Is Perfectionism Killing Your Brand?
I bet you care about how you come across, right?
We all do. We all should.
But you don’t want to get so sanitized that you blend in.
I was looking for someone who told me to look for her post on Instagram, it’s someone that we’re going to be working with.
And in full transparency, as I was scrolling down Instagram, I couldn’t find her. 🤷🏻♀️
Not for not looking for her, but I couldn’t find her because she looked like so many other people in that particular niche.
That’s like brand death!
Now this “perfectionist” image is not coming from a bad place.
It’s that they’re trying to be perfect on camera. 📸
View this post on Instagram
They’re trying to really come in in a way where they want to look their best at all times.
They want to come across in a way that you will aspire to because they see other people, a lot of them are coaches in their niche, looking exactly, exactly the same way. 💄
And what happens is it filters you out.
It filters you out to the point that no one sees you. 🙈
No one recognizes you, and you completely, completely, 100% lose your uniqueness.
And that’s a shame, because we’re all unique, wonderful individuals, right?
Watch the video for how to avoid being a perfectionist and really relate and pop with your ideal audience.
🔥Hop over to AuthenticSuperstar.com where in 5-days you’ll realize how to make your individuality to be your best asset to attract your best and most profitable audience.
AuthenticSuperstar.com is free now. I waived that $497 price because it is THAT important.
Video Transcription
[00:00:00.00]
Hello, hello, hello,
hello, hello from my den
[00:00:03.03]
and my slippery pillows.
[00:00:05.06]
I wanted to come in today
[00:00:07.04]
and talk to you about perfectionism.
[00:00:10.09]
And before I do that,
I’m just letting you know
[00:00:13.09]
that this video, it’s just all about
[00:00:16.06]
not being a perfectionist.
[00:00:18.05]
I actually, I very
rarely shoot from my den.
[00:00:22.07]
And the light was beautiful before,
[00:00:24.07]
but by the time I got
myself together, I lost it.
[00:00:28.05]
So I was going to just do
a light check right now,
[00:00:31.05]
and then I said, “Why not, let’s go live.”
[00:00:35.01]
So you can see the light’s a little off
[00:00:36.06]
but, you know, it’s cool, right?
[00:00:38.07]
Because that’s the topic
about what we’re talking about
[00:00:41.06]
and it is perfectionism.
[00:00:43.06]
It is to think, we’re
going to just angle that
[00:00:46.03]
just a little bit.
[00:00:47.04]
We’re going to go out there
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and we’re going to think that sometimes,
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sometimes, sometimes,
[00:00:52.07]
that we need to do our hair,
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that we need to style our outfits,
[00:00:58.00]
that we need to have the right light,
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the right setup, the right everything.
[00:01:05.03]
And we can’t go live, and I’ve told,
[00:01:07.05]
I warned you about my slippery pillows.
[00:01:09.01]
That we can’t go live,
we can’t take photos,
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we can’t do anything
until we look just so.
[00:01:16.08]
And for many people, looking just so
[00:01:20.06]
is looking like everyone else out there.
[00:01:23.02]
And I’ll tell you what
brought this on today,
[00:01:25.00]
besides my little, you
know, light check here,
[00:01:27.04]
is that I was looking for someone
[00:01:29.09]
who told me to look for
her post on Instagram,
[00:01:32.04]
it’s someone that we’re
going to be working with.
[00:01:35.00]
And in full transparency, as I
was scrolling down Instagram,
[00:01:41.04]
I couldn’t find her.
[00:01:43.01]
Not for not looking for
her, but I couldn’t find her
[00:01:46.05]
because she looked like
so many other people
[00:01:49.06]
in that particular niche.
[00:01:52.06]
And they develop kind
of a overly styled way
[00:01:58.07]
of long, perfect hair that was done,
[00:02:02.01]
very thick makeup to
accentuate the contouring,
[00:02:05.09]
and don’t get me wrong, I’ve
got a little contouring there,
[00:02:07.08]
I even have a little
bit of highlighter here,
[00:02:09.07]
and since I’m still trying to recuperate
[00:02:11.05]
from the lack of sleep,
I’ve got extra concealer on
[00:02:13.06]
which, if this was a real video,
[00:02:16.03]
I would put a white paper in front of me
[00:02:18.04]
as a bounce board and fix the light,
[00:02:20.02]
but I was just doing this real.
[00:02:22.01]
So what happens is a lot of these women,
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they are so into this
very, very, very heavy
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beauty queen makeup, or bridal hair.
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This very overdone look.
[00:02:36.01]
And then when you meet them in real life,
[00:02:38.06]
they don’t look like
anything like that at all.
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So they go from being no makeup,
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kind of gym girl, which is cool,
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to this very faux heavy thick,
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like you look like you can put your finger
[00:02:51.04]
through their foundation and rip it off,
[00:02:53.06]
person on camera.
