Default- Home- helping you + your biz get out there
  • How to use your client value ladder to stop attracting the wrong prospects [Video]

    Great things happen step by step up the client value ladder.

    The Client Value Ladder: How to have your clients GROW with you (because your content + offers calls out to them)

    Hello from steamy Williamsburg, Brooklyn!  Are you attracting the WRONG prospects and feel scattered in creating a batch of disjointed content and product offers?

    As entrepreneurs it’s too easy to want to create MORE stuff so you can help more people, do more things.

    However, if you’re not STRATEGIC you can end up with a lot of DETACHED products and services… and LAUNCHES that flatline. (insert freaked out and exhausted face)

    Now, you don’t need to offer only ONE thing but there should be ONE path.

    What you do is create a Client Value LADDER and a complimentary CONTENT Ladder to take them through the exact path.

    Learn how to to do it with my real examples in the video below:

    Your client value ladder includes everything from your free lead magnets to premium services that should help someone as they SCALE on their CLIENT JOURNEY.

    This methodology was particularly instrumental as I REBRANDed from fashion, beauty and style to what actually FUELS the growth and visibility in your business/

    I love the YIN AND YANG of the behind the scenes mechanics for face of your brand businesses, but they do need to come together in a very holistic way to actually make sense to your tribe.

    Offer ascensions along my client value ladder as mentioned in the video:

    www.HowToLookGreatInPhotos.com

    www.AuthenticSuperstar.com

    www.SimplyAmazingHeadshots.com

    www.Cest-Chic.me

    Grab your free seat to AUTHENTICSUPERSTAR.COM

    Video Transcription

    click to read full transcription

    [00:00:07.01]
    Hello, hello, hello.

    [00:00:09.05]
    I’m coming in live,

    [00:00:10.09]
    I might be sideways.

    [00:00:12.04]
    I don’t know why it’s
    not gonna correct itself,

    [00:00:15.00]
    but we’re gonna go with it.

    [00:00:16.07]
    Anyway guys, I wanted
    to come in right now.

    [00:00:20.06]
    I’m here in the Brooklyn Waterfront.

    [00:00:23.09]
    That’s Manhattan behind me.

    [00:00:28.00]
    It’s super hot.

    [00:00:28.09]
    I’m trying to be under a tree.

    [00:00:30.03]
    And we’re gonna do this,

    [00:00:31.02]
    I wanted to show you this
    really beautiful area.

    [00:00:33.00]
    But the question of the day is.

    [00:00:35.05]
    What to do, what products to develop,

    [00:00:38.05]
    how to create a launch
    to build your business.

    [00:00:41.09]
    So if you are a coach or a
    consultant or an entrepreneur

    [00:00:46.05]
    that’s either just starting
    out or wanting to scale

    [00:00:49.06]
    and realizing that you keep
    reinventing the wheel each time,

    [00:00:52.07]
    and you’re really trying
    to figure out what products

    [00:00:55.01]
    you should add to your content
    and library for your clients

    [00:01:00.00]
    so that you can have offerings
    to provide them with,

    [00:01:04.01]
    to help them, this is gonna be for you.

    [00:01:05.04]
    So for you newbie guys, I’m Sharon Haywood

    [00:01:08.01]
    from FocusonStyle.com.

    [00:01:09.00]
    Site was founded in 1999 and
    I helped other smart, savvy

    [00:01:14.01]
    and skilled entrepreneurs
    who realized they need more

    [00:01:16.09]
    than expertise to stand
    out in a crowded market.

    [00:01:20.05]
    But what happens is sometimes,

    [00:01:22.06]
    particularly with the
    entrepreneurial brain,

    [00:01:25.04]
    we just want to keep doing
    more and more and more,

    [00:01:28.07]
    and it gets to the point
    where we just never feel

    [00:01:33.01]
    like we accomplished anything.

    [00:01:34.08]
    So let me try to stop that

    [00:01:36.07]
    and help you out just a little bit.

    [00:01:38.09]
    So when you’re doing
    products for your clients,

    [00:01:42.03]
    which we’re in the process of
    really trying a whole bunch

    [00:01:45.05]
    of things right now that
    are coming out very soon.

