Social Media Review Time: Instagram or Facebook? - Sharon Haver

I got snoopy on our social media review and here’s what I discovered …

But first, are you avoiding the social media decision that could help your business grow?

What is the difference between Facebook and Instagram?

Inquiring minds want to know so let’s review the difference between Facebook and Instagram to grow your business.

I wasn’t sure myself so I began to checkup on our social media engagement.

Whoosh. There is an obvious difference at first glance. My totally snoopy observations revealed some glaring clues.

Watch my Live Video:

Instagram will load in the frontend.

Now this isn’t scientific it’s a merely general observation right now.

But I think it can help you because I’ve noticed the shift. I’ve noticed a differential.

Keep in mind that I am very late to the Instagram party so whatever I tell you isn’t coming from a time when building an audience was super easy. Once upon a time you could even invite strangers to like your page- those days are gone.

The reason I was really late to the party is because as a former photography fashion stylist for 15 years the last thing I wanted to was concoct shoots for myself.

So I looked at the super produced (and really fake) photos that I’d see on Instagram and think, “Oh God, the one thing I don’t need to do now is start creating all these photo shoots and start doing all this stuff.

I’d see these really produced photos. I’m like, “That is the last thing I want to and it’s not me.”

Then I started following along, just looking not participating.

I quickly realized that celebrities are being real.

They’re right now in the moment. Using their phone to document in a more “personal” insight into who they are.

I wondered how is it that celebrities, big motivational and marketing gurus who not only have access to a photo crew and certainly know the moves on camera are not even coming close to a big staged production?

They’re just really real.

Do keep in mind that theses same people professionally know how to finesse it and position themselves.

They come to social well-versed with a “pre-game” so it comes off off the cuff, and in the moment.

They know how they want to be perceive…. even though they might be having bedhead or craziness or just whatever.

It’s reality show real.

You get the emotional bond as if you were watching a friend so you connect on a more intimate level.

The bottom line is it doesn’t look produced. It doesn’t look done. It looks very real.

Then I started to get snoopy…

I started getting involved on Instagram and being I was really new to Instagram, I started observing the people who were following me- and people who were following others in a space similar to mine.

I was looking for any trends or similarities in those who are on Instagram and those who are on Facebook.

This is super important since I’m doing a lot of work with photos and visuals and authentic visual storytelling to see where my customers would be.

Here’s something that I’ve learned that’s really interesting: A lot of people, and I’ve gotten this also from many, many conversations with entrepreneurs in groups, is a lot of people, and I see when you want to find your friends on Instagram and they’re not there but they’re on Facebook, it’s because they’re afraid.

They’re afraid to be visual.

People get this bugaboo in their head that to be on Instagram, you’ve got to be a 24 hour glam squad, you’ve got to go get some weird pink filter going, and you got to tzuj the living daylights out of it.

But that’s wrong.

That’s kind of like 2016 Instagram or even 2018 Instagram vibe.

Now, what connects is:

being real
being authentic
doing what the celebrities have been doing
spinning off what the reality stars have been doing.
modeling what the big, big thought leaders in marketing gurus have been doing.

That’s inviting your audience to experience your world.

That’s letting you come in your audience’s slice of life by showing your slice of life- like a conversation with a friend.

Rather than put a wall up between you and your audience, with something overtly staged, you build up the know, like and trust bond by being authentic.

Listen, everybody can smell a fake photo.

Even though then photo might be pretty, they’re not real.

So it’s a great time to start doing things that are more authentic, more real, that more have a connection that you’re bringing people with you. They’re getting a slice of your life, just like reality TV. You all know it’s scripted, but it’s still real. It’s still authentic.

If you want to learn more on the subject, be sure to watch my in depth video at the top of this post!

And don’t forget to sign up for my free 5 Day Authentic Superstar Challenge, here. I’ll help you get to where you want to be in your next level of showing up online. It’s totally free as I’m writing this now but if you wait, it may no longer be complimentary.

