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  • LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

    Karen Yankovitch - LinkedIn strategies to build your network for social media success.

    Conversations to ca-ching with LinkedIn strategies to revolutionize your social media performance + positioning + branding + marketing and everything you need to stand out in social media……

    So much social media, so little time.

    BUT  “they” say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don’t know about you, LinkedIn confuses me.

    Not anymore!

    This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media.

    Karen is an expert when it comes to positioning your expertise and influence through the use of social media.

    Karen’s wide range of experiences through the years have developed her into one of the leading social media experts in the industry. It’s no surprise that she is known as the “LinkedIn Queen” in some circles.

    Whether you are just getting into your social media strategy, or need to rework the way you show up on social media, this episode is for you.   It’s all about positioning yourself as an influencer with the authority and expertise to create connections that can turn into actual business opportunities.

    It’s time to tune in…

         

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    LinkedIn strategies to build your network for social media success with Karen Yankovitch

    Episode Transcription…

    Announcer:

    Welcome to the Seven Days to Amazing Podcast where you learn how to make your life, business and style even more amazing in the next week! Now your host, Sharon Haver of FocusOnStyle.com.

     

    Sharon Haver:

    Hello chic-sters, I am Sharon Haver and you are about to be amazed today. I have a truly informative guest on today’s episode of Seven Days to Amazing especially if you want to get your social media house in order.

     

    Karen Yankovich is a conversation conversion expert she rocks a variety of communities on social media including Instagram, Twitter and Facebook and is an internationally recognized leader on LinkedIn, as CEO of UpLevel Media LLC and KarenYankovich.com, Karen teaches her clients how to build authentic rapport with their clients, prospects, influencers and the media and how to leverage those conversations into informative brand expansion service and sales channels. I would like to think of this as conversations to kerching so Karen is a popular trainer and speaker; her advice has been featured on Dailywork.com, Social Media Examiner and Huffington Post.

     

    Karen’s services including consulting, LinkedIn and other social media workshops, trainings, programs and speaking.

     

    Welcome Karen Yankovich I am thrilled to have you here today

     

    Karen Yankovich:

    I am so excited to bear here; can I steal conversations to Kerching?

     

    Sharon Haver:

    Yes you can, I like that too, that is something that I want to start off, and how you got into this and everything else. Social media is so easy for some people and so difficult for others, it is a number one way to become an influencer now, but a lot of people are out there in your face, salesy salesy, showing pictures of their cat, their husband, how they looked when they were cleaning out the carburetor and that is the only stuff they share so you don’t get a good idea of them.

    Can you just help us here on letting us now what really is conversation conversions and how are you a conversational conversion expert?

     

    02:33

     

    Karen Yankovich:

    Yeah I definitely can, hen people think about social media they often think, okay I can sit behind my computer, type a few things, put up some pretty pictures and I am going to get clients, like poof it is a magic wand.

    Really it is not first of all it is social media, so it is social. Social is about relationships and developing relationships and how do you develop relationships in your real life, you have conversations with people, so it is the same exact thing. It is learning how to use these digital tools that are free and available to all of us, to initiate the same kinds of conversations and relationships that we initiate offline that brings us business.

    Sharon Haver:

    What I find that happens is a lot of times people because they just cant think off their feet they get flummoxed so they write these awkward questions on social media like “Is daffodil your favorite flower?” they try to think a close ended yes or no, really am I going to answer the question, is daffodil your favorite flower? what does this have to do with anything.

    Sometime you get people that just want to make their mark and answer, “No, my favorite flower is tulip”, I am amazed that is what you cook out of a dopey question like that.

    On one hand it brings a certain amount of engagement from people and the types of people who do engage seem to be specific, so is there a way that you can do these questions so they don’t seem so dopey and awkward, and someone can create… it is like walking into a big empty vacuum of a room and how do you start a conversation without feeling like an idiot?

     

    Karen Yankovich:

    It is the same way that you do it in person, my barometer for all of that stuff is, say it out loud, if you cant comfortably say out loud what you are putting in your social media then you probably need to fix it and adjust it.

     

    Sharon Haver:

    That’s a tweet-able.

     

    Karen Yankovich:

    Yes. Just read it out loud, especially for some people too, they get real formal, they feel like they have to be really formal and professional, if it doesn’t sound like you it is not going to go over well with people, period.

