced inadvertently to professionally reinvent myself.

    It was through that process, going through a number of different careers that you mentioned, I was Presidential campaign spokesperson, I ran a Non-Profit, I did a lot of things before starting my own consulting business.

    I had to learn how to reinvent; I ended up writing my first book “Reinventing You” about that process, about what I learned and even more to the point interviewing dozens of professionals who had reinvented themselves successfully. So that people could hopefully learn this increasingly essential skill and learn how to do it more effectively than I did, I felt that I was fumbling around in the dark.

    It was that initial experience that really thrust me into the work that I am doing now.

     

    Sharon Haver:

    I think it is also so important now, you say journalists losing their hobs left and right, what is happening is we are also coming to a point in time where a lot of people are bing aged out of their job, they are seeing that the internet is bringing them so many opportunities and they are looking for freedom lifestyles, they are looking for a second career, they are just toying with the idea of being something different and they are so scared and they don’t really know where to begin.

    A lot of people… business coaches in particular right now have this trend of be one thing, the one thing, I know for me… I saw it on your bio too, you are also an only child and that is the only one with me in life, I am an only child and I am an independent thinker but I am always interested in a million things, some people call it multi-passionate now. This whole idea of being one thing, you were saying that there is a risk of disruption of just being this one thing, how can someone diversify and know what to take on in their life so they don’t put all their eggs in one basket and suddenly find the pink slip waiting for them, or the door closed or the opportunity ended?

     

    06:27

     

    Dorie Clark:

    There’s an important distinction to be made which is that it is true that if you are trying to do a million things simultaneously, if you want to be a travel writer and a dog trainer and a lawyer and a yoga instructor, yes inevitably because we are humans we only have so much time, our energies and our attentions are going to be pulled in a lot of different directions.

     

    If that’s the thing you really want to do and you are okay with that, that’s fine. I think that there is an important wrinkle in all of this, which is that I would argue that the piece that most people are missing. Is that it is not so much that we should be doing a million different things but instead taking the core of the things that we care about and leveraging them in different ways, so what I mean by that.

    Let’s say you write an article, you write a blog post, if you are doing that, that’s wonderful but for most people it stops there, then it’s time to move to the next thing, now its time to do the next piece.

    In actuality what I would argue is far more effective is doing something once and then getting ten times the value form it because you say “Oh I did this interview, I will publish it as a blog post, then extract the best quotes and come up with 10 tweets about it to promote it”, let me make a one minute video where I am describing the highlights and post that out on YouTube, let me take a picture of me interviewing the person and put that on Instagram.

     

    What are the ways that you can do something once and leverage that value and diversify it, similarly if you have similar skill sets, you don’t just have to speak, people are going to come up to you, they are going to be interested in your work, that’s a perfect opportunity to think about, could I consult for them, could I coach for them, taking the same skill set but driving it in slightly different areas so that you hedge your risk.

     

    Sharon Haver:

    That’s brilliant and that is something I know as an entrepreneur that you can sometimes lose track, and I find the way that we do it here at Focus On Style, I do a tick list of where does this need to go. I check it off, is it appropriate for that? sometimes you truly forget and you move onto the next thing, then your like “Dang I should have put that as a post on LinkedIn”, how do you see someone honing in on expanding the topic and broadening the reach without becoming overwhelmed as for a lot of people they are thinking “That’s great Dorie but I don’t know where to start”, how do you do this because you do so much and stay organized?

     

    09:22

     

    Dorie Clark:

    Thank you, certainly it is easy to feel overwhelmed these days. I think a lot of it is understanding that you don’t have to be everywhere, you don’t have to do everything, the things I am citing are examples but if you are an individual the marketing strategy that you are going to be focusing one is a lot different than if you were American Airlines or Coca Cola, you certainly shouldn’t be thinking of being on every social platform for instance.

     

    I love social media as much as the next person but that in particular is an area where I feel that there is a lot of misunderstandings, many people today think it is so critically important to your brand building, and I would say yes it is good to be on social media if you are trying to build a public presence, it looks a little weird if you are not on social media at all, but I also think this is an area where a lot of people probably waste more time than anything else and I don’t mean just looking at cat pictures.

     

    I think it is a waste of time if people are spending hours a day posting on social media and they are anything other than a social media consultant, the truth is social media is nice, yes it raises your profile on some generalized defused sense but if you are trying to get clients for a business for instance it’s the most indirect way of doing it, studies have shown that most people… even your followers … only 2-5% of them are going to see any given post, there is a lot of things that are more direct and more effective that people could be doing, whether it is asking for referrals, building up email lists, things like that might feel a little bit risker because they are direct but they are far more important and effective for people to be doing.

