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Hello. Hello, hello, hello from Wyoming.

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I’m at my vacation house
and I wanted to talk

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to you about climate.

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I’m going to put you in the
light a little bit more here.

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It’s at that time of day
here where we’re losing

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a little bit of light but
I think it’s good there.

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It’s time to talk about climate.

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You know, climate change is
not just in the environment

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but climate changes in your brand.

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If you want to have a brand
that really stands out

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and shows up and has a little
bit of star power, finesse.

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You probably want to join me over

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at AuthenticSuperstar.com.

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It’s a free challenge that
I’m going to be running.

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It’s starting super soon.

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And you want to get in there.

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We’ll be talking more about that.

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But right now I thought
this would be like a cool

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sort of apres–

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You like my Apres ski hat?

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What do you think? You know.

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Kinda like The Cat in the
Hat Went Back or something?

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Anyways, it’s cold out.

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You can see here there’s
snow out on the deck.

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So climate got on my mind
and also got on my mind

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this morning when I was
watching morning TV out here,

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which I normally don’t
watch that much at home.

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I do make an effort to do
so and there’s a reason why.

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Besides the fact that now
I’m talking about morning TV

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like talk shows and morning shows.

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I’m not talking about
programs or panel shows

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with crazy people screaming
at a judge and all that stuff.

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Someone who hasn’t seen
their cat in 723 years

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and the cat’s really
related to their father

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and their father was really their mother

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and all that weird stuff.

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We’re not doing any of that.

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I’m talking about straight
up morning TV chat shows,

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mostly network: ABC, CBS, NBC.

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I kinda like NBC Today
show the most to watch.

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That kind of morning show.

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I also think that it’s a
good idea to keep in mind

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of what’s going on in
like better reality shows.

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More famous ones.

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Ones that try to imitate real life,

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not exactly cat fight life.

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Those are pretty good too.

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Mostly we’re talking talk shows here.

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What happens is there’s
a climate out there

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and you’ll see the way people show up.

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Here it’s interesting
because our TV is not

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as good as our one in New York.

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It’s so super HD that
not only do you see more

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of the wrinkles on everyone’s neck.

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You see the extra eyeliner they’re wearing

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and all their TV makeup is so
much more apparent than you

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would see on my TV which
is sort of a soft lens.

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So that comes to mind.

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It comes to mind the
outfits they’re wearing.

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What they’re talking
about, the conversations.

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It’s the Zeitgeist of what’s
going on in pop culture.

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It’s the Zeitgeist of what’s
going on in your business.

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Zeitgeist really means the
climate of what’s out there,

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of what’s happening at that
point of time in history.

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Why does this make sense for you?

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Why is this important
for you and your business

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and your photos and your videos
and how you show up online

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in your brand persona
and all that great stuff.

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Your authentic visual
messaging and all of that.

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It’s important to be aware
of the climate of what’s

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going on because other
people are seeing that.

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Other people may not
necessarily be seeing other

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thought leaders or other
gurus in your field

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or other experts.

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They are seeing what’s happening on TV

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in the news in pop culture.

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They’re picking that up.

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And then more important than
that, that stuff is going down

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your social media feed along side of you.

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So if there’s a certain
type of styling or imagery

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or fashion or makeup or persona
that’s very popular you’ll

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see it going down your social media feed.

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You’ll also see people who
look a little stiff and dated

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and out of it maybe in
your particular industry.

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By looking more up to what’s
going on in pop culture

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and the climate of what’s going
on out there you’ll be able

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to really hone in on what’s
happening in your brand.

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This is something that I go
over in the Authentic Superstar

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Challenge over at AuthenticSuperstar.com

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on how you can really
connect with your brand image

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by looking at other things out
there and creating something

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as simple as a Pinterest board by example.

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Or just even watching TV.

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But getting that awareness.

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Learning how to model it into
something that works for you.

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So you know,

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the Zeitgeist is a really big word also

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when you are talking about
advertising and marketing.

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If you are in an advertising
brand meeting like

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when I was a stylist back in those days.

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It’s a very popular word
that art directors use.

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Why are you doing something?

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Well it’s just in the Zeitgeist.

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It’s just what people see.

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It’s out there.

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It’s in the universe of
what people are picking up.

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It’s the climate of everything
that’s going around you.

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Whether or not it’s the
climate of the snow outside

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and hence my snow hat.

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Or the climate of me
being at my vacation house

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and hence the western stuff.

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Or when I’m in New York
or if I’m in California,

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whatever it is, it’s the
climate altogether universally.

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Globally of what people are seeing.

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So it’s not as specific
as something like this,

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as western and a ski hat.

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But it’s just kinda like being on brand

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and being together in that way.

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It’s super important so don’t
nay-nay morning talk shows

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and don’t nay-nay, you
know some reality shows

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or what else is going on.

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Oh! We got a surprise guest.

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We got Mr. Poodle.

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We always have a surprise
guest from Mr. Poodle.

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Don’t pooh-pooh or nay-nay
and say that, you know,

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it doesn’t apply to you.

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But actually what happens is
it applies to you in a way.

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Honey, don’t hit my computer.

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(kiss, kiss)

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Okay I’m getting poodle kisses,
he’s hitting the computer.

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Because that’s what
other people are seeing.

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That’s how you can really build
a brand that’s more global.

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That has more of that superstar status,

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that celebrity-type of brand,
that star power that you want.

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So f you want to learn
how to show up in photos

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and get yourself brand
positioning and learn how

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to show up in videos or
anything like that where

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you’re one on one I
highly, highly recommend

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that you go over to
SimplyAmazingHeadshots.com right now.

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Join me, we are on a wait list right now.

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It’ll be opening up super soon.

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You’ll be in for an early bird.

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It’s free at the moment.

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If you’re watching this on
a replay it may not be free

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but as I’m recording this live it sure is.

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Anyway, hope to see you
at AuthenticSuperstar.com

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and be really aware of
what’s going on out there

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in the Zeitgeist.

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What’s going on in the
climate of your business

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and on a bigger level in entertainment

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and specially those morning shows. Okay?

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So see you guys soon. Take care.

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If you find value in it don’t
forget to share with a friend.

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See you later. Bye bye.

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