Burberry Prorsum Fashion Show Fall 2010 London Fashion Week

As the rain came down outside for London Fashion Week and a soundtrack of stormy weather blasted inside, the mood was set for British heritage brand, Burberry Prorsum’s Fall 2010 show. But, despite the weather, the message certainly not one of gloom and the reference was purely to emphasize the delights of wrapping up in spectacular outerwear…

>> Burberry Prorsum Fall 2010 Fashion Show Photos

For the second consecutive season Burberry Prorsum showed the hotly-anticipated Fall 2010 collection to an audience of A-listers including Carey Mulligan, Kristen Stewart, Mary-Kate Olson, Kate Hudson, Claire Danes and Olivia Palermo.

Burberry Prorsum Creative Director, Christopher Bailey, exhibited an extensive collection that was masculine, yet feminine, structured, yet soft. In a word it was spectacular.

Aptly named ‘The Burberry Cadet Girls’ the collection was inspired by old photographs of aviator jackets that Bailey stumbled upon in the Burberry archive, which grounded this collection in the brand’s 154-year heritage and history.

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After the superb trench coats of last season, you would be forgiven for questioning how Bailey could possibly out-do the designs in Burberry Prorsum’s Spring collection. But step up to the challenge, he did!

In a palette of indigo, bark, ochre, magenta and military green, this latest collection from the talented Yorkshireman is a celebration of outerwear. Still focusing on coats, but this time with a greater variety of styles, shapes and fabrics to choose from, the collection includes; flying jackets, funnel neck pea coats, zip waist tailored jackets, luxe trench coats and structured military coats.

Aviator styles came in many guises – some were cropped and heavily lined with shearling, others were double collared and featured leather straps and buckles, but there was one resounding message throughout: the flying jacket is the new style to be seen in, and it’s just as versatile as the trench.

Delicate lace skirts and draped, ruched dresses in lace, satin and velvet softened heavy jackets. Standout footwear included tight, thigh-skimming, stiletto boots in snakeskin, and shearling-lined ankle and knee length boots with multiple strap-detail.

Live online streaming, and simultaneous 3D broadcasting to audiences in New York, Tokyo, Dubai, Los Angeles and Paris, enabled the whole world to witness fashion as it happened – watching in awe as supermodels strode down the runway in sensational creations by Burberry Prorsum.

However, the fun did not stop there… Moments after the show came to a close Burberry girls everywhere were able to order the items they’d just seen paraded down the runway online at the Burberry website.

Single-handedly instigating a digital fashion revolution with live streamings of Burberry Prorsum shows across the globe, the talented Mr Bailey, AKA the wonder boy of British fashion, just keeps getting better. — Kirsty in London

_{Photos this page only, Burberry brand.}