POSITIONING
IS THE NEW CURRENCY


Modern Business, Authentic Marketing

+ Personality Branding…
Redefined To Suit Your Style

Empowering savvy experts and driven female entrepreneurs become successful lifestyle-based online business owners by creating a personality brand that suits their style, values, and individuality so they don’t get unnoticed in a crowded market

Featured Media For Sharon Haver, FocusOnStyle.com- Modern business marketing expert for women entrepreneurs and personal brands so they can gain visibility through their authentic style of brand positioning.
Sharon Haver - Female Entrepreneur -Online Business Style Expert

Hi, I’m Sharon Haver

“Style is the fingerprint on EVERYTHING you do that tells the world what is uniquely you. That is why I love helping women entrepreneurs step into their STAR Power so they can fully and profitably reach their potential to soar through their life, beauty, personal development, brand + business!”

Sharon Haver knows that positioning is the new currency. 

Sharon is a modern business marketing expert for women entrepreneurs and personal brands so they can gain visibility through their authentic style of brand positioning.

She is the catalyst to next level entrepreneurs and modern business owners who realize it takes more than expertise for you and your business to stand out in a crowded market. 

Sharon channels her expertise to allow you to show up fully so you can confidently be positioned to get high-level clients and opportunities while being the best at being you.

read more for the formal bio stuff

Sharon’s trainings come from her real world experience:

  • Accomplished three-decade career in style and entrepreneurship.
  • Her or her work have seen in the media nearly 1,000 times, including Real Simple, CNN.com, Martha Stewart Radio, Oprah.com, ELLE, WeightWatchers.com, The New York Times, The Los Angeles Times, WebMD, Disney Family.com, Entrepreneur.com, Forbes.com, and more
  • Founder and CEO of FocusonStyle.com online since 1999
  •  Former syndicated advice  columnist on the Scripps Howard News Wire where her column was distributed to400 newspapers each week.
  • 15 year veteran as a New York fashion photography stylist (styling everything from Vogue covers to making polyester sweats look chic so you would want to actually buy them)
  • As the style guru, she starred in her own national Macy’s TV commercial as herself.
  • Headlined in an anthology lifestyle book alongside other writers like President Jimmy Carter and Gloria Steinem.
  • Holds a business degree in marketing.
  •  Author of the #1 Amazon bestseller book, StyleWORD: Fashion Quotes for Real Style
  • Host of the 7 Days to Amazing Podcast, guests include Carson Kressley, Joan Juliet Buck, Larry Winget, Dorie Clark, Alison Levine, and more.
  • Curriculum creator and has launched several modulated info-educational programs, including Simply Amazing Headshots: How to Tell Your Story From The Collar Up, Authentic Superstar, Video QuickStarter, The Content Creation Course, The C’est Chic Crash Course plus numerous masterclasses, workshops, and events.
  • Best of all, she has been her own boss for decades.

AGE without boundaries-LogoV4a (Edit)

COMING SOON! Sharon brings thought leaders, change makers and expert guests who share how to age without boundaries™ on her awesome new podcast! Click on the button below to find out more…

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out. Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why... Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part. Perception is everything... That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing. Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them. What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.
How do you know how much you need to review to stay productive and avoid getting sucked in too deep on a task? Going down the  rabbit hole  has been a team theme with end of year tech reviews. When the above photo memory popped up of my son, I decided to share how to save yourself from going too deep and getting off track from your goals. 01. First, decide the value of what you’re investigating. How valuable is it to the user experience and to your bottom line? If it’s not much, set a time limit and move on.
Everyone has their own unique marketing style, but knowing what to say online to get your message out there can be a challenge at times. Everyone wants to get the message across in the best way. Communication these days has certainly taken a deviation from the norm. As we are masked up, most of our emotion is coming from our eyes (I’m smiling- I swear. You can tell from the bags under my eyes!). I have no scientific proof beyond a strong observational opinion that our PATIENCE is tried in almost every area. So- now more than ever— when reading marketing copy, the more cumbersome it is to get to the point, the less inclined people are to read it.
What 21 Years in Business has taught me…and how it helps to overcome tech overwhelm! One of the most frequent questions I get asked is, what I’ve learned from having an online business for 21 years. There have been marketing trends, rebranding initiatives, systems updates, people coming and going, tech migrations and sales funnel shifts… just to name a few. But the biggest regret, which comes from truly being in the trenches doing, is to overcomplicate things! By all means nothing is easy, but the more tricked out you get, the greater the chance for complications later. I primarily use an all-in-one integrated system now — Kartra and wordpress — which has simplified the way I work a lot.
Grow your audience with this methodology and feel better too... Do you want to attract your most aligned audience? People who share your core values and are aligned with your beliefs? Let's pause for a moment and look at the situation that's happening in the United States right now and see how it can guide you to being magnetic to your audience. Here's why being polarizing is your best advantage...
Starting A Brand New Business In Today’s Climate We are going to talk a little bit today about what to do when you are trying to start a new business in these trying times. I’ve bootstrapped ALL my businesses and projects… everything from creating a website, producing online courses… soup to nuts… **…it was my personal investment in myself.** Watch this video for my proven take on what you should always do before launching your next business or venture.

STYLEWord Book: Fashion Quotes For Real Style

The ultimate cheat sheet to upgrade your look with beauty tips, style snippets, and fashion quotes for solid image advice and motivation to elevate your everyday chic style whether you need introductory stylist advice or a wardrobe refresher.

 

HERE’S AN OVERVIEW OF

MY PROGRAMS + SERVICES 

CHOOSE YOUR BEST FIT

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SIMPLY
AMAZING HEADSHOTS
PROGRAM

6-Week Program To Create Photos That Act As Your Brand Ambassador Telling Your Story Before You Get To Say A Word.

sh-plaid
the
video
QuickStarter
KIT

The confidence, framework, and resources to create your own videos without ever having to hire a videographer!

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the
Content CREATION
Course

Content Creation Without The Headache. How to easily creating a multitude of reusable content in the least amount of time!

Sharon Haver is a Female Entrepreneur -Online Business Style Expert
the
modern business
makeover

Private Mentorship & Consulting. Update your business into a profit machine for today’s crowded market.

Attract Your Most Aligned + Most Profitable Audience By Being You!

The most successful brands are following the lead of
celebrities and influencers by creating an authentic
public image that helps them scale their audience by using
exactly what they have at hand- their phone!

My Blog & Podcast

Most Popular Content

CHECK THEM OUT

Talking reading glasses and how to not look like a fuddy-duddy with these eyeglass hacks... Upfront, wearing farty glasses is a personal pet peeve of mine. Those skinny readers from the early 2000's... drugstore cheesy frames that aren't exactly right for your prescription so you squish your face up every time you to try to read. STOP.  From a style standpoint dated glasses just ruin your look.
What To Say On Video Even When You Don’t Know What To Say… The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn! Let’s face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or new to online business and fleshing out your personal brand, video can be overwhelming...
Besides health, it’s an eye opener to reach your audience. Are you sharing your reality? When you’re speaking to your audience, making videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. Speak from your heart, address your situation, and that will immediately attract your best and most aligned audience and potential customers. Let me elaborate a little further in this video...
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