How To Use Your Client Value Ladder To Stop Attracting the Wrong Prospects [Video]

[00:00:07.01]Hello, hello, hello.

[00:00:09.05]I’m coming in live,

[00:00:10.09]I might be sideways.

[00:00:12.04]I don’t know why it’s
not gonna correct itself,

[00:00:15.00]but we’re gonna go with it.

[00:00:16.07]Anyway guys, I wanted
to come in right now.

[00:00:20.06]I’m here in the Brooklyn Waterfront.

[00:00:23.09]That’s Manhattan behind me.

[00:00:28.00]It’s super hot.

[00:00:28.09]I’m trying to be under a tree.

[00:00:30.03]And we’re gonna do this,

[00:00:31.02]I wanted to show you this
really beautiful area.

[00:00:33.00]But the question of the day is.

[00:00:35.05]What to do, what products to develop,

[00:00:38.05]how to create a launch
to build your business.

[00:00:41.09]So if you are a coach or a
consultant or an entrepreneur

[00:00:46.05]that’s either just starting
out or wanting to scale

[00:00:49.06]and realizing that you keep
reinventing the wheel each time,

[00:00:52.07]and you’re really trying
to figure out what products

[00:00:55.01]you should add to your content
and library for your clients

[00:01:00.00]so that you can have offerings
to provide them with,

[00:01:04.01]to help them, this is gonna be for you.

[00:01:05.04]So for you newbie guys, I’m Sharon Haywood

[00:01:08.01]from FocusonStyle.com.

[00:01:09.00]Site was founded in 1999 and
I helped other smart, savvy

[00:01:14.01]and skilled entrepreneurs
who realized they need more

[00:01:16.09]than expertise to stand
out in a crowded market.

[00:01:20.05]But what happens is sometimes,

[00:01:22.06]particularly with the
entrepreneurial brain,

[00:01:25.04]we just want to keep doing
more and more and more,

[00:01:28.07]and it gets to the point
where we just never feel

[00:01:33.01]like we accomplished anything.

[00:01:34.08]So let me try to stop that

[00:01:36.07]and help you out just a little bit.

[00:01:38.09]So when you’re doing
products for your clients,

[00:01:42.03]which we’re in the process of
really trying a whole bunch

[00:01:45.05]of things right now that
are coming out very soon.

[00:01:48.02]What you want to do is you want

[00:01:50.04]to be able to create products

[00:01:52.07]that help your ideal target
audience go up the ladder,

[00:01:57.04]that they are able to go maybe
from point A to point Z plus.

[00:02:02.04]So the way you do that is you
probably want to start out

[00:02:06.04]with something either free
or very very inexpensive.

[00:02:10.08]And if it’s inexpensive you
kinda call that a tripwire.

[00:02:13.05]So what happens is if it’s free,

[00:02:15.05]you’re gonna be getting
people and helping them,

[00:02:17.04]and you’re gonna be able
to come in and say things

[00:02:20.01]like this is really cool, this is great,

[00:02:22.09]and you give them your best stuff

[00:02:24.09]because why hold it back,
you want to help them, right.

[00:02:27.08]And they’re saying this
is great, this is free,

[00:02:29.07]this is wonderful, why not.

[00:02:31.05]So the kind of things you could
develop is what we’ve been

[00:02:34.07]doing is perhaps a PDF.

[00:02:37.02]You can get that at
howtolookgreatinphotos.com.

[00:02:40.04]And that is a very very
beautifully designed PDF

[00:02:44.03]to give you the key points
to look great in photos.

[00:02:47.02]Or you could be doing a white paper.

[00:02:49.03]We have that with the selfie infographic.

[00:02:51.08]I don’t have the URL for it right now,

[00:02:54.01]but I’ll drop it in the comments below.

[00:02:56.00]So those are two PDF’s,

[00:02:57.06]two freebies that will help somebody,

[00:03:00.04]and then they will start
to go into your world.

[00:03:03.08]The next thing you can do is
what we’re doing right now,

[00:03:07.07]and that is the authentic
superstar challenge.

[00:03:10.06]Now that’s over at authenticsuperstar.com,

[00:03:14.00]and it’s a free five day
challenge to get people in,

[00:03:17.05]so over the course of five days,

[00:03:20.06]they will learn more about you,

[00:03:22.06]and you will be helping them.

