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  • H and M introduces home style collection

    H and M introduces home style collection

    Hey Ikea, you may not be the only cheapie home design Swede in town, for long…


    No published date is set for the U.S. just yet, but this is something worth waiting for. H&M is launching a gorgeous cheap on the chic home design collection for interiors savvy consumers.


    “Simplicity and how easy it is to shop is key,” says Evelina Kravaev SA¶derberg, H&M Home’s head of design. “We want to show people that it doesn’t have to be expensive or dramatic to change your home”


    The Good News: The opportunity to transform every room in the house into a stylish, budget-friendly domain with on-trend home textiles and accessories will be exclusively available online and through a directional mail order catalog as of February 2009.


    The Sort of Bad News: The first collection will be only available in the markets where H&M already has “distance” selling: Sweden, Norway, Denmark, Finland, Germany, Austria and the Netherlands.


    –December 1, 2008


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