Note From Sharon…
It’s been such a helter-skelter week.
Sometimes what you do everyday just doesn’t seem that monumental to you. But then you look back and reflect and see the thread of continuity that makes each individual moment more special.
This week it is the power of connection.
Because quite frankly, it’s better together!
From spending quality time with family and friends, exploring restaurants from far off places that make the world seem so much closer, and investing in the time to make new business bestie and nourish the ones we have.
The theme of connection follows suit on FocusOnStyle.
Without connecting your business side to your style side and honoring the beauty of each, you are simply not fully showing up to your advantage.
For me SEO is just as sexy as a new pair of shoes, and I’ll tell you why. You’ll also get a stellar schooling in how to elevate your communication and networking skills with Karen Yankovich on the podcast. I’m giving you a peek at an Influencer event that I’ll tell you more about soon. And we’re reprising how real is really real.
Let’s get down to it…
Listen…
The Power Of Connections + Linked In Networking Strategy With Karen Yankovich [7 Days To Amazing Podcast]
This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media.
Karen is an expert when it comes to positioning your expertise and influence through the use of social media.
Karen’s wide range of experiences through the years have developed her into one of the leading social mediaexperts in the industry. It’s no surprise that she is known as the “LinkedIn Queen” in some circles.
Whether you are just getting into your social media strategy, or need to rework the way you show up on social media, this episode is for you. It’s all about positioning yourself as an influencer with the authority and expertise to create connections that can turn into actual business opportunities.
Watch…
The Top 3 SEO TIPS For Beginners… [Quick Tips Video]
Beginner tips to better SEO…
If your just starting out, or not really well versed in SEO, I have a few pointers that can really make a difference and help get your name noticed on the web.
Incase you haven’t heard the term before, SEO or Search Engine Optimization, is what helps you be seen online. Your level of SEO impacts google search and, ultimately, traffic to your website.
Click here to learn my basic rules to follow if you are reworking your SEO strategy.
Watch…
Video Style Tips For Social Media: How Authentic Should I Look On Camera?
In this video, you will learn if being too much of your authentic self is holding you back on video?
So much of our lives is captured on camera these days. As a small business owner, entrepreneur or free-lancer, we tend to broadcast ourselves on a daily basis between Facebook Live, Skype, Youtube, Instagram, etc.
Lately, I’ve been getting asked so much about how “authenticity” comes into the picture as we project ourselves online as the face of our business.
The answer depends on a few factors.
You have to consider the tone of the video. Is it slice of life or business oriented? If it’s slice of life, it’s okay to look casual. But you have to distinguish casual from sloppy and shlumpy. If you look like a wreck, people will assume your business and brand are a wreck.
To boil it down, you must look relevant and avoid looking SLOPPY anytime you appear on camera.
When addressing your audience with business in mind, you might want to put more effort into your style and presence with some makeup and planned outfits.
Always make sure you come across professional and on the mark for your industry. The main idea is that you must stay on brand. Don’t capture yourself in a nonflattering way. Even for more casual videos, your visual message should be polished, even if you are not wearing make-up.
A little goes a long way when you clean up well.
Join the Private Community…
If you are not already a member of the private FocusOnStyle Insider’s Clubhouse on Facebook. It’s where style, beauty, and business synergize!
It’s easy and free and a great way to mix and mingle, while seeing special things that you may not get on the regular Facebook page.
:: CLICK TO JOIN NOW
Getting Social…
I popped in LIVE at an Influencer event. Will tell you more about that in the coming days, but for now enjoy the color tips and why composition is so important in video and photos. Enjoy the New York skyline!
More Goodness
Are we connected on social media?
Go here now to follow:
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