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  • The Secret To Finding Brand Inspiration [Video]

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    Elevate Your Personal Brand For Photos and Videos With Visual Storytelling Inspiration…

    Today’s beautiful setting is perfect to talk to you about brand inspiration for photos and videos. Your visual story can dramatically change from simply where you are and how you position yourself.

    Inspiration for photos and videos can become overwhelming when you don’t know where to start.

    But here’s the thing:

    You need your own secret sauce, your own special something, to not be a commodity in today’s very crowded marketplace.

    This is your reality show.

    I have a super effective hack that I not only do for myself but use with clients and students. It is based on exactly what we did when I was a stylist on big photo shots and the art director needed to convey the visual storytelling and set up the shot. 

    Watch this video to kickstart your brand inspiration:

    What kinda inspiration do you need?

    You need aligned sets, settings and backdrops for your videos, for your head-shots, and your photos.

    The photos or cover images that setup your videos are the first things peoples see- and where in 1/10 of a second they label the type of person they think you are.

    These are the same images you could use in a variety of places, such as book covers (as I did), the photos you can use for your speaking one sheet, the photos you can use for your website, for your memes, for the featured blog post image, all the different social channels, you name it.

    Strike A Natural Pose…

    So what do you do when you don’t know how to pose, how do you position yourself, how to hold your hands, what do you wear, where do you stand, where do you sit, what do you do. What angle, what light, what the time of day? Get your inspiration from the visuals you collect.

    There are so many setting situations that tell a different story: Is it an environmental shot, is it an at home shot, is it a studio shot? Collect all the images that you find attractive and be aware of the shot layout and composition as well.

    Use Pinterest to to not only store your inspiration but be a visual source for new ideas.

    Deeper Dive…

    If you want a deeper dive on how to to position yourself to attract your most profitable audience by simply being the best at being you, I invite you to join me AuthenticSuperstar.com .

    My five-day mini course will will set you up for photo success- hurry up, it’s complimentary now! Learn more here.

    Video Transcription

    click to read full transcription

    00:00:01:14 00:00:02:19
    Hello, hello, hello.

    00:00:02:19 00:00:04:17
    Hello hello hello, my friends.

    00:00:04:17 00:00:07:16
    I am coming in from this beautiful,

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    incredibly inspiring location.

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    And I thought that this
    would be the perfect time

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    to talk to you about inspiration.

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    What to do when you don’t have any.

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    When you feel like you’re hittin’ a wall.

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    You can’t figure out, you’re like,

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    I know I saw that somewhere,

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    I kinda wanna do that, what do I do?

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    So when you’re setting yourself up

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    to be doing head shots and
    videos and social images

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    and you just can’t quite
    get yourself together,

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    what I do is what I teach my students

    00:00:42:13 00:00:44:09
    at AuthenticSuperstar.com,

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    where I invite you to go right now.

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    It’s my free five-day online challenge.

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    Is to really start setting up

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    inspiration boards for yourself.

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    It’s a little different
    than what you might think.

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    I’ll tell you in a second, but first,

    00:00:56:13 00:00:58:17
    for those of you who are new to me.

    00:00:58:17 00:01:01:16
    I am Sharon Haver of focusonstyle.com

    00:01:01:16 00:01:04:09
    and I help fellow savvy, talented,

    00:01:04:09 00:01:07:21
    smart, brainiac entrepreneurs who realize

    00:01:07:21 00:01:10:11
    that their expertise is not always enough

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    to stand out in a very,
    very, super crowded market.

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    You need a little bit of zhoosh.

    00:01:17:13 00:01:19:14
    You need your own secret sauce,

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    your own special something,
    to really not be a commodity

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    in today’s very crowded marketplace.

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    This is your reality
    show, so let it go, right?

    00:01:29:12 00:01:34:05
    So inspiration, what kinda
    inspiration do you need?

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    Well, when you’re trying to figure out

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    what to kinda do for your
    backdrops, for your videos,

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    for your head-shots, your photos.

