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  • The Best Way To Promote On Social Media Without Being Salesy? [Video]

    I picked up this social selling trick from reality TV stars

    What’s the best way you can promote on social media without being salesy?

    Celebrity Hack Ahead: Are you afraid to reveal too much personal info or be hardcore selling on social media?

    If you are, you’re right on both.

    Here’s the thing, people come to social media to be social. So if your feed looks like a classified ad with zero character, no one will pay attention.

    Conversely, if you have a bad case of TMI and are over-sharing personal details, if you’re not talking to real friends, no one really cares.

    But there is a golden mix!

    I started to observe the feeds of celebrities who also have products. People like Bethenny Frankel and Kim Kardashian.

    Here’s what I found:

    There’s a knack to bringing people with you as being totally real- particularly in Stories.

    I’ve always found a significant boost when I take my tribe along with me- it creates some entertainment value and not as boring as being perched in the same spot each time.

    And then, every so often pepper in something that you are promoting in a very natural way or in a downright ad.
    The key is to bring people along into your life so they are engaged and it elevates the know, like and trust factor.

    You see, being authentic is where it’s at right now.

    Watch the video to learn more…

    Then go to AuthenticSuperstar.com and enroll for free.

    The 5-day challenge shows you how to effectively and simply attract ideal clients, customers or followers to scale your audience without stress using what you have at hand.

    Video Transcription

    click to read full transcription

    [00:00:01.00]
    – Hello, hello from the tea place.

    [00:00:03.00]
    So, I’m waiting for my iced tea,

    [00:00:04.06]
    in the little Japanese tea house near me.

    [00:00:08.09]
    I wanted to come in and talk to you about

    [00:00:12.03]
    how much to share, right?

    [00:00:15.02]
    How much to share, so
    I know on social media

    [00:00:18.05]
    a lot of times what happens
    is you want to come in

    [00:00:21.05]
    and be professional and be stiff

    [00:00:24.04]
    and you know, being professional is right

    [00:00:27.04]
    for the right amount of
    time, but not always.

    [00:00:31.01]
    And then a lot of people come in

    [00:00:32.06]
    and they like really,
    I’m waiting for my tea.

    [00:00:35.08]
    They really just wear their
    hearts on their sleeve

    [00:00:38.04]
    and they’re just, they tell everything

    [00:00:43.05]
    and it’s like the TMI convention

    [00:00:46.06]
    and you know some people really just,

    [00:00:48.05]
    they eat it up, other people just find it,

    [00:00:52.04]
    a little too much TMI.

    [00:00:53.09]
    So, when it comes to really showing it,

    [00:00:56.04]
    I was listening to something,

    [00:00:58.00]
    it’s kinda been in the zeitgeist

    [00:00:59.05]
    of what’s going on.

    [00:01:00.03]
    And, it’s been what I’m doing.

    [00:01:01.08]
    So I thought I would share it with you,

    [00:01:03.00]
    on Kim Kardashian had
    said something yesterday

    [00:01:06.09]
    and it was that in her feed

    [00:01:09.04]
    that she always tries to mix it up with

    [00:01:12.02]
    being half promotional and half real.

    [00:01:16.09]
    And if you know, start following people,

    [00:01:18.09]
    if you follow like Bethany Frankel,

    [00:01:21.02]
    she does amazing on social media.

    [00:01:23.08]
    She’ll start telling this whole real story

    [00:01:26.05]
    of what’s going on and showing you her dog

    [00:01:28.06]
    and taking him around with her

    [00:01:30.06]
    and then next thing you know

    [00:01:31.04]
    she’s trying on her Skinny Girl jeans

    [00:01:33.04]
    or making a salad with
    her Skinny Girl dressing.

    [00:01:37.08]
    And if you see Kim, she’s
    doing something with her kids

    [00:01:40.06]
    and then going out there

    [00:01:41.06]
    and then the next thing you know

    [00:01:42.06]
    she’s hawking her shape wear

    [00:01:46.07]
    or she’s hawking some make-up
    or some other products.