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And what happens is when
you wear that much makeup,
[00:02:59.09]
and when you use that
many hair extensions,
[00:03:02.06]
and you use that much
of your curling iron,
[00:03:05.08]
you end up all looking
like a bunch of clones,
[00:03:09.08]
like a bunch of ducks in a row,
[00:03:11.05]
and it’s impossible to
distinguish one person
[00:03:15.03]
from the other.
[00:03:16.03]
But that said, it’s not to
blame them for lack of trying.
[00:03:21.07]
It’s that they’re trying
to be perfect on camera.
[00:03:25.04]
They’re trying to really come in in a way
[00:03:28.04]
where they want to look
their best at all times.
[00:03:33.03]
They want to come across in
a way that you will aspire to
[00:03:37.04]
because they see other people,
[00:03:39.05]
a lot of them are coaches in their niche,
[00:03:41.09]
looking exactly, exactly the same way.
[00:03:45.02]
And what happens is it filters you out.
[00:03:47.09]
It filters you out to the
point that no one sees you.
[00:03:50.08]
No one recognizes you, and
you completely, completely,
[00:03:54.09]
100% lose your uniqueness.
[00:03:58.03]
And that’s a shame, because we’re all
[00:04:00.09]
unique, wonderful individuals, right?
[00:04:04.06]
You can tell each one from the next.
[00:04:06.05]
But when you don’t know someone,
a lot of business owners,
[00:04:09.08]
a lot of female entrepreneurs,
boss ladies out there,
[00:04:12.07]
who feel this need to all look the same.
[00:04:16.07]
So what happens is you
don’t see their nuances.
[00:04:19.07]
You don’t see their spark.
[00:04:21.01]
You don’t see what comes out
until you get really close
[00:04:24.06]
and then you get to know
them and you’re like,
[00:04:26.03]
“Oh, yeah, you’re this
one, you’re that one.”
[00:04:28.07]
So what I’m asking you to do right now
[00:04:30.09]
is just to just sort of
stop being a perfectionist.
[00:04:33.06]
Let it go. Just be you.
[00:04:35.05]
You know, you don’t have to compete
[00:04:37.07]
with everyone else out there.
[00:04:39.01]
You don’t have to show up each time
[00:04:41.07]
looking perfect and special.
[00:04:44.05]
You don’t need to buy
a whole new wardrobe.
[00:04:46.07]
As a matter of fact, this white shirt,
[00:04:48.03]
I found it in my closet.
[00:04:50.03]
My weight shifts up and down,
this was from a down size.
[00:04:53.05]
It’s old, you can tell
from the big sleeves.
[00:04:55.03]
But I kind of like it.
[00:04:57.03]
I kind of like this tucked in
look with the gold buttons.
[00:04:59.08]
When I bought it in its time,
[00:05:01.09]
which, it’s at least 10
years old, maybe more.
[00:05:05.06]
Maybe more than 10, I don’t know.
[00:05:07.01]
It was from The Row, which is,
you know, The Olsen Sisters,
[00:05:10.05]
but it’s their very pricey line.
[00:05:12.04]
I believe it was at a sample
sale. It was not cheap.
[00:05:15.01]
And one of the reasons why I’m like,
[00:05:17.01]
“Well, I’ll do it this way,”
[00:05:18.00]
is because when I would go like that,
[00:05:19.03]
these little buttons would
pop open and go, “Hello!”
[00:05:22.01]
But it’s not doing it now
so maybe my boobs changed,
[00:05:25.03]
I don’t know.
[00:05:26.01]
But the point is, it’s ancient, right?
[00:05:28.04]
And I’m like, “I never wear white shirts,”
[00:05:30.01]
and I found it a little while ago
[00:05:31.05]
and I sent it to the
cleaner, and I’m like,
[00:05:32.04]
“Why not?” It’s not like me, but it is me.
[00:05:35.02]
And that’s what I want
to encourage you to do.
[00:05:36.06]
It’s like, do things that are different.
[00:05:38.09]
Don’t think you need new
clothes or old clothes.
[00:05:41.01]
I mean I find old Zara pieces in my closet
[00:05:43.06]
that I haven’t worn in years.
[00:05:45.00]
Style them up a different
way. Do different things.
[00:05:47.09]
Make something old new again.
[00:05:49.07]
If you have jewelry, I mean,
I have a tendency to find
[00:05:52.02]
a bracelet, or a necklace, or a ring,
[00:05:54.09]
or a couple of pieces of
jewelry that I glum on to
[00:05:57.09]
and I wear it all the time.
[00:06:00.01]
So the point is is like you
[00:06:01.03]
don’t have to keep buying new stuff.
[00:06:03.02]
You don’t have to keep
doing everything that’s new.
[00:06:06.04]
What you have to do is be
comfortable in your skin
[00:06:10.05]
to show up and be the best at being you,
[00:06:13.00]
because that’s what people are
going to respond to, right?
[00:06:16.07]
So if you want to learn
more about how to showing up
[00:06:21.06]
on brand by positioning
yourself for success
[00:06:24.01]
in a way that you are completely real,
[00:06:26.02]
because human beings relate
to other real human beings,
[00:06:28.09]
that you know all the pro
secrets of showing up,
[00:06:31.08]
but you use them in a way
that makes you relatable
[00:06:35.02]
in the niche you’re in, relatable
to the platform you’re on.