    So reading it out is a great barometer to ‘is this something that is going to go over to my audience or not?’

     

    Sharon Haver:

    That is a great thing, I once had someone who was helping me with my social media and he would write stuff that seemed so stiff, it was beautifully written but maybe in a fashion magazine in 1988, it was hard, I tried and tried so much to get him to sound like me. It was just easier to sound like me and do it, so when someone can’t do it themselves and bring someone on, how do you actually get it so they can sound like you, and I know a lot of celebrities do it.

     

    05:38

     

    Karen Yankovich:

    That is the hardest part of this business I do have clients… I have a small boutique agency and we do that kind of work for a small number of clients and that is the hardest part about business. The hardest part is to get their voice, what I have to tell my clients is that you have to be extraordinarily critical of me, because if you don’t tell e I am not going to have your voice, I am not going to know it.

    It isn’t about telling me because your going to hurt my feelings, you have got to tell us when we have got the voice and when we don’t have the voice and then you get better at it, but it is a really difficult part of our job and that is partially why social media as a career is really a difficult path because businesses don’t want to pay a ton of money for it, so there are a lot of people doing it for cheap and they are totally not getting the voice for it. So then you are throwing your money out the window, but if you are paying a lot, you have got make sure you have got the investment to pay a lot, to pay enough to somebody that is really going to invest the time to get your voice because it is really difficult, but it is also really important.

     

    Even if you are a celebrity and you are hiring a team to do this stuff for you it is really important that you are really involved in the beginning so that you can help them, the more help you can provide to them at the beginning, the quicker they are going to get your voice.
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    Sharon Haver:

    Especially in business if you are a personal brand which I think so many people get confused with and if you want to be a influencer, if you are a solo-preneur, an entrepreneur, a small business owner and the business is really about you and you stand out like a Martha Stewart, Oprah Winfrey, Karen Yankovich or Sharon Haver, do you like the way I just framed us?

    I positioned us well, and that is another thing, all of this really is positioning, it is what business neighborhood are you hanging out with, when you are there and it is your personal brand, if you have business and you got a gazillion employees, as a brand voice, which is one thing but it is not as much specific to a human being.

    So when you are Him and Deng and it is your business what tips can you help people to up level their personal brand online?

     

    Karen Yankovich:

    First I want to take a step back and say that even if you are a bigger business, I think we have to recognize that every person on this planet in this time and day and age has a personal brand. You put your name in Google search or whatever search engine you use, what comes up is your digital brand, so we all have a digital brand whether we care to admit it or care to look at it or not.

     

    If you are a big business that invests in the personal brands of the people that work for you, your business is going to be instantly elevated, if all of the personal brands look great, your business brand gets elevated, that is actually a mistake that a lot of small businesses make, they jump right to the business brand, here is the products, here is the services and they don’t stop to take into consideration the personal brand. I think businesses that take that into consideration whether they are solo businesses owners or Fortune 100 companies, they are going to instantly elevate their business, I wanted to start with that. I think we all have to recognize that we have a personal brand, just take 2 seconds on that, if you are the Administrative Assistant to the CEO, you might think who cares what her personal brand is but it is important. Imagine of you are showing up in a big way and you have a professional LinkedIn profile and your connecting with the important people that call and you speak with and you connect to your boss all the time, immediately makes that business and you seem more professional, your boss is going to appreciate it, you are going to probably grow your career, climb up that corporate ladder if that is your goal faster if you take your personal brand into consideration.

    So taking that all the way back to your original question which is the entrepreneurs and small business owners, the same thing applies, if you jump right to your products and services and don’t take into consideration your personal brand you are leaving a lot of money on the table as you can position your brand as a much more exclusive brand, a higher priced brand if that is what you want, people will think of you what you tell them to think of you. So you have got to take the time to do that.

     

    Sharon Haver:

    That is another tweet-able, there you go, people will think of you what you tell them to think of you. And that is so true.

     

    Karen Yankovich:

    I tell people all the time that I want you to position yourself as if your peers were the most influential people in your industry, whether you believe you are or not, because that helps you build your brand and it helps you build your business. Sharon listen we probably hung out at the same places many years ago, twenty years ago, thirty years ago, we didn’t care that the IBM salesman that came into the door to sell the copier, nobody cared what he did when he left the room, nobody cred if he was married, had kids, what he had for lunch, but business is more personal now, we are more interested in the people behind the business in this decade than we ever were in the previous decades.

