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– Hey, hey, hey.

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I got something to share with you.

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So, you got a business
and you got a brand.

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How are you showing up?

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Do you have what you
need to look the part?

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What do you do?

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I got a few tips for you.

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So whether you’re doing your photos

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or you’re doing videos or livestreams,

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you always kinda wanna
look a little bit like

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who you really are as a human being

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because if someone dialed you up

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and you hired a stylist and I know,

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I never styled real people for shoots.

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I style big brands,
celebrities, magazines.

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It’s a whole other level
but I know what it is

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about jujjing it up.

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Those people, they’re paid to be models.

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They’re paid to be celebrities.

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They’re paid to be this malleable creature

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to do whatever they’re doing.

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They’re not real.

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They’re kind of just the hanger

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if you wanna think of it that way.

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But you, you’re real.

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You’re a real person.

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No one’s buying this fake on image of you.

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They’re buying you.

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They’re buying you to know who you are,

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how you show up, what you represent,

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how relative you are,
how relatable you are,

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how authentic you are.

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So you can’t hire that stuff out

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because then it’s not true to you.

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If you wanna hire it out,

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you need to know that the person

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who you’re taking the expertise from

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is not making you like a
coliform dress up Barbie doll

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of who they think you should be.

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But they’re actually
getting into know you.

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So for instance let’s talk about style

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because I’ve been in style a long time

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but I’ve also been in
marketing and business

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just as long.

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So when it comes to me,

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I’m kind of a New Yorker, right?

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So when I’m relating to you,

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I’m coming out myself.

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One time club girl, downtown kinda girl,

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been in business a long time,

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love my New York stuff.

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So maybe today I’m deciding to wear

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a little bit of kind of my
rock and roll leopard for you.

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But I’m also wearing a
top I wear all the time

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which I kind of love.

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You’ve maybe even seen
it in some other videos.

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But you’ll also realize

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I got a house in Wyoming.

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So sometimes I go to Jackson Hole

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and I’m like a cowgirl.

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Even though I can’t really ride a horse

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but I’m a cowgirl.

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So you think I have a whole
different wardrobe out there?

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Not necessarily.

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It’s how I put things together.

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Maybe there I’m wearing my cowboy boots

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with my plaid shirt but
come to think of it,

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I kinda wear them in New York too.

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So what I’m saying is when
you’re in your business,

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when you’re your brand and
you really know who you are

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wherever you are it’s about you.

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My brand colors are always the same.

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They’re not just on my website.

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They’re the same colors in my house.

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They’re the same colors in my wardrobe.

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They’re the same colors in my office.

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There’s a reason. I like those colors.

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They’re me.

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So when you learn how to go deep

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and get authentic with yourself,

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you will see a flow that
no matter where you are,

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no matter what you do,

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from the fonts you choose
to the clothes you wear

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to the scenery behind you,

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it’s all gonna go together
and be relatable to you.

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And when you’re doing your own photos,

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you need to make sure that
in that one tenth of a second

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online people see you and understand you

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and they could look at me and go,

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“Oh, that’s Sharon. It looks like Sharon.”

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So I want them to be able to look at you

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in a photo, in a snap and say,

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“That’s you.”

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It’s really simple.

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You just need to learn how.

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I’ll show you.

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Just keep following me along.

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