Video Transcription

click to read full transcription

[00:00:01.01] – Hello, Hello! [00:00:02.03] I’m waitin’ in the car. [00:00:04.02] I’ve got my, like. [00:00:09.04] I’ve got my Studio 54 station on here. [00:00:11.06] So anyway, I thought it would be a good time to come in [00:00:13.08] because, I’m actually waiting for my husband and son. [00:00:17.00] Every time I go to my mother-in-law’s house [00:00:20.04] I get eaten up by mosquitoes, [00:00:21.09] so I figured I’m gonna wait for them [00:00:22.09] to come to the car this time. [00:00:24.05] So I wanted to talk to you [00:00:25.05] about the difference between. [00:00:26.09] [I got a hair in my mouth.] [00:00:28.01] Facebook and Instagram, right? [00:00:30.05] And the different kinds of people, [00:00:31.06] and the different things [00:00:32.06] on Facebook and Instagram. [00:00:34.00] Just really general right now, [00:00:35.04] and I think it could help a few of you, [00:00:36.08] ’cause I’ve noticed a shift. [00:00:40.03] I’ve noticed a differential. [00:00:42.08] So, if you’re new to me, I’m Sharon Haver. [00:00:45.06] I’m the founder of FocusOnStyle.com online since 1999, [00:00:50.00] and I help other smart, talented, savvy entrepreneurs learn [00:00:54.09] how to standout in that crazy, crowded market out there. [00:00:58.01] So that’s why this conversation [00:00:59.08] is going to be really good. [00:01:01.05] It says low network. [00:01:04.04] I hope we’re okay. [00:01:05.03] So if you’re on now, [00:01:06.05] just give me a thumbs up or down [00:01:08.07] if you don’t hear me. [00:01:09.05] So one of the things is. [00:01:11.06] Oh before I forget, guys, go over to AuthenticSuperstar.com. [00:01:15.03] AuthenticSuperstar.com, it’s a free five-day challenge, [00:01:18.09] and that’ll help you with all of this [00:01:21.06] in showing up, standing out. [00:01:22.09] And really, if you’re afraid of Instagram, [00:01:24.06] or you’re just holding back on your social media, [00:01:27.04] it will really help you out. [00:01:29.02] So, AuthenticSuperstar.com. [00:01:31.07] But in the process of all of this, [00:01:33.06] I am very late to the Instagram party, [00:01:36.09] really late to the party. [00:01:38.07] Because you know, I was a stylist for 15 years. [00:01:41.02] And I’m like, “oh God, [00:01:42.02] the one thing I don’t need to do now [00:01:43.07] is start creating all these photo shoots [00:01:45.02] and start doing all this stuff.” [00:01:47.00] So I have these beautiful visuals, [00:01:48.08] and I would see some of these people [00:01:50.06] with these really produced photos. [00:01:53.02] I’m like, that is like that last thing I wanna do [00:01:55.09] and it’s not me, [00:01:57.06] so I started following along [00:02:00.01] and realizing that celebrities are real. [00:02:04.02] Like right now, they’re coming from their car, [00:02:05.09] they’re coming from their phone, they’re just really real. [00:02:08.09] But they know how to finesse it and position themself, [00:02:12.04] and they know how to get the perception [00:02:14.04] the way they wanna be perceived [00:02:15.08] even though they might be having bedhead, or craziness, [00:02:18.04] or just whatever it’s real. [00:02:20.03] But the bottom line is, it doesn’t look produced. [00:02:23.05] It doesn’t look done, ya know? [00:02:26.06] It looks very real. [00:02:27.08] Why is the car- it just banged on me, that was weird. [00:02:31.05] So anyway, I started getting involved on Instagram. [00:02:36.00] And if you’re watching this on Instagram later, [00:02:38.01] you’ll see my feed. [00:02:39.02] If you’re watching this on Facebook, go over there. [00:02:42.06] It’s always Focus On Style, is my handle. [00:02:44.07] So at being I was really new to Instagram, [00:02:48.02] I started really checking up on the people [00:02:50.09] who were following