Collab News… Conceptual & timeless style goes mass by way of the H&M Collaboration With Maison Martin Margiela.
Honestly, I’m not sure about this.
I’m a bit selfish on sharing but then again, sure why not. Everyone should get a piece of better than basic, decidedly edgy and almost never go out of style as it’s never really “in style,” just ever so slightly avant grade, yet mostly wearable.
It’s Maison Martin Margiela that I ramble.
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You see, almost every day, I find myself wearing something from the French conceptual, yet timeless design house.
Not necessarily the “wiggy” pieces but shoes, lot’s of shoes, jewelry, shirts, a jacket here and there and some sweaters (more is the moths didn’t befriend them as well), a T-shirt, or a button down. Oh right, there are a couple of coats, and a dress or two thrown in. I’ve been a fan for years.
Yesterday, there was some buzz but today it’s official.
H&M announced it’s collaboration with Maison Martin Margiela for fall 2012. November 15 to be precise…
As the concept is greater than the piece itself for true democracy, we can all get a bite of Maison Martin Margiela… it’s addictive, I swear.
In their words…
H&M Collaboration With Maison Martin Margiela. COLLABORATION LAUNCH / NOVEMBER 15 2012 DISTRIBUTION / AROUND 230 STORES WORLDWIDE, AS WELL AS ONLINE COLLECTION / GARMENTS AND ACCESSORIES FOR MEN AND WOMEN
“MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.
“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” MAISON MARTIN MARGIELA
ABOUT MAISON MARTIN MARGIELA
MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. MAISON MARTIN MARGIELA believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.With all its processes, the focus of MAISON MARTIN MARGIELA has always been on the final product, making the work of the house that of a true living Maison.
For more information about MAISON MARTIN MARGIELA: www.maisonmartinmargiela.com
Photo & Video: H&M