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    The Emperor’s New Fashion Biz

    The Emperor’s New Fashion Biz

    Can you use a fashion quick fix before starting your spring shopping spree? Consider two new must-reads that spill the beans on the business of fashion.

    How does a nice Jewish boy named Ralphie Lifshitz from the Bronx transform staid and stuffy WASP culture (and himself) into an alluring 10 billion dollar fashion empire that everyone wants to emulate?

    The genius of Ralph is revealed, warts and all, in Genuine Authentic: The Real Life of Ralph Lauren by Michael Gross (HarperCollins/Hardcover). Now, if Mr. Lauren can only morph the real gin and tonic set into being as glamorous as his rendition of them!

    Why is it that things like UGG Boots and canvas tote bags that no stiletto wearing style queen would previously be caught dead with, suddenly become a űber cute beacon of style?

    Fashion Victim: Our Love-Hate Relationship with Dressing, Shopping, and the Cost of Style by Michelle Lee (Broadway Books) offers an in-depth and brutally truthful eye into an industry that creates McFashion and Speed Chic. You won’t think fashion just happens after reading this!

    There’s nothing more fashionable than being enlightened, so read on…

    –March 10, 2003

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