How To Be Relevant: My Grandma And Your Brand [Video]

Staying Relevant in Today's Market

If you feel like opportunities are passing you by and wondering if you are still relevant, watch this.

Staying  relevant in your business, in your style, and even your outlook can get a little dusty if you let it.

We all hold certain memories and certain things dear to our heart.

Time goes on and the memory remains.

Here’s the thing, the memory is wonderful but in actuality that very thing can grow old and we may never even realize it.

Talk a walk with me in Miami in this live video–  let’s talk about staying relevant and on top of your game in today’s crowded market. (Warning: Funny story & lousy impersonation included)

I’m using this memory of my grandma as a catalyst for you to think about your visual message and authentic visual storytelling.

It’s time to get and stay modern so yo can attract your most aligned and most profitable audience.

Join me at Authenticsuperstar.com – it’s free and will get you out of the image rut!

RELATED: How To Look Ageless OR 9 Geezer Magnets That Read Old And Why To Avoid Them

Video Transcription

click to read full transcription

[00:00:00.08]Hello, hello!

[00:00:02.04]You guys want to humor me with
a little funny story here?

[00:00:06.06]I’m in Miami…

[00:00:08.04]in Lincoln Road,

[00:00:10.01]which is quite a cool
shopping strip right now.

[00:00:15.05]Show you a little bit on this side.

[00:00:21.06]It’s really pretty here.

[00:00:23.01]So let me tell you a funny story.

[00:00:24.04]So, when I was a little
girl, my grandmother,

[00:00:27.08]like all old Jewish ladies used to do,

[00:00:30.00]would used to come to Miami Beach

[00:00:32.01]to find their second husbands,

[00:00:33.06]with they’re blonde mink stoles.

[00:00:36.00]And my grandmother always
used to say, “I’m going

[00:00:37.05]“to Lincoln Road at Miami Beach.

[00:00:40.03]“I’m going to Lincoln
Road at Miami Beach.”

[00:00:42.09]And, that was her accent,

[00:00:44.05]and what happened–

[00:00:45.04]She even used to write me letters!

[00:00:46.07]She used to write me all these letters

[00:00:48.01]and, even though she spoke
perfect English, her…

[00:00:53.01]There’s a twig in my shoe.

[00:00:54.07]Her spelling was not the best.

[00:00:57.00]So for me to understand her sometimes,

[00:00:59.03]I had to [laughs] read her letters

[00:01:03.00]in a Russian, Yiddish accent.

[00:01:06.03]So anyway, here I am in Lincoln Road,

[00:01:08.09]and it’s really beautiful here,

[00:01:10.04]and it’s very chic.

[00:01:11.05]And when I was a little girl,

[00:01:13.01]and when my grandmother used to come here,

[00:01:15.02]it was a lot of things,

[00:01:16.00]but I don’t know if I would call it chic.

[00:01:17.04]It had a lot of chocolate-covered
coconut patty stores

[00:01:21.02]and send oranges back home
stores and all sorts of that,

[00:01:25.07]and now it’s just a really
beautiful shopping mall.

[00:01:29.02]There aren’t any cars on it.

[00:01:31.04]They’re certainly going across
it where I am right now.

[00:01:35.04]And it’s very different,

[00:01:36.07]so I wanted to also just
let you think about–

[00:01:40.07]Looking both ways.

[00:01:42.00]Think about a new business.

[00:01:43.07]What changes?

[00:01:44.08]What’s the same, but what’s different?

[00:01:47.04]For me, this will always remind me,

[00:01:50.02]this street will always
remind me of my grandmother.

[00:01:52.08]It will always remind me
of being a little girl.

[00:01:55.09]It’ll always remind me
of me coming out here

[00:01:58.00]for spring break with my friends

[00:02:00.04]when I was in high school and college,

[00:02:02.06]and it will always remind me of that,

[00:02:04.04]but it’s so different now.

[00:02:06.05]It is just so different now.

[00:02:08.04]It’s modernized, it’s beautiful,

[00:02:10.08]it’s completely different
than it was then,

[00:02:13.09]but it’s gorgeous.

[00:02:15.00]So when it’s the same thing
your in your business,

[00:02:17.02]there’s things that you could
have happy memories about

[00:02:19.07]that can bring back really
nice experiences for you,

[00:02:23.04]that you loved at one point in time.

[00:02:26.08]This banyan tree.

[00:02:27.07]That you loved in one point in time,

[00:02:30.01]but through time they’ve changed

[00:02:33.03]and you need to change with them.

[00:02:35.06]And with a lot of people
that happens with your photo.

[00:02:38.08]You find a photo that is totally stale

[00:02:42.00]and you keep using it because
you looked good in it once.

[00:02:45.06]It was a nice photo in its day,

[00:02:48.01]but you keep holding onto it,

[00:02:50.03]but things change, you’ve changed.

[00:02:52.04]We’ve all grown older.

[00:02:53.09]Sometimes we even look better

[00:02:55.00]when we’re older than
when we were younger.

[00:02:57.04]Whatever it is, we need to change.

[00:02:59.05]We need to keep up to date, we need–

[00:03:01.03]Hello Leslie, hi!

[00:03:03.03]We need to stay up to date.

[00:03:04.09]We need to stay relevant

[00:03:06.07]with who we are or we get caught

[00:03:08.09]in the same old,

[00:03:11.01]old ways, then we lose out.