     

    Sharon Haver:

    Can you think of a few things that we can help people with, I know everyone is like… we want to be on social media for influence but I completely agree with you, some people ask “Why don’t I have more of an Instagram presence?” because to do that kind of Instagram it can take a half hour, twenty minutes a post to set that stuff up.

    Why? its cute to do once in a while, if someone new or not seeing the results they would like, what do you think is some really great ways of … you went over a few of them of really pinpointing ways of spreading your reach and really cementing your personal brands without diluting it?

     

    12:03

     

    Dorie Clark:

    Yeah I think that you are exactly right, the problem with social media is that it does provide that illusion of productivity, what really is essential is getting clear on the metrics that matter.

    I would say that the most important things if people are in the initial stages of getting traction, getting noticed, building their businesses, number one is long form content, its very seductive for people to spend a lot of time on Twitter or something like that, sending out witty banter, but what is going to get you noticed and recognized as an expert, which is one of the key themes that I talk about is creating long form content meaning blogs or a podcast series, something like that so that people have an opportunity to not just see your banter but to see your ideas expressed in an in depth fashion, it is the way that they can essentially test drive what it can be like working with you as they see how you are viewing the problems at hand and what solutions you have to offer. That in a short form world, when you do that you really stand out, that’s number one, number tow… I am a very big fan of focusing early on much more on sales than I am on marketing, meaning you have to get that stream of clients, you have to get money in the door so that you then have the luxury to market yourself more broadly, that involves literally person-person, asking the people you know, “Hey I am doing this thing, do you happen to need this, or do you know anyone who does?” its putting yourself out there but it’s the necessary cauldron which we need to forge ourselves as business people and third and finally I would say an early and important thing people need to do is to really think of building their opt in email list, meaning convincing people voluntarily, not just because you grabbed their email address from somewhere, but to say consciously I would like to subscribe to your email list.

    Once you have that you really have a high degree of loyalty and the ability to cultivate a relationship with someone over time.

    read more

    Sharon Haver:

    I agree with you, so many people are in there, they do all this stuff and they don’t have an email list. It is really just silly, you could have 15000 followers on Facebook today but they change the algorithm and one person sees it or who knows what, you need to really have your email list.

     

    I know at one point when I started Focus On Style back in 1999, I had insane traffic then, the first 5 -10 years and I was very lazy about an email list as I was resting on my laurels, people just found me, they came to me, they Google’d me … they found me, I could almost kick myself later because I lost tens of thousands of people that I could really have put on an email list and it is so important.

    It has taken the last 10 years of my career to really let people know that it is critical to make sure you can capture interested people and not buy a list, but find people that get you and they want to hear more of you. I think that is so important.

     

    One of the things that you talk about, you also have a tool a recognized expert evaluation tool, someone was saying “I don’t know what I am doing, How do I become an influencer? hos do I become an expert?”, one of the things when I started out on my site, I was number one fashion expert on Google for ten years… I was but my breadth of expertise is far greater than fashion but that was my pinpoint at the time.

    How does someone find their way of being recognized as an expert in what they love right now? I know that I… for me pigeon –holing has been a real big reinvention of my career as people don’t see the business side of me as they know me in one degree and not in the other, even though my background originally is in business, so I am all about making sure I am in a reinvention state and people are really fully aware of what I do.

    So how does someone know where to begin and how does someone become an expert?

     

    16:27

     

    Dorie Clark:

    Yeah it is such an important question, I think first of all to lay out at a high level, I’ve spent years doing research on the question of how to be recognized as an expert. It is really about the focus of my books stand out, what I have discovered over time from interviewing hundreds of thought leaders from different fields is that when it comes to becoming a recognized expert and getting known by people for your skills, there are three critical elements that you have to have in place the first which we were talking about a little bit earlier is content creation, the reason for that is very simple but if you are not sharing your ideas publicly people will not know what those ideas are, you have to give them something to work with, your immediate friends or family might know you are great from talking to you but clearly that is not going to work if you are trying to influence a larger population or get known by magazine editors or potential clients or things like that.

    So you have to share your ideas by blogging or podcasting… doing videos, whatever your format is, somehow there has to be idea transmission, writing a book, giving speeches etc.