    [00:01:48.02]
    What you want to do is you want

    [00:01:50.04]
    to be able to create products

    [00:01:52.07]
    that help your ideal target
    audience go up the ladder,

    [00:01:57.04]
    that they are able to go maybe
    from point A to point Z plus.

    [00:02:02.04]
    So the way you do that is you
    probably want to start out

    [00:02:06.04]
    with something either free
    or very very inexpensive.

    [00:02:10.08]
    And if it’s inexpensive you
    kinda call that a tripwire.

    [00:02:13.05]
    So what happens is if it’s free,

    [00:02:15.05]
    you’re gonna be getting
    people and helping them,

    [00:02:17.04]
    and you’re gonna be able
    to come in and say things

    [00:02:20.01]
    like this is really cool, this is great,

    [00:02:22.09]
    and you give them your best stuff

    [00:02:24.09]
    because why hold it back,
    you want to help them, right.

    [00:02:27.08]
    And they’re saying this
    is great, this is free,

    [00:02:29.07]
    this is wonderful, why not.

    [00:02:31.05]
    So the kind of things you could
    develop is what we’ve been

    [00:02:34.07]
    doing is perhaps a PDF.

    [00:02:37.02]
    You can get that at
    howtolookgreatinphotos.com.

    [00:02:40.04]
    And that is a very very
    beautifully designed PDF

    [00:02:44.03]
    to give you the key points
    to look great in photos.

    [00:02:47.02]
    Or you could be doing a white paper.

    [00:02:49.03]
    We have that with the selfie infographic.

    [00:02:51.08]
    I don’t have the URL for it right now,

    [00:02:54.01]
    but I’ll drop it in the comments below.

    [00:02:56.00]
    So those are two PDF’s,

    [00:02:57.06]
    two freebies that will help somebody,

    [00:03:00.04]
    and then they will start
    to go into your world.

    [00:03:03.08]
    The next thing you can do is
    what we’re doing right now,

    [00:03:07.07]
    and that is the authentic
    superstar challenge.

    [00:03:10.06]
    Now that’s over at authenticsuperstar.com,

    [00:03:14.00]
    and it’s a free five day
    challenge to get people in,

    [00:03:17.05]
    so over the course of five days,

    [00:03:20.06]
    they will learn more about you,

    [00:03:22.06]
    and you will be helping them.

    [00:03:24.04]
    You will be engaging with them,

    [00:03:25.08]
    you will be increasing the
    no lag and stress factor

    [00:03:28.05]
    that they’ll want to go to the next level,

    [00:03:30.02]
    so something like that
    is deeper than the PDF,

    [00:03:34.01]
    it also creates an
    enormous amount of work.

    [00:03:37.01]
    What you can also do
    on something like that

    [00:03:39.07]
    is you can charge a small fee,

    [00:03:41.06]
    seven dollars, 37 dollars,
    whatever you want,

    [00:03:44.08]
    where it has a value on it.

    [00:03:47.02]
    You can sell it for more,

    [00:03:48.03]
    but you can also charge a small fee,

    [00:03:50.01]
    cause then you end up getting customers

    [00:03:52.03]
    and not just looking loots.

    [00:03:54.06]
    So right now we’re offering
    authentic super star for free

    [00:03:58.07]
    at authenticsuperstar.com,

    [00:04:00.04]
    but it won’t be for long.

    [00:04:02.05]
    And then you just test
    your market, you know,

    [00:04:04.00]
    and see if you’re getting a
    different type of customer

    [00:04:09.00]
    for the seven dollars as
    opposed to the one that’s free.

    [00:04:12.06]
    And then the next thing you
    do is you create a basic kind

    [00:04:16.00]
    of course to get them there.

    [00:04:17.09]
    So you create a course that is something,

    [00:04:20.09]
    I prefer it to be something

    [00:04:23.03]
    that someone who’s a total newbie,

    [00:04:26.03]
    or it’s a skill set that somebody
    who’s way more experienced

    [00:04:31.00]
    can, you know, needs to know how to do.