me. [00:02:52.03] And looking to see the kind of people who were on Instagram [00:02:55.06] and the kind of people who were on Facebook. [00:02:58.04] And particularly since I’m doing a lot of work [00:03:03.01] with photos, and visuals, and authentics, [00:03:05.06] visual story-telling to see where my customers would be. [00:03:11.00] And here’s something that I’ve learned, [00:03:12.02] it’s really interesting. [00:03:13.05] A lot of people, [00:03:14.04] and I’ve gotten this also from many, many conversations [00:03:17.01] with entrepreneurs and groups, is a lot of people. [00:03:20.02] And I see when you wanna find your friends on Instagram [00:03:22.05] and they’re not there but they’re on Facebook, [00:03:24.03] it’s ’cause they’re afraid. [00:03:26.03] They’re afraid to be visual. [00:03:28.01] People get this bug-a-boo in their head that [00:03:31.08] to be on Instagram you gotta be like a 24-hour glam squad, [00:03:35.07] you’ve gotta get some weird pink filter going up, [00:03:38.04] and you gotta like, juzz the living day lights out of it. [00:03:41.09] But that’s wrong, that’s kinda like, 2016 Instagram [00:03:45.09] or even 2018 Instagram. [00:03:48.07] Now, what connects is being real, is being authentic, [00:03:53.06] is doing what the celebrities have been doing, [00:03:56.05] what the reality stars have been doing, [00:03:58.08] what the big, big thought leaders [00:04:01.00] and marketing gurus have been doing. [00:04:02.09] And that’s letting you come in to their slice of life. [00:04:06.09] That’s letting you come in to their world [00:04:09.03] ’till you build up the no like and trust bond, [00:04:14.00] because everybody can smell a fake photo. [00:04:16.06] You know, they might be pretty but they’re not real. [00:04:19.03] It doesn’t get that connection just like that. [00:04:22.00] So I started noticing, [00:04:23.08] that a lot of the people on Instagram, [00:04:26.09] a lot of them are younger. [00:04:28.00] Although my audience, [00:04:29.09] ours if you’re in my bracket, are there. [00:04:32.08] But a lot of them are young, [00:04:34.00] and they’re doing all those like fancy shoots, [00:04:36.05] and it’s all pink, [00:04:38.03] and they’re hiring the branding photographer. [00:04:40.06] And it’s really like fakeola, and there’s a place for that. [00:04:45.04] And then a lot of the women on Facebook [00:04:48.01] are avoiding photos altogether. [00:04:51.06] They’re looking like a deer in the headlights [00:04:53.06] and maybe they got that corporate shot. [00:04:57.02] You know the one. [00:04:58.01] The light was kinda cool on that, when I did it, [00:04:59.05] maybe I can do it again. [00:05:02.01] Corporate hands crossed shot thinking it’s a power pose. [00:05:05.08] But actually, if you follow body language, [00:05:08.07] this does not symbolize power. [00:05:11.03] This actually symbolizes shutting you off [00:05:14.02] and holding you back, [00:05:15.06] because you’re crossing yourself off [00:05:17.03] from the people in front of you [00:05:18.09] and it’s a real body language no-no. [00:05:21.00] So I noticed this thing, and you know, [00:05:23.06] as we’re doing ads, [00:05:25.00] and I’m watching where people come in from the pixels. [00:05:27.08] And as I’m doing things organically and seeing that [00:05:31.00] there’s a different type of person, not completely, [00:05:34.09] but a higher percentage of people on Facebook, [00:05:38.03] who are afraid to go to Instagram, and a higher percentage [00:05:42.02] of people on Facebook who think they need this really fake. [00:05:46.02] I mean on Instagram, who think they need [00:05:47.07] this really fake, polished set. [00:05:52.08] And they’re both wrong, ya know? [00:05:54.01] ‘Cause I’ll tell you right now, [00:05:56.09] the algorithm has changed [00:05:58.01] and there’s been some