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  • Is Perfectionism Killing Your Brand [Video]

    Copy of Being Too Perfect Is Brand Death, Here's Why....

    Is Perfectionism Killing Your Brand?

    I bet you care about how you come across, right?

    We all do. We all should.

    But you don’t want to get so sanitized that you blend in.

    I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with.

    And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻‍♀️

    Not for not looking for her, but I couldn’t find her because she looked like so many other people in that particular niche.

    That’s like brand death!

    Now this “perfectionist” image is not coming from a bad place.

    It’s that they’re trying to be perfect on camera. 📸

    View this post on Instagram

    A post shared by Sharon Haver -FocusOnStyle.com (@focusonstyle) on

    They’re trying to really come in in a way where they want to look their best at all times.

    They want to come across in a way that you will aspire to because they see other people, a lot of them are coaches in their niche, looking exactly, exactly the same way. 💄

    And what happens is it filters you out.

    It filters you out to the point that no one sees you. 🙈

    No one recognizes you, and you completely, completely, 100% lose your uniqueness.

    And that’s a shame, because we’re all unique, wonderful individuals, right?

    Watch the video for how to avoid being a perfectionist and really relate and pop with your ideal audience.

    🔥Hop over to AuthenticSuperstar.com where in 5-days you’ll realize how to make your individuality to be your best asset to attract your best and most profitable audience.

    AuthenticSuperstar.com is free now. I waived that $497 price because it is THAT important.

    Video Transcription

    click to read full transcription

    [00:00:00.00]
    Hello, hello, hello,
    hello, hello from my den

    [00:00:03.03]
    and my slippery pillows.

    [00:00:05.06]
    I wanted to come in today

    [00:00:07.04]
    and talk to you about perfectionism.

    [00:00:10.09]
    And before I do that,
    I’m just letting you know

    [00:00:13.09]
    that this video, it’s just all about

    [00:00:16.06]
    not being a perfectionist.

    [00:00:18.05]
    I actually, I very
    rarely shoot from my den.

    [00:00:22.07]
    And the light was beautiful before,

    [00:00:24.07]
    but by the time I got
    myself together, I lost it.

    [00:00:28.05]
    So I was going to just do
    a light check right now,

    [00:00:31.05]
    and then I said, “Why not, let’s go live.”

    [00:00:35.01]
    So you can see the light’s a little off

    [00:00:36.06]
    but, you know, it’s cool, right?

    [00:00:38.07]
    Because that’s the topic
    about what we’re talking about

    [00:00:41.06]
    and it is perfectionism.

    [00:00:43.06]
    It is to think, we’re
    going to just angle that

    [00:00:46.03]
    just a little bit.

    [00:00:47.04]
    We’re going to go out there

    [00:00:48.08]
    and we’re going to think that sometimes,

    [00:00:51.00]
    sometimes, sometimes,

    [00:00:52.07]
    that we need to do our hair,

    [00:00:55.01]
    that we need to style our outfits,

    [00:00:58.00]
    that we need to have the right light,

    [00:01:00.04]
    the right setup, the right everything.

    [00:01:05.03]
    And we can’t go live, and I’ve told,

    [00:01:07.05]
    I warned you about my slippery pillows.

    [00:01:09.01]
    That we can’t go live,
    we can’t take photos,

    [00:01:12.04]
    we can’t do anything
    until we look just so.

    [00:01:16.08]
    And for many people, looking just so

    [00:01:20.06]
    is looking like everyone else out there.

    [00:01:23.02]
    And I’ll tell you what
    brought this on today,

    [00:01:25.00]
    besides my little, you
    know, light check here,

    [00:01:27.04]
    is that I was looking for someone

    [00:01:29.09]
    who told me to look for
    her post on Instagram,

    [00:01:32.04]
    it’s someone that we’re
    going to be working with.

    [00:01:35.00]
    And in full transparency, as I
    was scrolling down Instagram,

    [00:01:41.04]
    I couldn’t find her.

    [00:01:43.01]
    Not for not looking for
    her, but I couldn’t find her

    [00:01:46.05]
    because she looked like
    so many other people

    [00:01:49.06]
    in that particular niche.

