Sharon Haver - FocusOnStyle.com mom chic posts

[True Confession] What’s in a brand name?

Perception...In all honesty I was thinking about changing my instagram handle from @focusonstyle to my name, Sharon Haver.I started to feel like after 2O years online and having a syndicated newspaper column that went out to 400 papers with that name before it, it was time for change.Not necessarily just for me…But because the word “style” seems to REPEL a certain audience and ATTRACT another. (Don’t even get me started about what some people think about real stylists.)Yet STYLE is your FINGERPRINT in everything you do and how you are perceived.It’s not just fashion, beauty, home, brand, business, but style is your vibe… your individuality… your essence.WHAT DOES STYLE MEAN TO YOU?Granted I’m using my MARKETING brain more openly but

When they’re NOT your raving fan…Went to a concert last night and it got me thinking what happens when you’re in front of your wrong audience.The rest of the audience, just me. I was miserable but not the other 18,000ish people there.That’s because they were raving fans and I’d rather escape to record this video for you.What’s key to client attraction is that everyone doesn’t have to like you- that’s how you draw a line in the sand to who your best audience is and who they are not.It’s a good thing.Watch the video and let me know what your favorite music is in the comment.If you need help in authentically attracting your most aligned audience, I can probably help

Are you a shoe lover too? Stay with me and you'll see how old boots are a lot like your business.Did you ever have a favorite pair that you loved so much but you knew it was time to put rest?Check out my bad mamajama high heel western boots that I rocked while pushing my son's stroller- about 19 OMG years ago.In Europe, the style is peeking its way back on trend so I decided to dig them out of the closet and rock them a different way today.Style is cyclical.Pretty much: something becomes "the" thing, it gets overdone so it fades away until, in due time, comes back in a similar tweaked way that appears fresh to your eyes.Same

We get so worried when we get whackos and haters online.But the truth is, if you’re not getting some cross dialogue once in a while, you are probably not putting your message out there in the most efficient way.Watch this video to learn why haters are a good thing and what you should do when they’re not: View this post on Instagram A post shared by Sharon Haver▪️Modern Business (@focusonstyle) What about when people sound off?When someone doesn’t like what you say it’s because you struck a nerve with them. That’s a good thing.It means you are speaking to your niche.There is nothing wrong with a healthy debate that ends up in agreeing to disagree. However, when it gets nasty, belligerent,

Julianne Moore at LAX wearing Hat Attack’s Julia floppy fedora.

This week’s summer spotlight is How to Wear It Week. Let's look at this favorite post about wearing a summer hat with élan. I'll Have What She's Having: A cute summer hat that's classic and chic with easy, non affected summer style Hipster hats are really ironic. Afterall, the hipster style point of view for wearing a hat is to kinda look like an independent thinking progressive, anti-establishment cool dude. Yet, if everyone is running around wearing the same dang fedora, doesn't that morph into looking like an über establishment conformist? Humm. >> MORE: Hats But, a nifty summer straw can be rather chic. Not to mention add a bit of protective shade. Just look at Julianne Moore wearing Hat Attack’s Julia floppy

PERSONALITY BRAND KICKSTART: Become An Authentic Superstar...

How Branding Is Like Your Favorite Old Boots [Video]

What’s Good About Haters… [Video]

How to Wear It Week! Everyday Mom Chic: Julianne Moore gets how to wear a cute summer hat and not look like a run of the mill hipster

Female Entrepreneurs: Helping You & Your Business Get Out There!