    You have to understand that you are Googling people before you do business with them to see what comes up; people are doing the same thing for you and you can take control of that. I just want to make that really clear, you can take control of that.

     

     

    Sharon Haver:

    Actually to just spin off on that a bit. Another thing that is still interesting as you know I am really big on your visual image and you make a first impression, if your headshot doesn’t look professional on one of these things then you don’t look professional then you are not standing in your star power and no one is going to think you are and they are going to pass you by.

     

    Going back when you go to your Gmail and somebody’s assistant of somebody’s VA sends you an email, you are looking at that persons picture, that person is either sitting there with her boobs hanging out and long hair and is very suggestive or just looks like she fell off the turnip truck and ran underneath the rock and maybe came out yesterday, you are like, how am I going to respect this person if this is the first representation that I have of her business and it is looking either too sexual or too sloppy or too whatever it is, you want to assume that the people who are working with you are of the same level, of the same community, in the business neighborhood, what you have said is totally relevant because it does trickle down, it fires up.

    Everyone needs to look like they have got their act together and they are on brand.

     

    Karen Yankovich:

    Absolutely… absolutely.

     

    Sharon Haver:

    So you are huge in LinkedIn and I have got to tell you… I am really big in social media, I am pretty social media savvy, I like doing it, I have a love/hate affair with it. Sometimes in all honesty bog posts and things I schedule a lot, other things I just do as the moment hits me, I like to connect, if I am not too crazy I am probably on it more than other times knowing that the stuff that is scheduled is out there and that other times I am totally on it and engaging in conversations and really getting big on Twitter again, I love Twitter, I have a huge Twitter following.

    When it comes to LinkedIn, oh my god, I am on there but it confuses me, I have no idea why, it totally confuses me, can you… and I am sure of it confuses me it is also confusing so many other people, I know it is important … can you explain about that first and help people figure out LinkedIn and not make it like one big head hunting ball.

     

    13:26

     

    Karen Yankovich:

    Absolutely… absolutely. There are two pieces to this, there are probably more than two, we will just cover two pieces of it. The first piece of it is the profile, if you put your name on a Google search, your LinkedIn profile is likely to come up, I am not going to say that if you don’t have a great LinkedIn profile then your not going to get the business.

    Think about if you… you talk about making good first impressions, this is where you make the good first impression online, when you go to buy a car we do research, we research the manufacturer, we research the car, the model, the dealerships that we want to go to, at some point we have a stack of business cards in our hand of the people that we spoke to, the sales people and probably throwing their name into a Google search to see what comes up. What is going to come up is there LinkedIn profile and if somebody’s LinkedIn profile… if they take the time to tell us how many awards that they have won and how long they have been in that business, I don’t care if it is a week but if you have taken the time to really position yourself and tell me why you are the bet person for me to invest my money with, I am going to feel more comfortable doing business with you.

    That is what I want for people to feel when I do that for you Sharon and everybody that is listening to this, I want them to feel confident giving you their money and you can create that with a great LinkedIn profile. Even if you have never used LinkedIn and I want you to use LinkedIn, but even if you have never used LinkedIn at least take the time to have a great profile because it is the front door to your business, it is your first impression very often.

     

    Sharon Haver:

    What do you include in a great profile?

     

    Karen Yankovich:

    A great headshot.

     

    Sharon Haver:

    There you go people if you don’t have it, call me we will figure it out.

     

    Karen Yankovich:

    A great headshot…absolutely. Make it about… tell me why you are good for me, make it about you but in the terms of me… so make it client facing. Nobody cares that you are the CEO, so there is some positioning that you want to do with your profile. You want to make sure that you position yourself that you are influential but also do it in terms of how you help me.

    I am not searching for a CEO, I am searching for somebody to help me with my brand style, so tell me that I have helped 2000 entrepreneurs to grow their business with their sense of style or something, obviously I am making that up. So position yourself as influential but in a way that makes it about me and not about you.

    If that makes sense, now that makes it intriguing to me.