    [00:01:52.06]
    And they develop kind
    of a overly styled way

    [00:01:58.07]
    of long, perfect hair that was done,

    [00:02:02.01]
    very thick makeup to
    accentuate the contouring,

    [00:02:05.09]
    and don’t get me wrong, I’ve
    got a little contouring there,

    [00:02:07.08]
    I even have a little
    bit of highlighter here,

    [00:02:09.07]
    and since I’m still trying to recuperate

    [00:02:11.05]
    from the lack of sleep,
    I’ve got extra concealer on

    [00:02:13.06]
    which, if this was a real video,

    [00:02:16.03]
    I would put a white paper in front of me

    [00:02:18.04]
    as a bounce board and fix the light,

    [00:02:20.02]
    but I was just doing this real.

    [00:02:22.01]
    So what happens is a lot of these women,

    [00:02:23.07]
    they are so into this
    very, very, very heavy

    [00:02:27.09]
    beauty queen makeup, or bridal hair.

    [00:02:33.03]
    This very overdone look.

    [00:02:36.01]
    And then when you meet them in real life,

    [00:02:38.06]
    they don’t look like
    anything like that at all.

    [00:02:41.02]
    So they go from being no makeup,

    [00:02:43.07]
    kind of gym girl, which is cool,

    [00:02:46.04]
    to this very faux heavy thick,

    [00:02:49.06]
    like you look like you can put your finger

    [00:02:51.04]
    through their foundation and rip it off,

    [00:02:53.06]
    person on camera.

    [00:02:55.02]
    And what happens is when
    you wear that much makeup,

    [00:02:59.09]
    and when you use that
    many hair extensions,

    [00:03:02.06]
    and you use that much
    of your curling iron,

    [00:03:05.08]
    you end up all looking
    like a bunch of clones,

    [00:03:09.08]
    like a bunch of ducks in a row,

    [00:03:11.05]
    and it’s impossible to
    distinguish one person

    [00:03:15.03]
    from the other.

    [00:03:16.03]
    But that said, it’s not to
    blame them for lack of trying.

    [00:03:21.07]
    It’s that they’re trying
    to be perfect on camera.

    [00:03:25.04]
    They’re trying to really come in in a way

    [00:03:28.04]
    where they want to look
    their best at all times.

    [00:03:33.03]
    They want to come across in
    a way that you will aspire to

    [00:03:37.04]
    because they see other people,

    [00:03:39.05]
    a lot of them are coaches in their niche,

    [00:03:41.09]
    looking exactly, exactly the same way.

    [00:03:45.02]
    And what happens is it filters you out.

    [00:03:47.09]
    It filters you out to the
    point that no one sees you.

    [00:03:50.08]
    No one recognizes you, and
    you completely, completely,

    [00:03:54.09]
    100% lose your uniqueness.

    [00:03:58.03]
    And that’s a shame, because we’re all

    [00:04:00.09]
    unique, wonderful individuals, right?

    [00:04:04.06]
    You can tell each one from the next.

    [00:04:06.05]
    But when you don’t know someone,
    a lot of business owners,

    [00:04:09.08]
    a lot of female entrepreneurs,
    boss ladies out there,

    [00:04:12.07]
    who feel this need to all look the same.

    [00:04:16.07]
    So what happens is you
    don’t see their nuances.

    [00:04:19.07]
    You don’t see their spark.

    [00:04:21.01]
    You don’t see what comes out
    until you get really close

    [00:04:24.06]
    and then you get to know
    them and you’re like,

    [00:04:26.03]
    “Oh, yeah, you’re this
    one, you’re that one.”

    [00:04:28.07]
    So what I’m asking you to do right now

    [00:04:30.09]
    is just to just sort of
    stop being a perfectionist.

    [00:04:33.06]
    Let it go. Just be you.

    [00:04:35.05]
    You know, you don’t have to compete

    [00:04:37.07]
    with everyone else out there.

    [00:04:39.01]
    You don’t have to show up each time

    [00:04:41.07]
    looking perfect and special.

    [00:04:44.05]
    You don’t need to buy
    a whole new wardrobe.

    [00:04:46.07]
    As a matter of fact, this white shirt,

    [00:04:48.03]
    I found it in my closet.

    [00:04:50.03]
    My weight shifts up and down,
    this was from a down size.

