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  • The Hidden Costs of Speaking vs. Online Marketing? [Video]

    Speaking vs online marketing

    Is Speaking right for you?

    Let’s get real on speaking vs. digital.

    Okay, fess up… are you a little afraid of the online world?

    Do you think public speaking is a better choice because you’re not that techie?

    Maaaaybe not so much.

    Listen as I share some numbers and expenses and where the rewards and targeted results come from.

    You may be surprised.

    I meet so many women entrepreneurs and coaches who totally buy into the ‘speaking thing’ without realizing the hidden costs… emotional, physical, and monetary from pursuing the dream.

    The results are not nearly as targeted (unless you can sell ice to an Eskimo) and you end up in a viscous circle of maybe the next one will be better.

    But online… you can target exactly who you and your message would be magnetic!!!

    You can find your peeps!

    But you have to be authentic to make a difference:

    Hiding behind a facade of branding shoots with blurry backgrounds doesn’t bring trust… just that you paid a photographer to clean up up.

    💕If you want to show up in YOUR own starpower, join my in my FREE 5-day challenge now: AUTHENTICSUPERSTAR.COM.

    I’ll show you what’s working today and how to have the confidence to be you!

    PS- Speaking is a great asset to your business, just NOT the only one nor the most practical.

    Video Transcription

    click to read full transcription

    Hey, comin’ in super fast

    [00:00:02.01]
    ’cause I was talkin’ to someone earlier

    [00:00:03.08]
    and I want you to keep this in mind

    [00:00:05.01]
    about spending too much money and thinking

    [00:00:07.08]
    that things are not
    gonna cost what they do

    [00:00:10.06]
    when you’re comparing apples to apples

    [00:00:12.07]
    and oranges to oranges
    and lemons to pomegranate

    [00:00:16.01]
    in your business.

    [00:00:17.00]
    So I was talking to someone earlier

    [00:00:18.05]
    about speaking and she was saying

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    “Ah I’m gonna go out
    of the speaking circuit

    [00:00:21.07]
    and I’m gonna make all this money and

    [00:00:23.02]
    blah, blah, blah, blah.”

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    Well, I want you to think about something.

    [00:00:26.03]
    When you’re saying you wanna do digital

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    and you’re all “Now it
    costs money to advertise,

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    now it costs money to do this.”

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    Think about apple to apple
    as to what you’d be spending

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    if you were on the speaking circuit.

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    There’s your transportation,
    airfare, plane, right?

    [00:00:41.09]
    Plane, train, gas in a
    car, staying in a hotel.

    [00:00:46.06]
    It all adds up: actual fees for going back

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    and forth from the hotel.

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    Parking, the cost of actually speaking

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    because a lot of big events,

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    you have to pay to speak, right?

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    You have to pay a speakers fee or

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    you’re splitting it with a host,

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    which a lot of people don’t do anymore.

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    And then you compare that to
    what you’re doing digital,

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    where if you have to have
    an advertising budget,

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    it would be apple to apple
    for what it is, right?

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    So before you go out
    and you start doing any

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    of this stuff, you start
    doing any of these things,

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    when you’re saying, “I’m gonna go speaking

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    because I don’t have to
    pay for advertising.”

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    Not exactly true to what it is.

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    You have other hidden expenses, as well.

    [00:01:28.01]
    So I want you to keep that in mind,

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    when you’re afraid of
    doing somethin’ digital

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    ’cause, “Oh it’s online and it scares me

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    and it costs so much money.” Well,

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    it’s actually cost you
    less money in the long run.

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    The other thing that
    you need to think about,

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    which is super important, is targeting

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    your audience, right?

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    So if you’re at a speaking event,

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    they might be people who are in the type

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    of business you want, but they’re not

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    the vibe, they’re not your people, right?

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    Might be a general…

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    Women entrepreneurs let’s say, right?

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    So, but, maybe they’re
    not women entrepreneurs

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    that are your kinda women entrepreneurs,

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    ’cause everyone y’know
    there’s different…

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    Is there a pot for every cover,

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    is that that expression?

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    Because, you know, I’ll personally,

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    I’ve been in masterminds programs where

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    I have paid a boat-load of money.

    [00:02:14.03]
    Like, if I would have
    put the 40K on one thing

    [00:02:16.09]
    into advertising, oh my God
    the results would have been

    [00:02:20.04]
    so different and so much better.

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    Why, you ask? Because they
    would have been specific.

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    So when you’re doing advertising,

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    when you’re doing digital stuff,

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    it is specific, right? Totally specific

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    to what you want, you’re
    actually going in there

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    and you’re honing it and you’re targeting

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    the type of people you want,

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    and those type of people that you want

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    will be attracted to you online.

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    So, they’ll be listening to you whereas

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    if you’re going into a big pool

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    of people who are attending an event,

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    they all might not see
    things the same way, right?

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    They all might not be your “people”.

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    They might be your kinda group,

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    but they might not be your people.

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    So, you’re actually spending more money,

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    and getting there and setting it up

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    and networking and everything else,

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    and might walk away with not getting

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    what you wanna be getting.

