How to create your own authentic B-Roll [Quick Tips Video]
What the heck is b-roll and how to make it authentic to you? Yup, you hear about b-roll and have no idea of why it's so important. B-roll are the takeaway shots that create a story and help your audience connect with your message, lifestyle, values. They are the images that speak for themselves without words. The easy solution is to just buy stock footage. BUT, not only does descent stock (not the creepy stock that looks like a bad insurance ad from 1988) cost a lot it does not represent you! Yeah, you. So how the heck can you tell YOUR story and not clip together a batch of inauthentic clips that may or may not look like the