    [00:04:53.05]
    It’s old, you can tell
    from the big sleeves.

    [00:04:55.03]
    But I kind of like it.

    [00:04:57.03]
    I kind of like this tucked in
    look with the gold buttons.

    [00:04:59.08]
    When I bought it in its time,

    [00:05:01.09]
    which, it’s at least 10
    years old, maybe more.

    [00:05:05.06]
    Maybe more than 10, I don’t know.

    [00:05:07.01]
    It was from The Row, which is,
    you know, The Olsen Sisters,

    [00:05:10.05]
    but it’s their very pricey line.

    [00:05:12.04]
    I believe it was at a sample
    sale. It was not cheap.

    [00:05:15.01]
    And one of the reasons why I’m like,

    [00:05:17.01]
    “Well, I’ll do it this way,”

    [00:05:18.00]
    is because when I would go like that,

    [00:05:19.03]
    these little buttons would
    pop open and go, “Hello!”

    [00:05:22.01]
    But it’s not doing it now
    so maybe my boobs changed,

    [00:05:25.03]
    I don’t know.

    [00:05:26.01]
    But the point is, it’s ancient, right?

    [00:05:28.04]
    And I’m like, “I never wear white shirts,”

    [00:05:30.01]
    and I found it a little while ago

    [00:05:31.05]
    and I sent it to the
    cleaner, and I’m like,

    [00:05:32.04]
    “Why not?” It’s not like me, but it is me.

    [00:05:35.02]
    And that’s what I want
    to encourage you to do.

    [00:05:36.06]
    It’s like, do things that are different.

    [00:05:38.09]
    Don’t think you need new
    clothes or old clothes.

    [00:05:41.01]
    I mean I find old Zara pieces in my closet

    [00:05:43.06]
    that I haven’t worn in years.

    [00:05:45.00]
    Style them up a different
    way. Do different things.

    [00:05:47.09]
    Make something old new again.

    [00:05:49.07]
    If you have jewelry, I mean,
    I have a tendency to find

    [00:05:52.02]
    a bracelet, or a necklace, or a ring,

    [00:05:54.09]
    or a couple of pieces of
    jewelry that I glum on to

    [00:05:57.09]
    and I wear it all the time.

    [00:06:00.01]
    So the point is is like you

    [00:06:01.03]
    don’t have to keep buying new stuff.

    [00:06:03.02]
    You don’t have to keep
    doing everything that’s new.

    [00:06:06.04]
    What you have to do is be
    comfortable in your skin

    [00:06:10.05]
    to show up and be the best at being you,

    [00:06:13.00]
    because that’s what people are
    going to respond to, right?

    [00:06:16.07]
    So if you want to learn
    more about how to showing up

    [00:06:21.06]
    on brand by positioning
    yourself for success

    [00:06:24.01]
    in a way that you are completely real,

    [00:06:26.02]
    because human beings relate
    to other real human beings,

    [00:06:28.09]
    that you know all the pro
    secrets of showing up,

    [00:06:31.08]
    but you use them in a way
    that makes you relatable

    [00:06:35.02]
    in the niche you’re in, relatable
    to the platform you’re on.

    [00:06:38.06]
    I went over this in a
    video I did yesterday

    [00:06:41.06]
    about looking congruent and
    consistent to the platform

    [00:06:47.01]
    and being native to it.

    [00:06:48.05]
    So let’s say if it’s Facebook,
    you want to look real.

    [00:06:51.01]
    If I was talking to you
    and you were my friend

    [00:06:53.01]
    and I was FaceTiming you,

    [00:06:54.03]
    I’d be cool sliding my
    pillows around, all right?

    [00:06:57.01]
    I’d be cool sitting on the couch.

    [00:06:58.09]
    I’d be cool being, can
    I show you, barefoot.

    [00:07:02.00]
    Whatever it is. I’d be
    normal and I’d be cool.

    [00:07:05.02]
    I would be cool holding my glasses

    [00:07:06.08]
    in case I need to pick something up.

    [00:07:08.03]
    So it’s the same thing when
    you’re on a social platform

    [00:07:12.06]
    you need to look like you’re
    talking to your friends,

    [00:07:15.04]
    because you’re my friends, right?

