Entrepreneurs, FAKE FOLLOWERS OR STEADY GROWTH?
If you don’t advertise but still want to grow your following “organically” this will be eye opening as well. – A funny thing happened on our way to analyzing Facebook ad targeting. – We were pretty pristine on our target and lookalike aligned audiences but suddenly started getting a lot of TOTALLY off-base responses.
Clearly, these people were not exactly the interest group of our targeted audience but were still, living breathing humans who like and comment (as a job).
As these were paid ad efforts, we started to get granular to see who the culprit was so we could stay on focus and not waste a rather large ad spend at the time.
Much to my surprise, the “crud” list were followers of a pretty major business coach. – A deeper dive proved that a BIG chunk of her audience was “fake.”
Now, this is not uncommon. – So don’t freak out that you have a teeny list.
And there is nothing wrong — if not very smart— to go after your target audience.
But padding it with fake followers to produce a vanity number won’t benefit you in scaling your brand.
Consistency and value will help you grow. – Maybe an ad spend and targeted engagement too. –
What I want to leave you with is things aren’t always as they seem- so don’t beat yourself up that your efforts are not scaling as quickly as others.
They actually might be scaling more but you’re comparing it to someone who pads.
One thing you can do right now to connect and scale with the RIGHT people for you, is to be authentic, it starts with your photos
Join me at AuthenticSuperstar.com and I’ll show you how. . . . .
Video Transcription
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[00:00:02.04]Hello, hello, hello,
[00:00:03.03]from the most beautiful skyline
[00:00:05.04]of New York City behind me.
[00:00:10.07]Whoop, and around me.
[00:00:12.00]I wanted to come in
[00:00:12.09]and talk to you about something
[00:00:15.03]that I think is really important
[00:00:16.07]when you start seeing people’s followers,
[00:00:18.05]and letting you understand
are they real followers
[00:00:21.04]or are they fake followers.
[00:00:24.00]We’re here today just for a little
[00:00:26.01]location identification.
[00:00:28.02]We are in New Jersey today,
[00:00:29.08]and I’m gonna give you,
[00:00:31.08]just have my bag on the floor,
[00:00:33.07]and give this beautiful view behind me
[00:00:35.06]for a minute as we talk.
[00:00:37.02]But what I wanted to come in and say is,
[00:00:39.06]I know a lot of times when
you are in social media,
[00:00:44.01]when you are doing
[00:00:46.09]your Instagram counseling,
[00:00:48.09]Facebook counseling,
[00:00:49.08]you see people
[00:00:50.07]and you see that they have
[00:00:51.06]so many followers,
[00:00:53.01]so many followers.
[00:00:54.08]My hair is following me
in the other direction.
[00:00:57.04]And you’re like,
[00:00:58.02]oh my god,
[00:00:59.01]suddenly they went from
zero to like thousands,
[00:01:02.04]and you start to believe that they have
[00:01:04.03]the social proof of
having all these people
[00:01:07.08]who really follow them
[00:01:10.00]and are in their posse
[00:01:11.08]and that they must be really a big deal.
[00:01:13.07]But that’s not always the case.
[00:01:15.09]A lot of people have a lot
of fake followers in there.
[00:01:19.03]And one of the things I learned,
[00:01:22.00]sadly when I was doing some major,
[00:01:24.03]a very fined tuned Facebook
ad targeting at one point,
[00:01:28.01]that someone who actually had invested
[00:01:30.05]a lot of money in the past
[00:01:32.04]as a trainer and a mastermind programs,
[00:01:35.07]and we start targeting
them on social media
[00:01:38.03]and realize that we’re getting
[00:01:40.03]all these horrible people coming.
[00:01:42.05]Horrible’s a bad word,
[00:01:43.05]but people at Walmart,
[00:01:45.08]they definitely were
not the kind of people
[00:01:47.07]who would be investing,
[00:01:48.08]and someone with like
such a big sales marketing
[00:01:52.01]strategy heavy duty aligned background.
[00:01:55.01]And there’s only one reason for that,
[00:01:57.01]and that is they’re buying fake followers.
[00:01:59.02]And then other times,
[00:02:00.01]I’ve seen people who I know
[00:02:02.00]and they’ve gone from like
zero to 12,000 overnight,
[00:02:05.09]and then you start going down
[00:02:07.05]and you start realizing they have
[00:02:08.05]a lot of 12-year-old girls
in different countries
[00:02:10.06]or they have a lot of weird guys
[00:02:12.06]from different countries on there,
[00:02:14.05]so they’re not really
their targeted audience,
[00:02:16.07]but don’t get fooled when you see
[00:02:19.00]all these numbers out there thinking
[00:02:21.02]that you’re not doing enough
[00:02:22.09]because you are doing enough.
[00:02:24.04]And if you are legitimately
building your business,
[00:02:27.06]that’s something to
consider that it takes time,
[00:02:30.00]it takes consistency,
[00:02:31.06]it takes repetition.
