attraction marketing

Want To Connect and Align With Your Audience On Video? [Video]

Let your P.O.V. lead you to connect to your most aligned audience in your videos... When you’re speaking to your audience through videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. The purpose of getting your message out there is to build your know, like and trust factor. To align with your best audience, right? The Pandemic has changed things up for us, and we are used to being home right now.  This has created a unique opportunity to connect with your audience in the different way. Are you sharing your reality? Are you giving your perspective? Let me elaborate a little further on how this impacts your connection with

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Work From Home Tips To Still Be Productive and Not Feel Caged In …[Video]

Work from home and not feel caged in
How to actually “work” from home... and still keep your independence... I know a lot of us are feeling caged in and out of sorts suddenly working from home..  I've been running an online business since 1999 and even though my office is in my house... and my day isn't much different than it usually is... I'm feeling a bit disoriented too during quarantine. It's funny but for years there are some people who don't take your working from home seriously...  Let me know if you've also encountered folks who dont respect your work from home boundaries...  Now that circumstances have changed, many are seeing how much less stressful it can be to NOT go to an outside office and

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The State of Modern Business Today… [Video]

The State of Modern Business Today
Modern business for a female entrepreneur or a savvy business owner, coach, consultant, or free-lancer today's online market can be tricky.The pandemic threw a monkey wrench that no one could have predicted other than the tired tactics of before were about to implode some way, somehow.So there's good reason for you to be stuck not knowing how to get you + your business out there.It’s a strange time, for sure...Especially if you’re a speaker, consultant or coach who depended on live events to fuel your business.You may ask yourself: how can I keep my business thriving when I’m not techie???Well, I’ve been successfully online for 21 years... seen the best and worst of being solely digital....Once you understand modern business,

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What Not To Wear On Camera + How To Fix It [Video]

What Not to Wear on Camera, TV, Video, Headshots and Selfies
What Not To Wear On Camera (Includes a very bad example of me!) Probably the most popular style question I get from entrepreneurs and coaches is what to wear and what not to wear on camera. It really depended on the camera (phone, still, video, TV), your angle, how you are positioned, and the crop. One would think that with 15 years of pro stylist experience I would ALWAYS get it right. One would be kinda sorta close to the truth, sometimes. Here’s the thing: what looks good in person doesn’t always look good on camera, let alone on video or iPhone. Watch to see how my outfit goes from looking terrible to looking great, and why. Now the best

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Attraction Marketing: How to align yourself with your best clients [Video]

We're All Unique. How to Attract Exactly Who You Want to Attract
If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple. Here’s why...Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together. If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part. Perception is everything...That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond

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