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    The photos you set your
    video up with are the first

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    things peoples see.

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    The photos you could use for book covers,

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    the photos you can use for
    your speaking one sheet.

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    The photos you can use for
    your website, for you means,

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    for the featured blog post that you have.

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    They’re different from
    the ones from LinkedIn

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    to the different to Instagram or Facebook.

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    Like you would never really
    put like the really fugly

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    photo on Instagram, but you
    could probably out it on

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    Facebook and let it go real too.

    00:02:07:23 00:02:10:18
    So what do you do when you
    don’t know like how to pose,

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    how do you position
    yourself, what do you wear,

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    where do you stand, where
    do you sit, what do you do.

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    What angle, what light,
    what the time of day is

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    it an environmental shot,
    is it an at home shot,

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    is it a studio shot?

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    You’re so confused on what
    to do like simply like

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    how do I hold my hands right?

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    Do I hold my hands like
    pretty hands like that?

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    Do I lean them like that?

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    What do you do for a good shot?

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    Well what I tell my
    clients, my students is

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    to use Pinterest as your friend.

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    Go to Pinterest if you’re
    not familiar with it.

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    It’s an online visual board,

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    social media kind of site.

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    And create your own account
    you can keep it private

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    so no one else knows
    what’s in there but you.

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    And divide it up into
    different kind of boards

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    of what you need let’s say
    like environmental head shots,

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    or studio head shots, or on the
    go videos, or slice of life,

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    or whatever it is.

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    Book covers, speaking one sheet photos,

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    the main photo for your website.

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    Whatever you need at that time.

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    Then starting going and looking around

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    the Internet and clipping
    other kinds of photos

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    that are similar that you like.

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    Now I’m not telling you to copy it

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    I’m telling you to model it,
    and use it as inspiration.

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    It is total what everyone did
    on photo shoots for 15 years

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    we had mood boards, we’d go
    in and kind of take a photo

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    from this and a photo from that.

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    It does not have to be
    in what you’re doing

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    it could be a photo
    from a fashion magazine,

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    and you’re a business coach.

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    It’s just the mood it’s the
    essence, it’s the position

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    of what you want as inspiration.

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    I also highly recommend that
    when you’re doing photos

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    you also think of it’s placement

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    because is it going to
    be a vertical photo,

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    is it gonna be a square photo.

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    Is it gonna be something
    that’s on top of a blog post

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    and competes with other graphics,

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    and other photos of you on the post.

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    Or is it stand alone on a white page

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    and you want it to be
    a little softer then.

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    So once you divide these boards up into

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    the size of the photo you need, the shape.

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    Is it long do you need a
    little wingspan on the sides,

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    you could put copying content.

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    Or do you need it really
    tight and really simple.

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    And then from that when
    you get to this point

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    where you’re totally blank,
    and you don’t know what to do.

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    You pop back to Pinterest
    and you scan through it

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    and get tons of inspiration.

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    I mean even if it’s the
    cover of a magazine,

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    I love like the covers of
    Harper’s Bazaar and Vogue.

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    And InStyle for the
    positioning of you know,

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    how is the actress or the models hands.

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    Where are they, are they across her chest,

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    are they behind her.

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    And you can then get that
    and do it on your own

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    as just your jump start
    to learning how to do it,

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    and it’s cool right.

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    So if you want something
    that’s really super cool,

    00:05:02:02 00:05:05:19
    I want you to go over to
    AuthenticSuperstar.com,

    00:05:05:19 00:05:08:16
    join me in my five day challenge,
    and I will see you there.

    00:05:08:16 00:05:10:11
    I will teach everything
    you need to get going

    00:05:10:11 00:05:12:15
    in five days, just a few minutes a day,

    00:05:12:15 00:05:14:00
    it’s like five minutes a day.

    00:05:14:00 00:05:18:02
    And I promise you, you will
    become an authentic superstar.

    00:05:18:02 00:05:20:04
    [mwah] See you guys soon, bye-bye.

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