As a woman entrepreneur, your first impression is really important as those few seconds become the lasting impression that people remember about you. The way you show up at business events can open up the doors to new deals or leave money on the table.
Everything about your look is important – from the way you present yourself, what you wear, your hair, your makeup, your total package.
If you want to be perceived as being relevant, as someone who knows what they are doing, you have to get your brand style and image right.
Otherwise, no one’s gonna believe you that you can do the things you are claiming you can and that means you are losing money.
So next time you have a business event you have to dress proud, dress tall, look modern and hold your head high.
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