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Hello, hello, hello from
my cross country track.

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Can you see the mountains behind it?

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Maybe I should stand this way.

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I was gonna, you know [mumbles]
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it seem to have been a lot
of moose out last night,

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you see all the tracks?

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See all the tracks?

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Those are critter tracks,
probably moose tracks.

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So, anyway, I’ve just been out for a run.

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I don’t even know if this
is the smartest thing to do

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right now because I’m so
cold I can barely talk,

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I probably have snot
dripping out of my nose,

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but if I do, excuse me
and if I don’t well,

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maybe it makes sense for today’s topic

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and that is bad assery.

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Now it’s not a word that is
my favorite words these days,

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I kind of think it’s kind
of overused like diva

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is another word that drives
me up the wall these days

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and badass ’cause I kind of
am old school in that stuff

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and to me a diva was either
a royal pain in the butt

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or a fabulous drag queen.

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So, either one way or the other,

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but today diva kind of
means something else.

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And to me badass meant
like one of my punk friends

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or someone who was like
in a motorcycle gang

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but right now we have
our own different badass

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and it kind of just means
more about taking chances.

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So, since I’m wearing
my skull scarf today,

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I thought it would be a good
idea to talk about badassery

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and how it relates to you in showing up

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and standing out in your business.

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If you want some more tips
about how to stand out

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in today’s very crowded market

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where you know your
expertise is not enough,

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I encourage you to go over
to authenticsuperstar.com

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and join me over there, you’ll
see and you can learn more

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at Authentic Superstar
and won’t cost you a dime

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but will get you loads ahead.

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But anyway, back to what
badassery means in your business

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what I’m gonna do now
is, I got my ski poles,

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I’m going to try to
hold this on my ski pole

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so my arm doesn’t hurt as much,

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to try to get you a Teton behind me, here.

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Now, I’m going to be in
the most twisted position

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but I got you some good
mountain view, right.

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So, anyway what does badass
mean to you in your business,

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in your own terms, not
necessarily like I said before

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like the old punk, motorcycle
gang, kind of badass

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but just go on out and taking chances

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because you know right
now in today’s market

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you gotta be authentic, you gotta be real,

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you gotta be consistent
and on brand and on point

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in your message to create
that magnetic kind of bond

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with your audience and
the more you step back

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in something that’s very
staged or very phony

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or very dated, you’re losing
out on just another connection.

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So, it’s kind of like you’re
sticking to what worked for you

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maybe two years ago or five years ago

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and you’re trying to
use it in today’s market

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is not gonna work and the
more you hold back on it,

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the more you stick to it and
the more you never give up

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on it is the further further
back you’re gonna get.

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So, you gotta learn to be
a little bit of a badass

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or a risk taker or just
someone who’s ready

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to go out there and confidently show up

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as your business, as your
brand in whatever you do.

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Particularly, particularly with
your visual image right now.

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An authentic visual story telling is just,

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it’s paramount, it’s
imperative to really have

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a brand that speaks out.

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So, all that other marketing
stuff is fantastic,

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it’s just great, I’m not giving up on it.

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And my degree’s actually in marketing

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and I’ve been in this world
for a long, long time,

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but taking it to the next level

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and really adding authenticity
to it in what is now,

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I was a writer, I had a syndicated column

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that went out to 400 papers.

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I still write posts and focus on style

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and what happens is my
writing, as much as I love it,

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is actually taking a second
seat to what people see first

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and that is in the one tenth of a second

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that people judge you
online when they see you.

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So, soon as they see a photo of you,

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they’re gonna decide if
they’re gonna ready the copy.

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Right, so you want to make
sure that your photos,

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that your videos are all on brand,

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on top of what you’re
trying to do, relevant,

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and that you’re ready to go out there

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in your most authentic
way and you’re not stuck

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and you’re not confident
and looking unassured

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and asking all these questions,
can I do this, can I do…

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You’re just, whatever you’re
saying, you’re standing tall,

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you’re standing proud
and you’re being your own

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personal kind of badass.

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So, anyway I hope this helps
and I’m going to go back in,

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I gotta ski back, we’re
meeting my family in a bit

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and then we’re meeting some friends

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and we’re going to one
of our favorite spots

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on the top of the mountain.

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So, I’ll try to come
in from there if I can.

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If there’s still light
out I will definitely

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come in from there.

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So, anyway, I encourage you to go over

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to authenticsuperstar.com,
join me over there,

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please right now, everything
you need authenticsuperstar.com

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and also to turn on your notifications

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if you find this interesting

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so you know the next time
I’m gonna go on live, right?

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And if you find this interesting,

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share it with a friend too.

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So, I hope you enjoy this as
much as I enjoy making them

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for you, taking your on my little journey,

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isn’t that pretty?

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It’s the back end of the
Grand Teton Mountains.

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So, anyway, hope that helps you guys.

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See you soon, let me see if
I can end with the mountain.

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Okay, take care, bye bye.

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