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  • Fashion Video: Spring – Summer 2009 Affordable Fashion Trends

    Spring 2009 - H&M

    Behind the scenes at the H&M photo shoot and what to wear on a budget

    Retro Romantic, Timeless Tailoring, and Art & Architecture are the big, affordable fashion trends at H&M for spring – summer 2009.
    Take a behind-the-scenes video invitation at a photo shoot for ways to style the looks and commentary from Scott Schuman of The Sartorialist, Camilla Morton the fashion journalist Harpers Bazaar &, Sophia Neophitou the Editor in Chief 10 Magazine, Ann-Sofie Johansson the Head of Design H&M, and the photo shoot’s stylist Robert Rydberg.

    There’s nothing like fantastic styling to prove that you can master can-do chic on a budget with just the right knack and combination to style your look in a way that’s modern and right without breaking the bank.

    Take note of the cheap chic shorthand from the video:

    • Nostalgic
    • American Midwest vibe
    • Depeche Mode reference
    • 70’s vibe
    • Stripes
    • Checks
    • Sunbleached colors
    • Designed casuals
    • Exaggerating or foreshortening a woman’s shape
    • Luxurious and chic
    • Tailored pieced with safari or ,military influence
    • Texture in fabric, like jersey, gauze, chiffon

    –January 9, 2009

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