    [00:01:49.08]
    Same thing with Kylie Jenner,

    [00:01:51.01]
    she’ll be–
    – [Barista] Grapefruit tea?

    [00:01:52.03]
    – My grapefruit tea, thank you.

    [00:01:53.09]
    She’ll be doing something,
    whoops [laughs], thanks.

    [00:01:57.09]
    She’ll be doing something
    with the kid in the back,

    [00:02:00.08]
    of Stormy in the playground
    and this and that

    [00:02:03.03]
    and the next thing you know,

    [00:02:05.06]
    her husband left all these flowers for her

    [00:02:07.05]
    there’s a new lip set on the market.

    [00:02:09.05]
    Get my straw, [mumbles].

    [00:02:13.02]
    In Japanese tea you have to sort of get,

    [00:02:15.09]
    see this straw is kind of angled?

    [00:02:19.06]
    And you puncture it and
    then you get it in there.

    [00:02:23.02]
    So, this is green tea
    grapefruit tea with bubbles.

    [00:02:30.01]
    So anyway, the thing
    is and I do that also.

    [00:02:33.07]
    And, it’s something that I think

    [00:02:35.03]
    you guys all need to do.

    [00:02:37.00]
    And that is to figure out
    when you’re going live,

    [00:02:40.04]
    to somehow incorporate
    it in part of your story

    [00:02:44.00]
    in being authentic.

    [00:02:45.06]
    So you’re going out there,
    I’m losing my jacket.

    [00:02:48.06]
    So you’re going out there

    [00:02:50.04]
    and you’re showing people
    things that are real.

    [00:02:52.08]
    You’re bringing them with you.

    [00:02:54.01]
    Because the tribe always wants to know

    [00:02:55.08]
    what you’re doing, right?

    [00:02:57.02]
    They always want to see where you are.

    [00:02:59.02]
    It’s– [bus engine revs]
    I’m gonna let that bus go.

    [00:03:01.04]
    [bus engine revs]
    [00:03:04.03]
    They want to be part of your world,

    [00:03:06.08]
    but they’re not just gonna
    follow along for nothing.

    [00:03:09.07]
    But, just like reality shows
    or the Real Housewives,

    [00:03:13.04]
    once you see somebody in
    their every day habitat.

    [00:03:16.05]
    I just took, [laughs] my
    husband’s on the corner,

    [00:03:19.05]
    he’s waiting for me to go to the car.

    [00:03:21.06]
    So, I was gonna go to
    Duane Reade, but anyway.

    [00:03:25.09]
    So anyways, once you do
    something with people.

    [00:03:28.06]
    You share their world, they
    feel like they know you, right?

    [00:03:32.00]
    They feel like they know you.

    [00:03:33.07]
    So, what it does is it increases

    [00:03:35.08]
    the know, like and trust factor.

    [00:03:37.06]
    Look, there’s a poodle.

    [00:03:40.04]
    I can’t pick you up, hold on.

    [00:03:43.01]
    There’s the poodle.

    [00:03:44.07]
    There’s the poodle, right?

    [00:03:47.01]
    There’s the husband,
    husband where are you?

    [00:03:49.09]
    There’s the husband looking the other way.

    [00:03:51.04]
    Husband, iced tea.

    [00:03:54.08]
    So we go to the parking lot?

    [00:03:56.02]
    So anyway, so what happens is you increase

    [00:03:58.07]
    the know, like and trust factor

    [00:04:00.08]
    and then when you’re selling,

    [00:04:02.01]
    you’re not actually selling or promoting,

    [00:04:05.01]
    you’re helping and you’re
    sharing information

    [00:04:07.08]
    that they’re interested in learning

    [00:04:09.03]
    because now they trust you.

    [00:04:11.00]
    They’ve been with you for the day.

    [00:04:12.08]
    They’ve seen what you’re up to

    [00:04:14.06]
    and it just makes it for a
    much easier, easier process.

    [00:04:19.03]
    And it’s just, it’s more
    what’s happening now

    [00:04:22.02]
    then just coming in there

    [00:04:23.05]
    and being like stiff selling all the time.