[00:02:33.03]It takes like being authentic and real
[00:02:35.07]and the next time you see somebody
[00:02:37.05]with these really, really
souped up followers,
[00:02:41.04]take heed that a lot of them might be
[00:02:43.07]a lot of garbage.
[00:02:44.07]They might all be fake followers
[00:02:46.05]And scroll through it,
[00:02:48.01]and when you start seeing
a lot of weird people
[00:02:50.03]who don’t look aligned
with what that person does
[00:02:53.07]and don’t look aligned with that
[00:02:55.02]brand message that they have
[00:02:56.07]or the prices of their programs
[00:02:58.06]or what their offerings are,
[00:03:00.01]keep in mind that they’re probably fake.
[00:03:03.03]And one of the best ways for you
[00:03:04.08]to attract your audience,
[00:03:06.04]for you to build your audience,
[00:03:08.09]is to be real
[00:03:10.01]and to be authentic
[00:03:11.03]because like meets like.
[00:03:13.06]Like attracts like,
[00:03:14.09]like wants to buy from like,
[00:03:16.06]when the like that you want to buy from
[00:03:18.02]is slightly aspirational,
[00:03:19.04]has something to offer,
[00:03:20.04]gives you something else that
somebody else doesn’t have,
[00:03:23.00]and the way you do that is
being real on social media.
[00:03:25.09]It starts with your photo,
[00:03:27.01]takes one tenth of one second for someone
[00:03:29.03]to decide if they want
to listen to you or not.
[00:03:31.05]So if you want to start with those photos
[00:03:33.02]and go into your videos,
[00:03:34.04]I invite you to go over
to authenticsuperstar.com,
[00:03:37.09]my free five day challenge
that is starting super soon,
[00:03:41.08]and you’ll get me live on at five days
[00:03:44.04]a few minutes a day,
[00:03:45.04]and you will kickstart your brand,
[00:03:47.01]your positioning,
[00:03:48.03]what you’re saying,
[00:03:49.01]your authenticity so that you can be able
[00:03:51.00]to scale your audience.
[00:03:53.05]And now,
[00:03:55.05]I want you to see the view.
[00:03:56.07]Oh, before you see the view,
[00:03:58.01]if you guys are following me on,
[00:04:00.01]I’m just gonna be really honest here
[00:04:01.06]cause we’re talking about honesty right,
[00:04:02.07]if you’re following me on Instagram,
[00:04:05.06]it was kinda my forgotten
channel for a while.
[00:04:07.05]Now I’m on Instagram,
[00:04:08.05]and it’s almost doubled since I started.
[00:04:11.02]If you guys are following me on Facebook,
[00:04:12.08]I’ve been there for a while.
[00:04:13.08]I’ve been doing Facebook advertising
[00:04:15.05]there’s a higher number
of people on there.
[00:04:17.02]And if you’ve been
following me on YouTube,
[00:04:19.03]that is totally my forgotten channel
[00:04:20.09]that I’m kick starting again
[00:04:22.00]and you’ll see with how
what happens there in views.
[00:04:24.07]But I could tell you right now that
[00:04:28.00]I don’t have a lot of crap following me.
[00:04:30.05]It’s real,
[00:04:31.03]and I’d rather have a
slower approach to doing it,
[00:04:34.05]than just getting people
up there for the numbers.
[00:04:37.07]I mean my Twitter is really big right now,
[00:04:39.05]but I’m like never on Twitter,
[00:04:41.00]but that was a very dedicated
grow back in the day.
[00:04:44.06]So if you’re on Instagram,
[00:04:46.01]or you’re on Facebook,
[00:04:47.02]or you’re trying to build your audience,
[00:04:49.04]if you’re really consistent
on bringing stuff to them,
[00:04:53.07]and you’re being real,
[00:04:54.07]you will find your people.
[00:04:55.07]A little advertising does help.
[00:04:57.08]Not gonna lie,
[00:04:58.08]a little advertising to
a super targeted audience
[00:05:01.07]will help you grow that much faster,
[00:05:03.08]and that’s how I found this out.
[00:05:05.02]So anyway,
[00:05:06.01]hope to see you guys soon
in the next one of these one
[00:05:08.01]of these little quick videos.
[00:05:09.00]Let me know what else you need.
[00:05:10.04]Authenticsuperstar.com
[00:05:12.00]is where I wanna see you.
[00:05:14.01]Bye.
[00:05:15.03][wind blowing]
[00:05:25.06]Hello, New York,
[00:05:26.06]you gorgeous devil.
[00:05:29.05][airplane roaring]
[00:05:41.01]There is the Freedom Tower
[00:05:42.06]with a helicopter.
[00:05:51.05]The Empire State Building.
[00:05:59.02]The dock here in New Jersey.
[00:06:01.07]The ultimate end B-roll.
[00:06:04.02][laughs]
[00:06:05.07]Right?
[00:06:06.05]
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