     

    The second piece is called social proof, this is a term borrowed from psychology, essentially what it means is that you have to have sufficient credibility so that people will take you seriously, give them a reason for them to listen to you essentially. So there’s easy ways of doing this, a lot of it actually relates to your affiliations are you affiliated or branded alongside of things that they have already heard of and already trust, for instance if you become a columnist for your local newspaper or for a business publication such as Forbes or Ink or Entrepreneur or something like that, those are things people have heard of and they say “Oh so if she is good enough for Forbes she is good enough for me”, you can also do it with professional associations, maybe you are the head of your regional chapter of your professional association or your cities Chamber of Commerce, those are really good ways to obtain social proof.

     

    Third and finally it is about your network, on many counts your network is important, one of course is you are judged by the company you keep, so it is important to know and have good relationships with people in your industry but also they are the people who can both provide you with helpful feedback on how to make your ideas better and serve as early ambassadors for your ideas. If you have a great idea they can be instrumental in helping you spread it to a wider audience.

     

    Sharon Haver:

    Absolutely and that is so important, it’s the company that you keep and also if you connect on social media and you look at peoples backgrounds and footfalls, you can see where they are connected…Facebook groups is a great idea, you can see who their friends really are, I am so much about a visual message and as you are going down the Facebook scroll and someone who doesn’t know you is instantly going to know what you look like and you are either look credible or not, look on brand or not and the other thing they are going to be pouting in your panties a little bit, “Who else is she friends with?, who else is going on?, what is going on here?”, I think that is such a great… it is a network that you can do a lot with.

     

    This is fascinating and I believe it was Jean Michelle Basquiat that rose to fame so quickly, they take an up and coming artist and hang them next to a really important artist in a gallery, so when someone comes in “There is Joe Schmoo, but he is next to Picasso”, therefore Joe Schmoo must be as great as Picasso, it’s a more interesting quirky way of doing it, but it is the neighborhood of where you are hanging.

    I think that is so critical of people and looking at it that way, are you hanging out with the right people?

     

     

    Dorie Clark:

    That is exactly right and I want to underscore that and if people are interested in evaluating for themselves, how far they are along of becoming a recognized expert or figuring it out where they need to apply a little more focus, I have a free scored evaluation that people can download at.

     

    http://dorieclark.com/toolkit

     

    If that’s of interest people can get that for free.

     

    Sharon Haver:

    That’s great, you get Dorie for free, and you also get on Dorie’s email list, so there you go, back to the last point.

     

    Dorie Clark:

    Yes, it all fits together.

     

    Sharon Haver:

    It all fits together, that’s what I want to talk about now, that’s a good transition. With it all fitting together, when I was proffering around about you, you have seven different ways of income streams.

    You are a marketing strategy consultant, you are a professional speaker, writing books, you have an executive coaching business and teaching, online courses, affiliate marketing so how does someone get into all those directions and it makes for a busy day, how do you manage your day?

    You said earlier you do one post and you think of different ways of spinning it into different opportunities on the same theme, how do you manage to get in all these different directions and get that income stream portfolio?

     

    22:08

     

    Dorie Clark:

    Yeah, I think that is an important question and one of the things that has been really helpful to me is that I have started following a time management practice that was laid out by a gentleman by the name of Paul Gramm, who is a thinker known in Silicon Valley called “ Manager’s schedule and Maker’s Schedule’, the way that he described it in an essay, folks can Google it if they are interested.

    The ideal schedule of a manager whose job is to oversee projects, keep things moving along is that… every half hour…hour they have a different thing, they have a call, a meeting, a check in etc.

     

    That is great for them, on the opposite end of the spectrum are the makers, those are people whether they are computer coders, writers, things like that, who are responsible for creating things, responsible for coming up with sort of long term creative endeavor and for those people it is deadly to have a day that is broken up into staccato half hour increments because you just can’t get into a flow state when that happens, in my job it requires a lot of different skills, a lot of different things that you need to do on a given day, if you are giving a speech versus writing an email to your list versus teaching a business school lass, so what I try very deliberately to do is to separate my days into manager days versus maker days.

     

    On maker days I don’t schedule anything, I crowd stuff into other days so that I can free up into maker days and have complete liberty to be able to dive in depth into meaningful projects so that I can make progress on that.

     

    Sharon Haver:

    That’s great, I do it with chunking and it helps me out tremendously but I am going to follow your advice on that one and Google that. I know that sometimes you are in the flow of something creative and all of a sudden you stop to do something techy or managerial… its usually techy though and it just breaks the flow, what was I thinking? I go for a walk and come back to get my mindset back in that direction and it would probably be more productive on a full day than as a chunk of a day.

     

    Dorie Clark:

    Totally.

