What’s the best way you can promote on social media without being salesy?
Celebrity Hack Ahead: Are you afraid to reveal too much personal info or be hardcore selling on social media?
If you are, you’re right on both.
Here’s the thing, people come to social media to be social. So if your feed looks like a classified ad with zero character, no one will pay attention.
Conversely, if you have a bad case of TMI and are over-sharing personal details, if you’re not talking to real friends, no one really cares.
But there is a golden mix!
I started to observe the feeds of celebrities who also have products. People like Bethenny Frankel and Kim Kardashian.
Here’s what I found:
There’s a knack to bringing people with you as being totally real- particularly in Stories.
I’ve always found a significant boost when I take my tribe along with me- it creates some entertainment value and not as boring as being perched in the same spot each time.
And then, every so often pepper in something that you are promoting in a very natural way or in a downright ad.
The key is to bring people along into your life so they are engaged and it elevates the know, like and trust factor.
You see, being authentic is where it’s at right now.
Watch the video to learn more…
Then go to AuthenticSuperstar.com and enroll for free.
The 5-day challenge shows you how to effectively and simply attract ideal clients, customers or followers to scale your audience without stress using what you have at hand.
– Hello, hello from the tea place.
So, I’m waiting for my iced tea,
in the little Japanese tea house near me.
I wanted to come in and talk to you about
how much to share, right?
How much to share, so
I know on social media
a lot of times what happens
is you want to come in
and be professional and be stiff
and you know, being professional is right
for the right amount of
time, but not always.
And then a lot of people come in
and they like really,
I’m waiting for my tea.
They really just wear their
hearts on their sleeve
and they’re just, they tell everything
and it’s like the TMI convention
and you know some people really just,
they eat it up, other people just find it,
a little too much TMI.
So, when it comes to really showing it,
I was listening to something,
it’s kinda been in the zeitgeist
of what’s going on.
And, it’s been what I’m doing.
So I thought I would share it with you,
on Kim Kardashian had
said something yesterday
and it was that in her feed
that she always tries to mix it up with
being half promotional and half real.
And if you know, start following people,
if you follow like Bethany Frankel,
she does amazing on social media.
She’ll start telling this whole real story
of what’s going on and showing you her dog
and taking him around with her
and then next thing you know
she’s trying on her Skinny Girl jeans
or making a salad with
her Skinny Girl dressing.
And if you see Kim, she’s
doing something with her kids
and then going out there
and then the next thing you know
she’s hawking her shape wear
or she’s hawking some make-up
or some other products.
Same thing with Kylie Jenner,
– [Barista] Grapefruit tea?
– My grapefruit tea, thank you.
She’ll be doing something,
whoops [laughs], thanks.
She’ll be doing something
with the kid in the back,
of Stormy in the playground
and this and that
and the next thing you know,
her husband left all these flowers for her
there’s a new lip set on the market.
Get my straw, [mumbles].
In Japanese tea you have to sort of get,
see this straw is kind of angled?
And you puncture it and
then you get it in there.
So, this is green tea
grapefruit tea with bubbles.
So anyway, the thing
is and I do that also.
And, it’s something that I think
you guys all need to do.
And that is to figure out
when you’re going live,
to somehow incorporate
it in part of your story
in being authentic.
So you’re going out there,
I’m losing my jacket.
So you’re going out there
and you’re showing people
things that are real.
You’re bringing them with you.
Because the tribe always wants to know
what you’re doing, right?
They always want to see where you are.
It’s– [bus engine revs]
I’m gonna let that bus go.
[bus engine revs]
They want to be part of your world,
but they’re not just gonna
follow along for nothing.
But, just like reality shows
or the Real Housewives,
once you see somebody in
their every day habitat.
I just took, [laughs] my
husband’s on the corner,
he’s waiting for me to go to the car.
So, I was gonna go to
Duane Reade, but anyway.
So anyways, once you do
something with people.
You share their world, they
feel like they know you, right?
They feel like they know you.
So, what it does is it increases
the know, like and trust factor.
Look, there’s a poodle.
I can’t pick you up, hold on.
There’s the poodle.
There’s the poodle, right?
There’s the husband,
husband where are you?
There’s the husband looking the other way.
Husband, iced tea.
So we go to the parking lot?
So anyway, so what happens is you increase
the know, like and trust factor
and then when you’re selling,
you’re not actually selling or promoting,
you’re helping and you’re
that they’re interested in learning
because now they trust you.
They’ve been with you for the day.
They’ve seen what you’re up to
and it just makes it for a
much easier, easier process.
And it’s just, it’s more
what’s happening now
then just coming in there
and being like stiff selling all the time.
“Hey buy my stuff, buy my stuff!”
It’s like who gives a crap, right?
Nobody wants to listen to you,
but once they start following you
and they’re interested in you
and they see what you’re
doing, they’re far more,
hey, you know that place?
I love that, it’s my favorite salt cake.
I go there all the time.
So once they start following you
and see what you’re doing,
they’re more interested
in you and they trust you
’cause they see what you’re all about.
So try that and you know,
and the same thing goes
for your photographs.
When you’re doing your
photos, just be real.
Somebody was saying in something,
a group I was listening
to the other day, a Facebook group
or reading group I should say,
they were like, “Hey did you
find out when you’re older
“it’s just not that easy to do a selfie?”
And the answer is,
“Well, when you don’t know
how to position yourself,
“when you don’t know
how to set yourself up,
“when you don’t know how
to really create the angles
“and set yourself up in a real
way that is flattering to you
“and shows who you are, and
how you want to be seen, yeah!”
But if you know how to put
all that stuff together,
your tribe wants the real you.
Your tribe wants to be
able to get to know you,
so it shouldn’t be more
difficult as you get older.
Because you should know
how to set yourself up
for who you are at this point in time,
at every point of time in your life.
‘Cause we have bad
days, we have good days,
we’re just people and the
people you’re talking to
and relating to, they’re just people too.
So, they want to know more of that.
So go over to authenticsuperstar.com,
the five-day challenge and I’ll set you up
on how to be real, how to
attract your best audience,
and how to be at magnetic to
your most profitable audience.
Because your most profitable
audience is the one
that knows you, likes you
and trusts you, right?
So, that’s it.
I’m gonna go have my oops as
it’s dripping on my white coat.
I’m gonna have some of my iced tea
and I’ll see you guys later, okay?
Let me know in the comments
how real you like to get
on social media.
I’m telling you, it’s the boost.
[kisses air] Bye.
Authentic superstar, see you there.com.
Hey there, if you want to show up in a way
that attracts your best and
most profitable audience
by simply being you, come over
Here’s a sneak peak inside our beautiful,
private membership area.
See you there!
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