[00:06:38.06]
I went over this in a
video I did yesterday
[00:06:41.06]
about looking congruent and
consistent to the platform
[00:06:47.01]
and being native to it.
[00:06:48.05]
So let’s say if it’s Facebook,
you want to look real.
[00:06:51.01]
If I was talking to you
and you were my friend
[00:06:53.01]
and I was FaceTiming you,
[00:06:54.03]
I’d be cool sliding my
pillows around, all right?
[00:06:57.01]
I’d be cool sitting on the couch.
[00:06:58.09]
I’d be cool being, can
I show you, barefoot.
[00:07:02.00]
Whatever it is. I’d be
normal and I’d be cool.
[00:07:05.02]
I would be cool holding my glasses
[00:07:06.08]
in case I need to pick something up.
[00:07:08.03]
So it’s the same thing when
you’re on a social platform
[00:07:12.06]
you need to look like you’re
talking to your friends,
[00:07:15.04]
because you’re my friends, right?
[00:07:17.03]
You are my people who have friended me.
[00:07:19.08]
You’re the people who want
to learn more from me.
[00:07:21.08]
You’re the people I want
to learn more from as well.
[00:07:24.02]
And I’m sharing my
expertise, I’m giving value,
[00:07:27.07]
but the platform is making
it much more low key
[00:07:31.09]
than being perfect all the
time, and scripted all the time,
[00:07:37.01]
and staged all the time,
[00:07:39.04]
that looks like you’re always,
obviously, selling, right?
[00:07:44.04]
So, guys, I want you to go
over to AuthenticSuperstar.com
[00:07:48.06]
because I really think I
can help you out with that.
[00:07:50.05]
It’s a five day challenge, $497,
[00:07:53.09]
but I have it for free right now for you
[00:07:57.01]
because I think it’s critical.
[00:07:58.07]
It is so important for
you to come in and show up
[00:08:02.05]
to be the best at being you,
and relate to your customers
[00:08:05.05]
so you can grow your
tribe, scale your business,
[00:08:08.07]
and really, really, really elevate
[00:08:11.04]
the know, like, and trust
factor by being real.
[00:08:15.01]
Plus, it’s easy.
[00:08:16.07]
Far easier than what you’ve led to believe
[00:08:18.05]
with other big branding shoots out there,
[00:08:20.03]
and staged corporate photos.
[00:08:22.08]
Much more relatable, and
it’s what’s happening now.
[00:08:26.01]
It’s where the shift is happening,
it’s the trend right now,
[00:08:29.01]
and it’s being real, and real,
[00:08:30.07]
and congruent to the
platform that you are on.
[00:08:34.03]
So, AuthenticSuperstar.com.
[00:08:36.06]
That’s where I will see you,
[00:08:38.05]
and I want to hear in the comments below
[00:08:41.03]
what you think about perfectionism,
[00:08:42.09]
what you think about standing out,
[00:08:44.04]
what you think about being
real in your marketplace,
[00:08:47.09]
and what you do or what you need help in.
[00:08:49.08]
Put it in the comments below,
I will check all of them.
[00:08:52.05]
And if you’re not sure, just
give me a like or a thumbs up,
[00:08:55.08]
or drop a heart, or a devil’s
head, I don’t care, whatever,
[00:08:59.00]
so I know that you were actually there
[00:09:00.05]
breathing and watching.
[00:09:02.00]
Okay, guys?
[00:09:02.08]
So I will see you soon at
AuthenticSuperstar.com.
[00:09:05.08]
[kissing]
[00:09:06.09]
And if you’re new to me,
guys, I’m Sharon Haver,
[00:09:09.01]
and I help other talented,
smart, and savvy entrepreneurs
[00:09:11.05]
stand out in a crowded market
when expertise is not enough.
[00:09:16.00]
I founded FocusonStyle.com in 1999,
[00:09:19.09]
I’ve been around this block a few times.
[00:09:22.04]
My background, my degree’s in Marketing,
[00:09:24.01]
I was a stylist for 15 years,
[00:09:26.00]
a syndicated fashion columnist,
[00:09:27.05]
I got it from behind the
scenes, behind the camera,
[00:09:30.04]
to in front of the camera,
to marketing, to branding,
[00:09:32.05]
to style, it all comes together.
[00:09:35.07]
It all comes together being natural,
[00:09:37.09]
comfortable on camera so you
can attract your best audience.
[00:09:41.07]
And by the way, we’ve
done some research here,
[00:09:43.09]
and what converts the
best for us are photos.
[00:09:48.01]
Photos, baby.
[00:09:49.06]
These things, that get to know
[00:09:50.09]
the know, like, and trust factor,
[00:09:52.04]
but it’s the photos that are
bringing the business in.
[00:09:55.01]
So I’m going to help you
get great photos, too.
[00:09:58.01]
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