    Take the time to do a great summary, tell me what you are passionate about ‘I love helping entrepreneurs blah blah blah’ or whatever it is you do. Give me lots to work with, tell me about your past experience, use media, all the people a few years ago that was saying LinkedIn was so boring, well no we can have a great cover image, we can add mixed media to every section of our profile, use some media that drives traffic to your website and it gives people a sense of who you are. All of those things contribute to having a great profile.

     

    Sharon Haver:

    Somebody I know was saying that every time they do something they put it up as a LinkedIn post, is that a good idea, or is that something a little.

     

    Karen Yankovich:

    No it depends, listen you want …every social media site has a strategy, I copy everyone one of my blog posts over to LinkedIn as a LinkedIn long form post about a month after it goes live on my blog as it just gives more life to my existing blog post that I worked so hard on to begin with, and all of those blog posts now have a second place that they live. If people go to LinkedIn to check me out… they will all of them… and of course they can find them on my website but I am just giving them another home.

    LinkedIn is ranked very highly with Google, if you are using key words people are going to find you.

     

    Sharon Haver:

    Can you use key words on LinkedIn, or just use keywords in how you are writing it?

     

    Karen Yankovich:

    You definitely can use keywords on LinkedIn.

     

    Sharon Haver:

    Where are they?

     

    Karen Yankovich:

    To my knowledge, LinkedIn doesn’t have this published anywhere, LinkedIn is very closed mouth about how their algorithms are, but to my knowledge there are three sections that Google reads on your LinkedIn profile and that is your headline, so if your headline says you are an accountant or that you are a CEO, you want to use every character in that headline, tell people who you are, who you help and how you help them and then your summary that a lot of people skip right over, Google reads that 2000 character summary and the titles of your experience.

     

    Sharon Haver:

    That is interesting.

     

    Karen Yankovich:

    Not the description but the title, for example if you scroll down my LinkedIn profile, a job that I had a million years ago I was Vice President of a company and nobody is really searching for Vice Presidents. I did everything it wasn’t like there was ten Vice Presidents.

    If what I was doing know, if Human Resources was relevant I would have put Vice President of human Resources, I am not making it up, there is no police that says that wasn’t your title. If Human Resources were a keyword for me I would recreate that title so it supports my keywords.

    I wrote down Vice President of Marketing and Media because marketing and social media are keywords for me, so you can find ways to recreate your titles in ways that incorporate your keywords and support whatever it is you are doing now.

    You don’t want to make it up, but you want to be authentic but you definitely want to recreate it.

     

    Sharon Haver:

    You need to spin it to your favor so it is still telling the truth, you can be fact checked but it is just set a different way.

     

    Karen Yankovich:

    Exactly.

     

    Sharon Haver:

    I think for the people who don’t understand with keywords you think about I have to type in ‘ Best social media expert’ but what you are saying, rather than putting in the keywords with tags and add them up, to actually write with the intention of including the keyword of what you are saying.

     

    Karen Yankovich:

    Yes, that is exactly what I am saying.

     

    Sharon Haver:

    That is interesting as I don’t think people really think of it that way, that is a really cool tip people, I was even thinking myself, “ Oh we have got to find a keyword section in there” and even though you write to it. And I never found it.

     

    Karen Yankovich:

    You have just got incorporate it. If you look at my summary, you will see at the end you will notice I list specialties; of course they are all keywords for me.

     

    Sharon Haver:

    Cool …very cool

     

    Karen Yankovich:

    It just gives me another way to throw them in there without seeming creepy and weird.

     

    Sharon Haver:

    That brings me to another thing as some people are creepy and weird in there LinkedIn strategies, when you look at people come up to and people want requests. Now some people are weird and I am going to tell you, I am visual, so if I don’t know you and you’ve got a creepy picture and what your doing looks a little sketchy, there is no way… you are an instant delete.

    If I don’t know you and you look professional and we look aligned and it looks like something you want to do and you look like you have got yourself together I will consider adding you on my LinkedIn, I used to only people that I know, now I am including people that reach out to me and maybe I want to know.

    What is a good strategy on that so you don’t have 5000 LinkedIn friends including 5 creepy people or 500 creepy people. Do you really need to only list people that you technically really know or do you extend it out to the reach of the networking community?