[00:03:24.04]You will be engaging with them,

[00:03:25.08]you will be increasing the
no lag and stress factor

[00:03:28.05]that they’ll want to go to the next level,

[00:03:30.02]so something like that
is deeper than the PDF,

[00:03:34.01]it also creates an
enormous amount of work.

[00:03:37.01]What you can also do
on something like that

[00:03:39.07]is you can charge a small fee,

[00:03:41.06]seven dollars, 37 dollars,
whatever you want,

[00:03:44.08]where it has a value on it.

[00:03:47.02]You can sell it for more,

[00:03:48.03]but you can also charge a small fee,

[00:03:50.01]cause then you end up getting customers

[00:03:52.03]and not just looking loots.

[00:03:54.06]So right now we’re offering
authentic super star for free

[00:03:58.07]at authenticsuperstar.com,

[00:04:00.04]but it won’t be for long.

[00:04:02.05]And then you just test
your market, you know,

[00:04:04.00]and see if you’re getting a
different type of customer

[00:04:09.00]for the seven dollars as
opposed to the one that’s free.

[00:04:12.06]And then the next thing you
do is you create a basic kind

[00:04:16.00]of course to get them there.

[00:04:17.09]So you create a course that is something,

[00:04:20.09]I prefer it to be something

[00:04:23.03]that someone who’s a total newbie,

[00:04:26.03]or it’s a skill set that somebody
who’s way more experienced

[00:04:31.00]can, you know, needs to know how to do.

[00:04:34.09]So for that we’re gonna be launching

[00:04:37.00]the simply amazing head shots program

[00:04:38.02]that can go on a wait list at
simplyamazingheadshots.com,

[00:04:41.08]and that will give you
really solid branding advice,

[00:04:45.03]and how to be authentic in photos

[00:04:48.02]and in videos and everything I do,

[00:04:50.04]authenticity is really
key because people relate

[00:04:53.08]to real people and therefore,
they’re gonna relate to you

[00:04:57.09]even if you have one of
those really super super

[00:05:00.03]joused up hyper polished kind of photos,

[00:05:04.04]that’s just as beautiful,
but probably not giving you

[00:05:07.07]the right audience.

[00:05:08.09]And then after that, say, okay,

[00:05:11.03]now they now how to look great in photos.

[00:05:14.03]Now they know how to position themselves

[00:05:16.02]in the autheticsuperstore.com program.

[00:05:21.01]Now they know how to brand themselves

[00:05:23.01]and take their own photos
in simplyamazingheadshots.

[00:05:26.07]Well maybe they need to
take this and translate this

[00:05:28.08]into a video workshop that
will be coming up as well.

[00:05:32.02]Because with a video, before
ever, ever take a video,

[00:05:36.07]you need to get your photos straight,

[00:05:39.03]cause they’re gonna set up this shot,

[00:05:40.08]they’re gonna help you with composition,

[00:05:42.01]they’re gonna be your thumbnails,

[00:05:43.05]and they’re also gonna be
something that you need

[00:05:47.06]to use these photos for other things,

[00:05:49.08]for memes, for blog posts, for
whatever it is, quote cards.

[00:05:53.07]So it all follows up.

[00:05:55.06]The next thing is, what you
add is something to the layer

[00:05:59.05]of that’s more maybe actionable

[00:06:02.03]that you are able to then say,

[00:06:05.06]I have all this content,
how do I create it?

[00:06:08.02]What’s my example?

[00:06:09.01]So we’re creating the
content creation course.

[00:06:11.07]And in that you will learn
to do exactly what we do

[00:06:15.00]to create a tremendous amount of content

[00:06:17.05]in the smallest amount of time

[00:06:19.03]with the least amount of work.

[00:06:21.06]There is a key to that.

[00:06:22.09]So that takes them there,

[00:06:24.02]and you’re like, okay,
I’m doing all this stuff

[00:06:26.08]to get you front facing camera.

[00:06:29.05]Then what about how you
show up, how you look.

[00:06:32.02]So then my signature program,
the sayshe crash course

[00:06:35.07]that’s over at sayshe.me.com,
no it’s just sayshe.me,

[00:06:41.04]will teach you how to be your own stylist

[00:06:42.09]cause I was once a stylist for
15 years on big photo shoots

[00:06:46.04]and brand shoots.

[00:06:47.06]So that will get you front facing.