    [00:07:17.03]
    You are my people who have friended me.

    [00:07:19.08]
    You’re the people who want
    to learn more from me.

    [00:07:21.08]
    You’re the people I want
    to learn more from as well.

    [00:07:24.02]
    And I’m sharing my
    expertise, I’m giving value,

    [00:07:27.07]
    but the platform is making
    it much more low key

    [00:07:31.09]
    than being perfect all the
    time, and scripted all the time,

    [00:07:37.01]
    and staged all the time,

    [00:07:39.04]
    that looks like you’re always,
    obviously, selling, right?

    [00:07:44.04]
    So, guys, I want you to go
    over to AuthenticSuperstar.com

    [00:07:48.06]
    because I really think I
    can help you out with that.

    [00:07:50.05]
    It’s a five day challenge, $497,

    [00:07:53.09]
    but I have it for free right now for you

    [00:07:57.01]
    because I think it’s critical.

    [00:07:58.07]
    It is so important for
    you to come in and show up

    [00:08:02.05]
    to be the best at being you,
    and relate to your customers

    [00:08:05.05]
    so you can grow your
    tribe, scale your business,

    [00:08:08.07]
    and really, really, really elevate

    [00:08:11.04]
    the know, like, and trust
    factor by being real.

    [00:08:15.01]
    Plus, it’s easy.

    [00:08:16.07]
    Far easier than what you’ve led to believe

    [00:08:18.05]
    with other big branding shoots out there,

    [00:08:20.03]
    and staged corporate photos.

    [00:08:22.08]
    Much more relatable, and
    it’s what’s happening now.

    [00:08:26.01]
    It’s where the shift is happening,
    it’s the trend right now,

    [00:08:29.01]
    and it’s being real, and real,

    [00:08:30.07]
    and congruent to the
    platform that you are on.

    [00:08:34.03]
    So, AuthenticSuperstar.com.

    [00:08:36.06]
    That’s where I will see you,

    [00:08:38.05]
    and I want to hear in the comments below

    [00:08:41.03]
    what you think about perfectionism,

    [00:08:42.09]
    what you think about standing out,

    [00:08:44.04]
    what you think about being
    real in your marketplace,

    [00:08:47.09]
    and what you do or what you need help in.

    [00:08:49.08]
    Put it in the comments below,
    I will check all of them.

    [00:08:52.05]
    And if you’re not sure, just
    give me a like or a thumbs up,

    [00:08:55.08]
    or drop a heart, or a devil’s
    head, I don’t care, whatever,

    [00:08:59.00]
    so I know that you were actually there

    [00:09:00.05]
    breathing and watching.

    [00:09:02.00]
    Okay, guys?

    [00:09:02.08]
    So I will see you soon at
    AuthenticSuperstar.com.

    [00:09:05.08]
    [kissing]
    [00:09:06.09]
    And if you’re new to me,
    guys, I’m Sharon Haver,

    [00:09:09.01]
    and I help other talented,
    smart, and savvy entrepreneurs

    [00:09:11.05]
    stand out in a crowded market
    when expertise is not enough.

    [00:09:16.00]
    I founded FocusonStyle.com in 1999,

    [00:09:19.09]
    I’ve been around this block a few times.

    [00:09:22.04]
    My background, my degree’s in Marketing,

    [00:09:24.01]
    I was a stylist for 15 years,

    [00:09:26.00]
    a syndicated fashion columnist,

    [00:09:27.05]
    I got it from behind the
    scenes, behind the camera,

    [00:09:30.04]
    to in front of the camera,
    to marketing, to branding,

    [00:09:32.05]
    to style, it all comes together.

    [00:09:35.07]
    It all comes together being natural,

    [00:09:37.09]
    comfortable on camera so you
    can attract your best audience.

    [00:09:41.07]
    And by the way, we’ve
    done some research here,

    [00:09:43.09]
    and what converts the
    best for us are photos.

    [00:09:48.01]
    Photos, baby.

    [00:09:49.06]
    These things, that get to know

    [00:09:50.09]
    the know, like, and trust factor,

    [00:09:52.04]
    but it’s the photos that are
    bringing the business in.

    [00:09:55.01]
    So I’m going to help you
    get great photos, too.

    [00:09:58.01]

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