     

    Sharon Haver:

    So what one of the things that we didn’t touch on that much and we are coming to the close, when someone is rebranding, how do they what’s right for them? how do they know what their next best move is? Want the direction should be and rebranding their career? coming back and reinventing themselves.

     

    25:06

     

    Dorie Clark:

    In terms of that phase of the process, figuring out what is the next best phase for them, I think that… some people of course have an idea as there is some sort of passion that they are moving toward, maybe they have always loved photography and its just been burbling up inside them to the point where they now feel that they just need to do this.

    I care about it enough and I am going to make the move and figure it out.

    Then there is another group of re-inventors and certainly this was the case for me, when I was laid off as a journalist I wasn’t expecting it, I didn’t have another idea in the back of my mind for what I would do, you come up against a wall.

     

    What next, this is the inflection point and where do I go, so for those moments I would say there is a few things for you to do, one and this is a strategy that my friend James Altucher suggests, I love this thought exercise, he says that something you can do, you can either do it literally or physically, just think about it but the challenge is this, if you ere to go into a book store and someone was to say to you “You are required to read every single book”, in a certain section, what section would you pick?

     

    That can begin to give you interesting clues because … I mean presumably that not many of us are going to do it in a condensed timeframe, maybe over the course of a lifetime, not that many of us are necessarily going to read 500 books on a given subject but if you had to, if you had to read 500 books on a given subject, what excites you enough for you to say “This would actually be pretty fun for me”, it begins to give you some clues about the areas that you really care about or you are interested in, another way to think about it is to look… that is sort of inside out.

     

    Sharon Haver:

    I love that idea, I love to get lost at the Strand Bookstore here in New York too, for me it is the best brainstorming place in the universe.

     

    Dorie Clark:

    Absolutely, another strategy, an outside in strategy is to just start taking stock of what people are constantly asking you about, in my book ‘Entrepreneurial You’ I profile a guy called Bosie Darr, who lives in the USA now but was born in Serbia, he ended up creating a successful online course, the reason that he ultimately did this was he was getting promoted a lot in his company and people were really curious about how he did this, they kept coming to him and saying “How are you getting promoted so much?, what are you doing that I am not?”, he finally realized that people care about this and seem to ask, they seem to think that I have special knowledge or a special strategy, lets look into this.

    It wouldn’t necessarily have occurred to him that what he was doing was so special but by hearing what other people thought, that what he did was special he realized that there was a market for it and he has now created a course that has sold tens of thousands of dollars worth of material, so looking…looking to what other people are asking you about is another good strategy.

     

    Sharon Haver:

    That’s great… that’s great and sometimes people don’t think about it, it is so easy to just walk around pondering but if you really start taking note of conversations that you are having with people and they start… that is actually how I started the ‘Stay Chic ‘ crash course, my first online course was a fashion course because people kept asking me how to be a stylist, how to have style, you can go to Nordstrom’s and someone can dress you but that’s not learning how to dress yourself everyday, that is not learning how to create your own style, that is how that course came to be, I was just answering the same question, it just made sense.

    That is also what I am doing on my next course ‘Simply Amazing headshots’ people are asking how do I create my own pictures without having to go to a photographer? people keep asking me, how do you do it?, how do you do it?, then you see there is a need for that, then you put it into a course or a program, a blog post, a video, a podcast or whatever it is, I think that’s great… and I love the idea of the bookstore, that to me is so… I still have a little ink in my veins so the whole idea of going to a bookstore and seeing what excite you is fantastic.

     

    Dorie I always someone to give us a few tips on how you can make your life more amazing this week, you have given so many but if you could narrow it down to three really quick takeaways that someone can do to make their life more amazing this week, to be able to get to the point where they can find themselves more deeply as a recognized expert and reinvent themselves in that genre and what they can do to open up their income streams, what are three really simple takeaways that you think someone can do this week?

     

    30:41

     

    Dorie Clark:

    All right if we are looking for news you can use.

     

    Sharon Haver:

    News you can use right now.

     

    Dorie Clark:

    That is exactly right, so one of them. This is a strategy that I share in my first book ‘Reinventing you’ is the wingman strategy, I will suggest that for folks that sometime this week or the next couple of weeks, if you are going to some kind of a networking event or a conference.

    In advance of this conference something that you can do and research backs up the efficacy of this.

    You find a wingman, you find a trusted friend or colleague that you really respect, you go that person “You know what at this networking event lets make a pact that I will focus on talking you up if you do the same thing for me’, first of all it takes the pressure of you, to have to brag about yourself, to look so amazing, you don’t have to worry about that, you have to worry about making your friend look good and they are going to do the same thing for you.