    [00:04:26.02]
    “Hey buy my stuff, buy my stuff!”

    [00:04:29.08]
    It’s like who gives a crap, right?

    [00:04:31.06]
    Nobody wants to listen to you,

    [00:04:33.02]
    but once they start following you

    [00:04:35.03]
    and they’re interested in you

    [00:04:36.03]
    and they see what you’re
    doing, they’re far more,

    [00:04:39.06]
    hey, you know that place?

    [00:04:41.04]
    I love that, it’s my favorite salt cake.

    [00:04:43.04]
    I go there all the time.

    [00:04:44.06]
    So once they start following you

    [00:04:46.01]
    and see what you’re doing,

    [00:04:47.09]
    they’re more interested
    in you and they trust you

    [00:04:50.00]
    ’cause they see what you’re all about.

    [00:04:52.00]
    So try that and you know,
    and the same thing goes

    [00:04:54.07]
    for your photographs.

    [00:04:56.01]
    When you’re doing your
    photos, just be real.

    [00:04:58.04]
    Somebody was saying in something,
    a group I was listening

    [00:05:01.03]
    to the other day, a Facebook group

    [00:05:03.00]
    or reading group I should say,

    [00:05:04.03]
    they were like, “Hey did you
    find out when you’re older

    [00:05:06.01]
    “it’s just not that easy to do a selfie?”

    [00:05:09.00]
    And the answer is,

    [00:05:10.01]
    “Well, when you don’t know
    how to position yourself,

    [00:05:13.01]
    “when you don’t know
    how to set yourself up,

    [00:05:14.08]
    “when you don’t know how
    to really create the angles

    [00:05:17.03]
    “and set yourself up in a real
    way that is flattering to you

    [00:05:23.02]
    “and shows who you are, and
    how you want to be seen, yeah!”

    [00:05:27.08]
    But if you know how to put
    all that stuff together,

    [00:05:30.06]
    your tribe wants the real you.

    [00:05:33.01]
    Your tribe wants to be
    able to get to know you,

    [00:05:36.03]
    so it shouldn’t be more
    difficult as you get older.

    [00:05:39.06]
    Because you should know
    how to set yourself up

    [00:05:42.01]
    for who you are at this point in time,

    [00:05:44.06]
    at every point of time in your life.

    [00:05:46.08]
    ‘Cause we have bad
    days, we have good days,

    [00:05:48.09]
    we’re just people and the
    people you’re talking to

    [00:05:51.06]
    and relating to, they’re just people too.

    [00:05:53.03]
    So, they want to know more of that.

    [00:05:55.05]
    So go over to authenticsuperstar.com,

    [00:05:57.09]
    the five-day challenge and I’ll set you up

    [00:06:00.09]
    on how to be real, how to
    attract your best audience,

    [00:06:03.07]
    and how to be at magnetic to
    your most profitable audience.

    [00:06:07.08]
    Because your most profitable
    audience is the one

    [00:06:10.00]
    that knows you, likes you
    and trusts you, right?

    [00:06:13.08]
    So, that’s it.

    [00:06:14.08]
    I’m gonna go have my oops as
    it’s dripping on my white coat.

    [00:06:18.05]
    I’m gonna have some of my iced tea

    [00:06:20.08]
    and I’ll see you guys later, okay?

    [00:06:23.05]
    Let me know in the comments
    how real you like to get

    [00:06:26.02]
    on social media.

    [00:06:27.04]
    I’m telling you, it’s the boost.

    [00:06:29.01]
    [kisses air] Bye.

    [00:06:30.05]
    Authentic superstar, see you there.com.

    [00:06:33.02]
    Authenticsuperstar.com

    [00:06:42.06]
    Hey there, if you want to show up in a way

    [00:06:44.04]
    that attracts your best and
    most profitable audience

    [00:06:47.00]
    by simply being you, come over
    to authenticsuperstar.com.

    [00:06:50.09]
    Here’s a sneak peak inside our beautiful,

    [00:06:53.03]
    private membership area.

    [00:06:55.00]
    See you there!

    [00:06:56.02]

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