    What is a good strategy on that?

     

    21:02

     

    Karen Yankovich:

    Yeah well I think you should build your network, so yeah I am not a big fan of the creepy… there are very few people that I don’t connect with.

    There was one guy, I got a connection request one time, the guys title was gigolo, so I opted not to connect with him but for the most part I connect to pretty much everyone because, fi they are looking to connect with me, maybe they want to do business with me, I feel like it is like walking into a networking event with a bag over your head, I only want to meet people I already know.

    It is networking, it is business networking, I connect with a ton of people and we can talk about that if we have time, I do it deliberately as I want to fill my network with people that are going to be people that want to do business with me, so I deliberately go … I am proactive on building my LinkedIn network as well as reactive, but from a reactive perspective … yeah I connect with people that I don’t know as I am thinking that they want to know me, or they may want to hire me at some point. So why not.

     

    Sharon Haver:

    Tell us more about networking on LinkedIn; I think that central to what your strategy is.

     

    Karen Yankovich:

    That moves to that… I said there is two things, the first is the profile, The second thing is how are you suing this, well you have an opportunity on LinkedIn to fill your network full of people that are potential customers for you.

    When I started doing this I was like ‘ I don’t connect with people on LinkedIn, they connect with me’ that was smart right? I was too cool to connect with other people.

     

    Sharon Haver:

    I have been there.

     

    Karen Yankovich:

    That is silly, now I am just being totally reactive to people that want to connect with me. Now I will give you an example, last week I did a conference so there was a conference in New Jersey that I was doing a talk at and I made sure ahead of time that I connected with all of the speakers that were going to be there, I connected with them and said “Hey we are going to be both speaking at this event”. I made sure that I went out of my way to connect with all of the people that were going to be there.

    What it did was it made the most out of the day when I got there; there were already people that I had met and had little conversations with, so there are things like that … connecting with people on upcoming events. Think also about what you have coming up in your business in 2 months, 3 months or 4 months. For example I have a program that I run for Realtors and it supports social media and PR for Realtors.

     

    In this program we are actually a boost out of a Realtor convention in the fall, it’s New Jersey, Pennsylvania and New York I think, I don’t know… three states. I am connecting with a ton of Realtors in that market because I want people in that event to see my name and think I know you, we are connected on LinkedIn, because that instantly warms them up to me in this busy crowded conference.

     

    Sharon Haver:

    It gives you a little credibility and they have got a chance to see what you have said.

     

    Karen Yankovich:

    Exactly, the other thing is… if you are part of a networking event, a Chamber of Commerce or whatever, connect with the people in the Chamber of Commerce so that when you show up in person, same kind of thing. “I know you we are connected on LinkedIn”

    So I go out of my way to actively connect with people that, if I am putting any time and effort into a Chamber of Commerce, I want to maximize my time, so by connecting with them ahead of time, even if it is by the hundreds, it maximizes my time at those events but most importantly. I will just give you another example, if you have guys have gotten a connection request from me and you hear yourself in one of these examples, now you know why you got the connection request form me.

    I do LinkedIn training for sales organizations, and that is a nice lucrative piece of my business, I train sales teams how to maximize the use of LinkedIn, I go in and I can search by title, Sales Director, Director of Sales, Sales Manager and I can pull up searches of these people and actively connect with 20 or 30 of these people at a time and I give them a … I usually have some similar parameter, we are both local business owners if they are in the New York metropolitan area, if I just want to connect blindly with them I don’t tell them that they fit my parameters and I want you to hire me, I just say that we are both local business owners but what happens… very often and I kid you not it is almost like having a magic wand, very often they will reach out to me, “it’s really cool what you do, I think we need to speak”, I have got a ton of business that way by proactively going after people that fit my ideal client avatar parameter, you don’t know if they are necessarily male or female but there are certain things that you can find out … obviously there is a follow up process to get that business, it doesn’t just happen, they don’t drop out of the sky often but they do on occasion.

    So I’m proactively really going out of my way to build my network, here is another tweet-able for you Sharon… your net worth. People in your network affect your net worth, so create a network full of people on LinkedIn that can enhance your business and grow your business.

     

    Sharon Haver:

    That is fantastic; I am actually putting a note down here so that when we go through this on the transcript, there is another tweet-able. How do you like that, it’s on social media.