funky stuff [00:05:59.04] coming my way on Instagram. [00:06:00.09] I’ve been getting all these Fortnite people [00:06:03.00] and Forex people following me. [00:06:04.08] I don’t even know what either one of them is, [00:06:06.00] which kinda sounds dirty, but it’s not. [00:06:08.04] So it’s a better connection, [00:06:11.03] and it’s where people are going. [00:06:13.06] They’re going more in this visual way of building, [00:06:16.06] of connecting. [00:06:17.04] And when you see someone’s photo, in one-tenth of a second, [00:06:20.09] you decide if you’re gonna like them or not, [00:06:23.04] if they’re a swipe right or a swipe left, [00:06:25.06] so you really wanna build your business on Instagram. [00:06:28.03] And if you’re saying your people aren’t there, you’re wrong, [00:06:32.07] ’cause your people are there. [00:06:34.04] But what’s happening is, they’re either there [00:06:37.06] because they’re not posting but they’re looking, [00:06:42.03] they’re watching, they’re following, [00:06:44.06] they’re reading your content. [00:06:46.02] They’re afraid to come out and be there, [00:06:48.06] but they’re reading your content. [00:06:50.02] They’re actually really are there. [00:06:52.06] They just might not be active on the posting end. [00:06:56.00] And if you’re staying in Facebook, [00:06:58.09] you’re realizing too, there it’s more, [00:07:01.05] people are connecting more within they’re personal page. [00:07:05.01] So the way to reach them that way, is through advertising. [00:07:09.09] ‘Cause then they’re not coming to your page, [00:07:11.06] ’cause both ends it’s the algorithm [00:07:13.07] where it’s just a teensy-weensy amount of people [00:07:17.01] that are following you actually see your stuff [00:07:20.08] unless you put money in the ad budget. [00:07:24.02] And sometimes you don’t need a lot of money, [00:07:25.08] it’s kinda cool. [00:07:27.03] But if you’re afraid of doing Instagram [00:07:29.06] because of this, no. [00:07:33.01] You know, go there. [00:07:34.02] But don’t go looking completely like a crazy person like, [00:07:36.09] you could look like you just rolled out of bed [00:07:39.02] in your stories ’cause they only last for 24 hours. [00:07:41.09] I wouldn’t put too much whack-a-doodle stuff [00:07:43.09] on my actual feed, on the post feed. [00:07:47.04] But I would also not think [00:07:50.04] that you have to do all this fake stuff, [00:07:52.03] and start doing things that are more authentic, [00:07:55.02] more real, that more have a connection, [00:07:57.08] that you’re bringing people with you. [00:07:59.03] They’re getting a slice of your life just like reality T.V. [00:08:03.01] You kinda all know it’s scripted but it’s still real, [00:08:06.08] it’s still authentic. [00:08:08.03] So, they’re coming here. [00:08:10.02] I gotta get in the car and let them in, [00:08:11.08] so that’s all I have to say. [00:08:12.09] Let me know in the comments, [00:08:13.08] and go over to AuthenticSuperstar.com, [00:08:15.08] and I will see you there! [00:08:17.06] Okay, Authentic Superstar. [00:08:18.09] I gotta let the family in, want me to show you? [00:08:22.02] Grandma, hold on, let me. [00:08:27.05] So you heard me say that right, [00:08:29.06] ’cause it went black but it’s okay. [00:08:31.00] Here’s my son. [00:08:31.09] We never get to see him. [00:08:32.09] Isn’t he cute? [00:08:34.01] That’s my baby. [00:08:35.01] Anyway guys, AuthenticSuperstar.com [00:08:37.08] and I will see you there. [00:08:40.00] Okay, bye-bye. [00:08:40.09] On the Authentic Superstar challenge, [00:08:43.01] I wanna help you get your brand message out there [00:08:45.07] in the most authentic way. [00:08:47.02] Join me at AuthenticSuperstar.com. [00:08:49.09] We’ve got five great days of video action sheets, trainings, [00:08:54.02] and everything you need to get started.