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    So, I’m really all about trying

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    things in a digital world, trying

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    to find your audience, in a way where

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    they continuously…

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    Consistently there and
    they can relate to you

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    and that’s the other thing,

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    if you’re doing something that’s online,

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    you can be intentional and consistent

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    in reaching the kind of
    people you wanna be reaching.

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    Rather than just going
    and doing, you know like

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    the shot in the dark,
    the drop in the bucket…

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    Boy are my idioms all backwards today.

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    And, you know, as you would
    be in a speaking event.

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    So, it’s like, don’t think that that’s

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    the be-all and end-all.

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    It will, going and doing things in person,

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    there is something to be said about that.

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    There is something to be
    said about human connection.

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    However, the expenses
    involved in doing that,

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    may not always add up and you may be able

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    to get a much bigger and more
    effective bang for your buck

    [00:04:08.03]
    when you do something
    online, and most of the time,

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    almost always online,
    people are attracted to you,

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    in one-tenth of a second, right?

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    So, that’s that critical
    first impression photo

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    that you’ve got there.

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    So, before they listen to your video,

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    before they read your memes,

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    before they do anything,
    you have a snap second

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    to capture their attention.

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    So, I can help you with that part of it,

    [00:04:32.01]
    because I was a stylist for fifteen years

    [00:04:34.00]
    on photo shoots and I learned everything

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    I needed to know behind-the-scenes

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    that when I became in front of the scenes

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    and the camera, it kinda
    scared the bajeesus outta me,

    [00:04:43.03]
    but I figured out how to…

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    I can do this and be cool
    and authentic and real,

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    and I’ll show you how to do that as well.

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    So, go over to AuthenticSuperstar.com,

    [00:04:54.00]
    join me in the free for
    now five day challenge.

    [00:04:56.07]
    I will help you how to show
    up, stand out effectively

    [00:05:00.05]
    on-brand, so you can
    position yourself for success

    [00:05:04.02]
    and attract your best audience.

    [00:05:07.03]
    Whether you wanna do that organically,

    [00:05:09.06]
    whether you wanna do
    that later on as you grow

    [00:05:12.02]
    with an ad budget, whatever it is.

    [00:05:14.04]
    Stop with all these fake photos,

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    they are just throwin’ money out.

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    People know that they’re fake,

    [00:05:22.00]
    the only people who are
    promoting that stuff

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    are photographers or people
    who as Gary Vee said,

    [00:05:26.05]
    go look back a couple of videos

    [00:05:28.02]
    where I was interviewing him,

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    that you know it’s people
    who are too insecure

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    to come out there and be real.

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    So, go out there, be real, attract

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    your own best audience.
    You can do it online.

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    Supplement that with what you do speaking

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    and traveling and networking, but remember

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    that all that money you spend doing that

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    or all those hours you spend driving

    [00:05:49.05]
    or those hotels, it’s, not
    only is it mentally taxing

    [00:05:54.01]
    and physically exhausting,
    but you’re also spending

    [00:05:57.06]
    a lot of money where you’re
    just, really, it’s…

    [00:05:59.07]
    You’re putting a drop in the bucket

    [00:06:01.05]
    and you may or may not get
    the right personal rewards.

    [00:06:04.04]
    You’re doing it online,
    you are really doing

    [00:06:07.05]
    one to many like this,

    [00:06:09.04]
    and you will start building and attracting

    [00:06:11.04]
    your audience, because you can call them,

    [00:06:14.03]
    you can hone them, you can target them

    [00:06:16.01]
    through advertising or
    they will start to listen

    [00:06:18.03]
    to you and follow you organically.

    [00:06:20.01]
    Although, organically is
    kinda sucking these days

    [00:06:23.08]
    because of the way the
    algorithm is working,

    [00:06:26.01]
    it’s not completely
    dead, but it’s certainly

    [00:06:28.02]
    not where it was a few years ago.

    [00:06:30.03]
    So, if you see someone who
    has a massive following

    [00:06:32.04]
    that they claim they got overnight,

    [00:06:34.01]
    they probably got it a few years ago

    [00:06:36.05]
    when it was much easier to do

    [00:06:37.09]
    and if they’re telling
    you otherwise right now,

    [00:06:40.07]
    it’s not one-hundred percent the truth.

    [00:06:42.04]
    There probably was
    advertising money behind it.

    [00:06:44.07]
    And that’s okay! Right?

    [00:06:46.01]
    So, go over to AuthenticSuperstar.com,

    [00:06:48.03]
    I will see you there.

    [00:06:50.01]
    [kiss sound]
    [00:06:50.09]
    Any questions, drop it
    below and let me know,

    [00:06:53.01]
    drop a comment, put an
    emoji and let me know,

    [00:06:55.03]
    like, are you trying to do everything

    [00:06:58.02]
    in real life and going
    to speaking engagements

    [00:07:01.04]
    and traveling, or are
    you trying to really do

    [00:07:02.09]
    it virtually, digitally
    online, or are you trying

    [00:07:08.08]
    to do a combination of it? Anyway,

    [00:07:10.04]
    let me know in the comments. See you soon.

    [00:07:12.01]
    AuthenticSuperstar.com. Bye!

    [00:07:14.08]
    [upbeat music]
    [00:07:27.00]
    – That song’s pretty
    powerful right here, right?

    [00:07:37.09]
    [audience clapping and cheering]
    [00:07:42.00]

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