[00:06:49.03]And then what we’re gonna
be launching later on

[00:06:53.02]is gonna be how do you take all of this

[00:06:55.04]to the even next level.

[00:06:57.01]So we’ll be doing retreats
and live workshops

[00:07:00.04]and no, no, no, possibly some
kind of master minding-esque

[00:07:04.00]program, not to keen, not
sure on how that’s gonna go

[00:07:07.01]right yet, but something
that’s much more high level

[00:07:10.00]to get you to the next step.

[00:07:11.08]So that’s kind of how
content ascension works.

[00:07:16.08]And it’s just basically, instead
of creating a whole bunch

[00:07:20.02]of random things all over the place,

[00:07:23.01]you create things that
are kind of like a ladder,

[00:07:25.05]like a step ladder.

[00:07:26.05]You got on the first step,
you go to the second step,

[00:07:28.07]you go to the third step,
and it gets you up there.

[00:07:31.05]And by doing it with different
price points as well,

[00:07:34.05]not only does the content
get deeper and more advanced,

[00:07:40.09]but also, it builds the
bond with your audience,

[00:07:44.06]that they will be willing to
spend more money with you,

[00:07:47.01]cause they’ve gotten results on one,

[00:07:49.07]they get results in the next.

[00:07:51.08]So I hope this helps you guys.

[00:07:54.01]And if you have any questions
on how to build programs

[00:07:57.02]and how to really monetize
what you’re doing right now

[00:08:01.08]in a more in depth way,

[00:08:03.04]drop a comment below and I will
either answer you right here

[00:08:07.02]or I’ll use it in another video coming up,

[00:08:09.08]but that’s it.

[00:08:10.08]You know, so it’s just that’s
how we do it as an example,

[00:08:14.05]and I’d love to know how you do it to.

[00:08:16.07]But like no promotional things below,

[00:08:19.02]that’s kinda not cool,

[00:08:20.02]but you could tell us how you’re doing it.

[00:08:21.05]Okay, so let me give
you a little tour here.

[00:08:24.00]Let’s see if I can turn you around.

[00:08:25.08]So you see, oh there’s a
boat going out over there.

[00:08:28.05]That’s the uptown part of
the New York City skyline.

[00:08:32.04]There’s a ferry boat there,

[00:08:34.03]no that’s actually the circle line.

[00:08:36.02]Right now, you should
be seeing Empire State,

[00:08:40.07]and there’s some housing,
and then right there,

[00:08:43.05]you should have the
Freedom Tower, the bridge,

[00:08:48.00]some pilings, and that
back there is Brooklyn.

[00:08:55.03]So got me here, anyway.

[00:08:56.05]So that’s it,

[00:08:57.03]so the best place for
you to start right now

[00:09:00.09]is authenticsuperstar.com,

[00:09:02.09]so go over there, and let me know,

[00:09:04.08]like how you build your products,

[00:09:07.00]how you’re doing it.

[00:09:07.08]I just, it’s just so easy
to build too many things,

[00:09:10.05]and then what you do
also is as this works,

[00:09:13.03]I highly suggest you build
in as an evergreen way,

[00:09:16.05]so people could come to
you whenever they want,

[00:09:19.01]and then you can offer it special ways,

[00:09:21.06]different times of the year as well.

[00:09:23.04]It makes it just that much easier.

[00:09:25.01]So anyway, that’s it, I’m gonna get,

[00:09:27.07]the sun is killing me,

[00:09:30.00]and I’m gonna sign off

[00:09:31.02]before I get really sweaty in all this.

[00:09:33.04]So I’m gonna see you guys soon,

[00:09:35.02]hope it helps,

[00:09:36.02]and let me know like where you’re at

[00:09:38.07]in your course creation,

[00:09:40.00]and where you need the most
help on in your business.

[00:09:43.02]And also, by the way, I’m
in Williamsburg right now,

[00:09:47.02]and I’m kind of missing two things here.

[00:09:50.00]I’m missing an entire sleeve of tattoos,

[00:09:52.08]and I’m missing a baby stroller.

[00:09:54.07]That seems to be required around here.

[00:09:57.03]Anyway guys, I will see you soon.

[00:10:00.05]Take care, bye bye.

[00:10:03.00]Whoops, I’m gonna to
finish you right here.

[00:10:08.00]I can’t see cause I got sun.

[00:10:09.06]Okay, see you soon.

[00:10:10.08]