    [00:04:34.09]
    So for that we’re gonna be launching

    [00:04:37.00]
    the simply amazing head shots program

    [00:04:38.02]
    that can go on a wait list at
    simplyamazingheadshots.com,

    [00:04:41.08]
    and that will give you
    really solid branding advice,

    [00:04:45.03]
    and how to be authentic in photos

    [00:04:48.02]
    and in videos and everything I do,

    [00:04:50.04]
    authenticity is really
    key because people relate

    [00:04:53.08]
    to real people and therefore,
    they’re gonna relate to you

    [00:04:57.09]
    even if you have one of
    those really super super

    [00:05:00.03]
    joused up hyper polished kind of photos,

    [00:05:04.04]
    that’s just as beautiful,
    but probably not giving you

    [00:05:07.07]
    the right audience.

    [00:05:08.09]
    And then after that, say, okay,

    [00:05:11.03]
    now they now how to look great in photos.

    [00:05:14.03]
    Now they know how to position themselves

    [00:05:16.02]
    in the autheticsuperstore.com program.

    [00:05:21.01]
    Now they know how to brand themselves

    [00:05:23.01]
    and take their own photos
    in simplyamazingheadshots.

    [00:05:26.07]
    Well maybe they need to
    take this and translate this

    [00:05:28.08]
    into a video workshop that
    will be coming up as well.

    [00:05:32.02]
    Because with a video, before
    ever, ever take a video,

    [00:05:36.07]
    you need to get your photos straight,

    [00:05:39.03]
    cause they’re gonna set up this shot,

    [00:05:40.08]
    they’re gonna help you with composition,

    [00:05:42.01]
    they’re gonna be your thumbnails,

    [00:05:43.05]
    and they’re also gonna be
    something that you need

    [00:05:47.06]
    to use these photos for other things,

    [00:05:49.08]
    for memes, for blog posts, for
    whatever it is, quote cards.

    [00:05:53.07]
    So it all follows up.

    [00:05:55.06]
    The next thing is, what you
    add is something to the layer

    [00:05:59.05]
    of that’s more maybe actionable

    [00:06:02.03]
    that you are able to then say,

    [00:06:05.06]
    I have all this content,
    how do I create it?

    [00:06:08.02]
    What’s my example?

    [00:06:09.01]
    So we’re creating the
    content creation course.

    [00:06:11.07]
    And in that you will learn
    to do exactly what we do

    [00:06:15.00]
    to create a tremendous amount of content

    [00:06:17.05]
    in the smallest amount of time

    [00:06:19.03]
    with the least amount of work.

    [00:06:21.06]
    There is a key to that.

    [00:06:22.09]
    So that takes them there,

    [00:06:24.02]
    and you’re like, okay,
    I’m doing all this stuff

    [00:06:26.08]
    to get you front facing camera.

    [00:06:29.05]
    Then what about how you
    show up, how you look.

    [00:06:32.02]
    So then my signature program,
    the sayshe crash course

    [00:06:35.07]
    that’s over at sayshe.me.com,
    no it’s just sayshe.me,

    [00:06:41.04]
    will teach you how to be your own stylist

    [00:06:42.09]
    cause I was once a stylist for
    15 years on big photo shoots

    [00:06:46.04]
    and brand shoots.

    [00:06:47.06]
    So that will get you front facing.

    [00:06:49.03]
    And then what we’re gonna
    be launching later on

    [00:06:53.02]
    is gonna be how do you take all of this

    [00:06:55.04]
    to the even next level.

    [00:06:57.01]
    So we’ll be doing retreats
    and live workshops

    [00:07:00.04]
    and no, no, no, possibly some
    kind of master minding-esque

    [00:07:04.00]
    program, not to keen, not
    sure on how that’s gonna go

    [00:07:07.01]
    right yet, but something
    that’s much more high level

    [00:07:10.00]
    to get you to the next step.

    [00:07:11.08]
    So that’s kind of how
    content ascension works.

    [00:07:16.08]
    And it’s just basically, instead
    of creating a whole bunch

    [00:07:20.02]
    of random things all over the place,

    [00:07:23.01]
    you create things that
    are kind of like a ladder,

    [00:07:25.05]
    like a step ladder.