    I think it is so amazing, I know a lot of people get stymied about this and they are completely confused and especially when they run their own business and they are like “ Okay, that’s okay for Sharon and Karen but I have no time”, so if you had to choose out of all the social media out there, could you give us a crib sheet on where you should do your main focus, are you an Instagram kind of person, are you a LinkedIn, a Facebook, if you had to choose your weapon what is your best weapon to really do as your main focus?

     

    27:09

     

    Karen Yankovich:

    You know what… I think your best weapon is where you like to be, if I said to you, your best weapon is LinkedIn and you hate LinkedIn, you are never going to do a good job there. So if you tell me you love Instagram then I promise you we can find you clients on Instagram, so yeah you should find out where your people are and each platform ahs a different strategy and we can talk about that all of those different things, but at the end of the day you like hanging out on Pintrest, then put together a strategy that gets you clients from Pintrest, and you can do it. It doesn’t matter what your business is, unless you are looking for 20,000 clients at a time, but if your looking like most of us, your next client, it can really be on the site you enjoy being on.

    So I think that is most important beyond that it really depends on what your goal is, it really depends on what your goal is, if you are a speaking for example, people… there is a lot going on in LinkedIn and Twitter, if you are a Realtor then you are probably going to want Facebook as that’s community oriented again if you are a local based business then your going to want a platform that can leverage hash tags as hash tags is a great way to be found locally, hash tagging towns, something like that on Instagram and Twitter, it really depends on… beyond where you love to be, it really depends on where your business is and what your goals are.

     

    Sharon Haver:

    I think that is great, I really think that is a good concrete way of doing it, I know for me personally, I love to look at pretty pictures on Instagram, I will put up sort of things for me, one of these days when I am New Yorky or when I am travelling, but I am not… I talk about business… I am not a personal style blogger, I don’t want to have peoples outfit pictures in my feed or have them have mine, I kind of think it is a waste of time, so I don’t really push my business on Instagram, I will push more my lifestyle, rather than what I am wearing but what I see and then on Facebook, I keep it more about my business and what is going on, and personal as well, on LinkedIn I am definitely.

    And I am starting this Karen, you are probably one of the few people who I actually gets those alerts from on LinkedIn, I don’t know what I did to get them, but apparently I figured it one day and I only figured it out for you, or maybe I silenced everyone else, I don’t know what… no seriously I get your LinkedIn updates and I am like “How did I do that”, now that I am making an effort on that how do you get those LinkedIn updates? as you’ve got those communities on there and groups or whatever you call them.

     

    29:33

     

    Karen Yankovich:

    It depends, you can click that you follow people right that will help you get the updates, there is so many. I could talk about this for tow more hours; there are so many ways to do this.

    LinkedIn made a lot of changes in the last few months so at the time of this recording it is just starting summertime 2017, in the spring and winter of 2017 LinkedIn completely revamped its user interface, I am guessing as a result of, I am more than guessing… I know, it is more a result of its merger with, or the acquisition by Microsoft, so there are a lot of changes, the changes are not just in the visual… the user interface but also in how it works, so there are a lot of changes, there are less things that you can do with the free version than you could before, however their paid versions are killing it with the features that they are giving us with the paid version, up until the last few months I wasn’t a big advocate for the paid versions… I am now.

    I think it can really help us, the things they give us like alerts and things like that… save me so much time in my day and I am all about ease of use, make it valuable, there is a non answer to your question Sharon.

    It depends on what you did and when you did, what the sun, the moon and the stars were aligned at the time that you did it as so may changes have happened in the last few months.

     

    Sharon Haver:

    I had no idea, sometimes I just put my hand in a hat there, but you’ve clarified it for me so much right now and I am sure for everyone else listening, I always like as we are coming to the close, ask people… my guests, if you had a do a handful of things these week what can someone implement to make their next week more amazing on social media so that they can have better conversations to Kerching on social media, they can convert, what are your tips on that?

     

    31:32

     

    Karen Yankovich:

    My tip… the big tip would be, how do you actually… look at your social media, see what platform you are making the most authentic connections with and maybe try and take one of those connections offline and get on the phone with somebody, that is really the goal of this …to build your business.