    The rising tide lifts all boats and people are going to be more interested in meeting both of you, so that is a strategy that is really effective.

     

    Sharon Haver:

    There is some social proof in that too.

     

    Dorie Clark:

    Absolutely… absolutely, it is really effective in multiple ways, another strategy which I like to share is one that was inspired by the research from Ronald Burt from the University of Chicago, who is a specialist in network theory and he talks about the importance of becoming a so called ‘Hub’ in your network that essentially if you could be a person that is bridging unconnected groups and sort of talking to multiple people… multiple sides, you make yourself far more valuable as you have access to information that other people don’t and so a really simple way that you can put it into action is to decide that just once a week… once a week if you could make a pact to have lunch or coffee or whatever, whatever activity you choose, if you could have lunch once a week with someone who is just outside your immediate network, a new connection who can help you broaden it, if you work at a company it could be someone from different departments, if you are self employed it could be people that are maybe just outside your field, just adjacent to it.

     

    If you can deliberately make an effort to broaden yourself by connecting with new people once a week, this is going to pay huge dividends in terms of expanding your network by 50 interesting diverse new people over the course of the year.

     

    Sharon Haver:

    Wow that is great.

     

    Dorie Clark:

    Yeah and the third thing that I will suggest, this is an exercise that takes a little more time but I think ultimately pays big dividends, I actually have another free resource which is a 42 page of self assessment workbook that people can get its called ‘The Stand Out Self Assessment Workbook’ which literally walks you through the process of developing your break through idea and spread it, folks can get that for free at:

     

    http://dorieclark.com/join/

     

    That’s a way… if you work through that you can begin to get a sense of what differentiates you in the market place and how to position yourself effectively.

     

    Sharon Haver:

    That’s great, that is really wonderful, thank you so much.

    Everyone I just want you like… if you know someone else who can benefit from this … a change in their life or you have an entrepreneur friend, please share this episode with them as Dorie really is a genius at this and I appreciate you being here so much. You have shared so many wonderful pearls.

     

    I know you have got a lot of stuff coming up, we have got your freebies, maybe you want to repeat some of them to and if you come over to https://focusonstyle.com/, there will be a full transcript of this episode, if you are a kind of person that likes to highlight we will have everything there and the links that Dorie already mentioned but if you could tell us a little bit more of where people can find you, what you have coming up with your book?

    And any other events that you have up your sleeve.

     

    35:09

     

    Dorie Clark:

    Yeah thank you so much Sharon, the whole base for everything is:

     

    http://dorieclark.com/

     

    We have more than 400 free articles available on this site that I have written for places like Forbes and The Harvard Business Review, the two free resources that I mentioned if people want to go there, take it down.

    There is the recognized expert evaluation toolkit, which is a scored assessment that shows you where you need to do the most work and also where you are already successful in terms of becoming a recognized expert, so you can really form a roadmap to get that.

    Folks can get that from:

     

    http://dorieclark.com/toolkit

     

    And the second resource that I mentioned is ‘The Stand Out Self Assessment Workbook’ and that walks you through how you develop and spread your break through idea that is available at:

     

    http://dorieclark.com/join/

     

    Sharon Haver:

    And what about your book?

     

    Dorie Clark:

    Yeah.

     

    Sharon Haver:

    What about your book? so many ways to find Dorie.

     

    Dorie Clark:

    The new book is called ‘Entrepreneurial You’, that is out October 2017, the ones that are already out for folks that cannot wait are ‘Reinventing You’ and ‘Stand Out’.

     

    Sharon Haver:

    Okay and you certainly did stand out today, so thank you so much for being here, it was great.

    Thank you all

     

    Dorie Clark:

    Thank you.

     

    Sharon Haver:

    See you everybody.

     

    Announcer:

    That’s a wrap. Well, not so fast. We covered a lot of amazing things today, but what is your biggest takeaway from this episode? Hop on over to www.focusonstyle.com to leave a comment and keep the conversation going, while you are there be sure to subscribe to become a Focus on Style Insider, not only will you get instant access to the Star Power Flash Kit curated to help you and your business get out there, but as an insider you will also receive exclusive bonuses, amazing content and access to special events that Sharon only shares by email.

    Subscribe now at www.focusonstyle.com/insiders; it’s your time to be the best as being you so don’t forget to subscribe at www.focusonstyle.com/insiders.

    See you on the next episode of the Seven Days to Amazing podcast with Sharon Haver where you learn how to make your life business and style even more amazing in the next week.

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