Market Like A Kardashion- IT will work for you too!
Even if you don’t love the Kardashians, you’ve gotta give them credit for incredible marketing longevity.
Strolling around my neighborhood, I couldn’t help but keep thinking about an article I read in The New York Times earlier, “Keeping Up With the Kardashian Cash Flow.”
According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable.
VULNERABILITY and AUTHENTICITY are what draws your audience in.
It removes the veneer of the third wall that keeps you on one side and your audience on the other.
People get to KNOW, LIKE AND TRUST you like a real human being….
That CONNECTION IS PRICELESS.
You can and should do this too. –
Your brand is YOUR reality TV show.
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