    If I were to pick one thing it would be to understand that this is the beginning of… social media is the beginning of the relationship to take you to the next step and see if you can get a conversation going.

     

    Sharon Haver:

    Wow. I know I procrastinate on that that goes into a whole sales strategy too, I used to be the queen of the telephone and now I am like “No don’t call me”

    I know I have to break the habit, when I come home I only have 87 messages and I have to make 100 calls.

    When I was a stylist for a photo shoot, for an average shoot I would make 100 phone calls a day to get prep in, prop and get everything that I needed and now it is like 100 phone calls… oh my god.

    100 phone calls a year.

     

    Karen Yankovich:

    Now my phone calls are mostly scheduled but my voice mail on my cell phone is routinely full and I tell people, the last thing you want to do id be in my voice mail because I … it is not a good thing, I don’t brag about this but I just don’t check it now because we are busy doing so many other things, that being said schedule the calls.

    See if you can get on the phone, social media is the top of the sales funnel, where you get the visibility, if you don’t do something with those people to get them to the bottom… to the sale; there are some steps between the visibility and the sale.

    The first step is how can you take them from a follower to an actual connection.

     

    Sharon Haver:

    I think that is great, imagine the day where I had 100 messages and your looking forward to hearing everyone because there is a cute guy somewhere buried in there somewhere. Maybe when you get all those messages and your not dating anymore imagine when you would come back home “Oh my god do you think that guy called me?” and you listen to all the messages to find out before there was Caller ID, maybe that is a good sales strategy to get you to interface more on the other side of the phone

     

    Karen Yankovich:

    Maybe… maybe that is a good idea.

     

    Sharon Haver:

    We have tossed some memories, so anyway Karen this has been great and we could definitely go on for another 12 hours on this but people you shouldn’t… you should go contact Karen, you should find her, you should follow her, like her, subscribe to her, so how do people find you Karen?

     

    Karen Yankovich:

    Well I am at Karen Yankovich everywhere, so all social media sites but I will say that I would love to invite your people to a free LinkedIn challenge that I just started running a few weeks ago and it literally takes you step by very simple easy step through all the things that we talked about today.

     

    You can get that at:

     

    http://linkeduprevolution.pages.ontraport.net

     

    I am going to revolutionize your business by simple LinkedIn strategies; we have got a Facebook group to support it, so there are lots of conversations going on, I am in there helping people write their summaries, who they should connect with, it is really a lot of fun, it is completely 100% free.

     

    Sharon Haver:

    Cool maybe I should do that too, you will find me in there.

     

    Karen Yankovich:

    Sure. http://linkeduprevolution.pages.ontraport.net

     

     

    Sharon Haver:

    Okay everyone, thank you so much Karen for being here, it ahs been so fantastic, it has made LinkedIn seem a little bit more accessible and less scary and gave it a purpose, one final question is it a good idea to put cute pictures of your cat on LinkedIn or just keep it strictly to things more professional?

     

    Karen Yankovich:

    I don’t think you need your cat on LinkedIn, however that being said depending on your business, depending on your business if you sell cute cat food, then maybe.

    No don’t waste my time with things that are irrelevant.

     

    Sharon Haver:

    Exactly.

     

    Karen Yankovich:

    But if you have a purpose for it and you can convince me of that purpose for it, I am all for it.

     

    Sharon Haver:

    That is a good take away tip too, so whatever you put up on LinkedIn, make sure these is a purpose or the intention is there to be there to support you and your business

     

    Karen Yankovich:

    Yes exactly.

     

    Sharon Haver:

    And keep the cats on Facebook.

    Anyway thank you so much go to

    http://linkeduprevolution.pages.ontraport.net

     

    And also.

     

    http://karenyankovich.com

     

    And I asked before we started she is not related to Weird Al Yankovich.

     

    Karen Yankovich:

    If you know him, if anybody listening here knows him, come to connect with me, I want to find out, maybe we are and I don’t know it

     

    Sharon Haver:

    Or maybe he can so some really cool social media thing for you.

     

    Karen Yankovich:

    I know that would be fun right.

     

    Sharon Haver:

    That was really fun have a Weird Al experience on LinkedIn, anyway Karen, thank you so much and talk to you soon.

     

    Karen Yankovich:

    Thanks Sharon.

     

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