[00:03:14.00]So, you can’t also have
just one photo out there

[00:03:17.04]all the time because
it gets really boring,

[00:03:19.07]and what happens with that
is people get something

[00:03:21.09]called photo fatigue,

[00:03:23.04]where they see the same
photo so many times

[00:03:27.01]that they don’t even see it
anymore, they fall asleep.

[00:03:30.05]So you need to keep things up to date,

[00:03:32.00]and you need to keep things
modern and different,

[00:03:34.09]and you also need to have a huge variety

[00:03:37.03]and a library of photos.

[00:03:38.09]So some people might think
that that means going out

[00:03:41.09]to getting a photographer,
getting a branding shoot.

[00:03:45.04]That’s not what this is about at all,

[00:03:47.06]because even though those
photos could be great,

[00:03:50.08]they’re not the real you,
and people are only relating,

[00:03:54.08]only relating to the real you.

[00:03:57.03]They connect with real people,

[00:03:58.07]and that’s what they relate to more.

[00:04:00.03]So by getting these very staged photos,

[00:04:02.05]or these corporate photos,

[00:04:04.01]you’re actually kicking
yourself in the foot

[00:04:06.03]when you’re putting the fourth wall up

[00:04:07.08]between you and your best customer,

[00:04:10.04]because they’re seeing
this polished veneer

[00:04:13.08]of who you want them to
see rather than connecting

[00:04:17.03]with the heart and soul
of who you really are

[00:04:19.00]as a human being.

[00:04:20.06]So, I need you to do a couple of things.

[00:04:22.04]I need you to, first, realize
that people connect to you,

[00:04:26.03]and when they connect to
in photos, be authentic.

[00:04:29.08]Now that doesn’t mean you can
take any old photo anywhere,

[00:04:33.01]anyplace and just put it up,
because if looks the wrong way,

[00:04:36.06]if the background’s a little sketchy,

[00:04:38.04]if the lighting is not right,

[00:04:40.04]if you’re just not
positioning yourself in a way

[00:04:43.07]that you would be attracting your best

[00:04:45.02]and most profitable clients,

[00:04:46.09]that photo can actually deter

[00:04:50.03]who you actually want to attract.

[00:04:52.03]So you can’t do that.

[00:04:53.06]You have to know some
skills of set and setting,

[00:04:55.09]how to get it done, how
to do it in the right way,

[00:04:58.08]and just how to be on
brand for who you are

[00:05:01.00]so you don’t look like old
fuddy-duddy all the time,

[00:05:03.06]using the same thing,

[00:05:05.03]just like the story I told you
earlier about my grandmother.

[00:05:08.01]You know, this has happy memories to me.

[00:05:11.04]I look at this place and
realize what it’s like here,

[00:05:14.09]but it’s very different
than as I realize it.

[00:05:18.00]Things change, the town changed

[00:05:19.09]from 928 years ago when I was kid.

[00:05:23.01]Things changed from the 862
years ago when I was in college.

[00:05:28.01]So you got to keep that in mind
when you’re doing your brand

[00:05:32.01]and your business if
you want to stay modern,

[00:05:34.00]if you want to stay relevant,

[00:05:35.08]if you want to stay on top of things.

[00:05:38.00]So I can help you out right
now with a free challenge

[00:05:41.00]that’s starting pretty much
when I’m back here, right?

[00:05:44.02]So I need you to go over
to authenticsuperstar.com.

[00:05:48.01]That’s authenticsuperstar.com.

[00:05:50.07]Join the free five-day challenge with me,

[00:05:53.03]and I’ll show you how to
set yourself up in photos

[00:05:55.08]that you can become your
own magnet to your best,

[00:05:59.00]most ideal customers by
simply, simply being you.

[00:06:03.04]Pretty cool, right?

[00:06:04.07]So see you over there, and
thank you guys for watching now.

[00:06:08.05]I see a few people that are live.

[00:06:10.03]I know you, Leslie so…

[00:06:12.07]Hello, hello.

[00:06:14.04]Any questions?

[00:06:15.09]You want a little tour of
where I am on Lincoln Road?

[00:06:19.03]Let me…

[00:06:21.03]Let me turn…

[00:06:23.01]you around with the sun in my eyes.

[00:06:25.01]I can never…

[00:06:26.01]Here, lets do it that way.

[00:06:29.06][birds chirp]

[00:06:32.07]There’s somebody there…

[00:06:44.09]Cute, right?

[00:06:46.00]Anyway, that’s it guys.

[00:06:47.08]See you over at authenticsuperstar.com

[00:06:49.08]and just think about it, you know.

[00:06:51.09]What was relative once
before is not relative now,

[00:06:54.03]and that will date you
out of the industry.

[00:06:56.05]You can’t be known

[00:06:57.06]as the old cranky old
lady there all the time

[00:07:00.06]because you’re using the same thing,

[00:07:01.08]even if it’s a few years old.

[00:07:03.03]You have to stay modern.

[00:07:04.04]You have to stay on top of
it, and you have to change

[00:07:07.05]and have a library of photos,
and that will be your magnet

[00:07:11.07]to attract your best audience.

[00:07:13.04]Okay guys. See you soon,
authenticsuperstar.com.

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