    [00:07:26.05]
    You got on the first step,
    you go to the second step,

    [00:07:28.07]
    you go to the third step,
    and it gets you up there.

    [00:07:31.05]
    And by doing it with different
    price points as well,

    [00:07:34.05]
    not only does the content
    get deeper and more advanced,

    [00:07:40.09]
    but also, it builds the
    bond with your audience,

    [00:07:44.06]
    that they will be willing to
    spend more money with you,

    [00:07:47.01]
    cause they’ve gotten results on one,

    [00:07:49.07]
    they get results in the next.

    [00:07:51.08]
    So I hope this helps you guys.

    [00:07:54.01]
    And if you have any questions
    on how to build programs

    [00:07:57.02]
    and how to really monetize
    what you’re doing right now

    [00:08:01.08]
    in a more in depth way,

    [00:08:03.04]
    drop a comment below and I will
    either answer you right here

    [00:08:07.02]
    or I’ll use it in another video coming up,

    [00:08:09.08]
    but that’s it.

    [00:08:10.08]
    You know, so it’s just that’s
    how we do it as an example,

    [00:08:14.05]
    and I’d love to know how you do it to.

    [00:08:16.07]
    But like no promotional things below,

    [00:08:19.02]
    that’s kinda not cool,

    [00:08:20.02]
    but you could tell us how you’re doing it.

    [00:08:21.05]
    Okay, so let me give
    you a little tour here.

    [00:08:24.00]
    Let’s see if I can turn you around.

    [00:08:25.08]
    So you see, oh there’s a
    boat going out over there.

    [00:08:28.05]
    That’s the uptown part of
    the New York City skyline.

    [00:08:32.04]
    There’s a ferry boat there,

    [00:08:34.03]
    no that’s actually the circle line.

    [00:08:36.02]
    Right now, you should
    be seeing Empire State,

    [00:08:40.07]
    and there’s some housing,
    and then right there,

    [00:08:43.05]
    you should have the
    Freedom Tower, the bridge,

    [00:08:48.00]
    some pilings, and that
    back there is Brooklyn.

    [00:08:55.03]
    So got me here, anyway.

    [00:08:56.05]
    So that’s it,

    [00:08:57.03]
    so the best place for
    you to start right now

    [00:09:00.09]
    is authenticsuperstar.com,

    [00:09:02.09]
    so go over there, and let me know,

    [00:09:04.08]
    like how you build your products,

    [00:09:07.00]
    how you’re doing it.

    [00:09:07.08]
    I just, it’s just so easy
    to build too many things,

    [00:09:10.05]
    and then what you do
    also is as this works,

    [00:09:13.03]
    I highly suggest you build
    in as an evergreen way,

    [00:09:16.05]
    so people could come to
    you whenever they want,

    [00:09:19.01]
    and then you can offer it special ways,

    [00:09:21.06]
    different times of the year as well.

    [00:09:23.04]
    It makes it just that much easier.

    [00:09:25.01]
    So anyway, that’s it, I’m gonna get,

    [00:09:27.07]
    the sun is killing me,

    [00:09:30.00]
    and I’m gonna sign off

    [00:09:31.02]
    before I get really sweaty in all this.

    [00:09:33.04]
    So I’m gonna see you guys soon,

    [00:09:35.02]
    hope it helps,

    [00:09:36.02]
    and let me know like where you’re at

    [00:09:38.07]
    in your course creation,

    [00:09:40.00]
    and where you need the most
    help on in your business.

    [00:09:43.02]
    And also, by the way, I’m
    in Williamsburg right now,

    [00:09:47.02]
    and I’m kind of missing two things here.

    [00:09:50.00]
    I’m missing an entire sleeve of tattoos,

    [00:09:52.08]
    and I’m missing a baby stroller.

    [00:09:54.07]
    That seems to be required around here.

    [00:09:57.03]
    Anyway guys, I will see you soon.

    [00:10:00.05]
    Take care, bye bye.

    [00:10:03.00]
    Whoops, I’m gonna to
    finish you right here.

    [00:10:08.00]
    I can’t see cause I got sun.

    [00:10:09.06]
    Okay, see you soon.

    [00:10:10.08]

    More related posts + videos:

    , , , , , , ,