Social Media Growth Hack: How to attract your tribe on social media [Video]

help not connecting with rifght audience social

If you’re frustrating wondering how others are attracting their tribe on social media and why you are not connecting and growing your best audience… don’t forget this!

Are you scratching your head about why all your hard work isn’t paying off?

You’re posting regularly. You’re even creating ads. But the people don’t seem “right.”

Even though you are doing all the ‘right stuff”  you’re asking yourself, “Why am I not connecting with my best audience?”  There could be a simple fix.

Think of the adage “birds of feather flock together” and how it can help you scale your business.

Watch the video below about attracting your tribe and growing your best audience.

There’s a transcript below too.

In social media, just like in social situations or business networking events, people immediately gravitate to those who are like them.

It makes us feel secure and welcome at first.

Therefore, how you show up online as your most authentic self is critical to the first impression you make to build your audience.

In less than 1/10th of a second people form an opinion about you based on your photo online- so why not send a dog whistle that only your best audience responds to?

Don’t worry, you don’t fancy stuff to pull this off.

💎 Go to to put what you learned into into action in my free 5-day challenge.

See you there!

Video Transcription

click to read full transcription

Hey, hey, hey, how are you guys?

It’s Sharon here.

I wanted to talk to you about birds

of a feather flocking together.

It seems really dumb and weird,

but that old adage is true especially,

especially when it comes to your business.

Because what happens
is, and if you notice,

if you ever go to even something

like networking events,
business conventions,

conferences, or mostly online,

where people are following
each other on social media,

what happens is, like attracts like.

So, if you’re someone who wants to find

more upscale clients, who wants
higher level opportunities,

higher level clients,
and you show up being

a little more on schlumpy-dump,

and looking like a little clueless,

like you don’t know what you’re doing,

or seeming self-conscious
and really not on top of it,

what’s gonna happen is
you’re actually going

to detract your best customers.

You’re gonna actually have
them go away from you.

So what you wanna do, is
when you’re showing up

on photos, when you’re
showing up on lives,

is take people with you,
because everyone likes

someone who’s a little aspirational,

who has something more interesting

than sitting in the same
office all the time.

Provide value to the people

so they wanna listen to you,

but also be able to understand

that you are a magnet for your best,

most ideal audience.

So how you show up in photos,
how you show up in videos,

actually sounds a dog whistle

that only your best people hear

and other people who aren’t interested

in that type of thing,
they will not see you.

You will get lost in the crowd for them,

which is exactly what you want.

‘Cause you wanna be able to get in

to the right people and get away

from the wrong people, from the noise.

So when you’re showing
up, you need to be able

to position yourself in a way

that you look like in authority,

you’re standing in your expertise,

and you look real, like a human being.

That is the most important thing,

because when you’re getting out there

and you’re creating all
these souped-up images

and all these fancy branding shoots

or you’re doing one photo that may be

a corporate kind of photo,

that you’re repeating time and time again,

you end up creating photo fatigue

for the one photo.

And the branding photo, you’re
actually playing yourself

like an actor.

You’re not connecting
with the real people.

So it’s critical that you show up

as your best, real, authentic self

so that you can be out there and attract

your best audience, because birds

of a feather flock together.

And just think about it,
even in a conference,

so many times I’ve gone out there

and you start looking around

and you see these clumps of people,

these flocks of people,
these little cliques

or whatever you wanna call it,

groups of people together.

And they’re all kind of alike,

like you never really see the ones

that are kind of like all earthy

mixed in with the ones
that are all corporate.

It’s always like people
gravitate to each other

because we’re shy and
we’re not that outgoing

normally by nature, so it puts you

much more at ease to be with people

who you would assume would
have a similar mindset to you,

would have similar values to you.

So it’s the same thing when you’re putting

your photos out there, and you’re

in this crowded feed and you’re going down

with celebrities and thought leaders

and big deals and people who are clueless

and Aunt Tilly and your neighbor

and whatever it is.

And if someone is seeing you
through your Instagram feed

or seeing you through your Facebook feed

or seeing you through
your paid advertising,

what’s gonna happen is they will instantly

gravitate to the person who
looks interesting to them,

to the person who appeals to them,

and then, once that 10 seconds,

it takes one-tenth, one-tenth

of one second for someone
to pass judgment on you

and once they do, then
they’ll listen to you.

But your photo, that’s
your brand ambassador,

that speaks volumes before you get

to say a word.

So you need to really make sure

that as you’re getting out there

and you’re standing out there,

that you’re putting yourself in a way

that people want to relate to you.

And it’s actually kind of easy,

because you don’t need all
the fancy photo shoots.

You don’t need to spend hundreds

or thousands of dollars on
a branding photographer.

You don’t need to go feel uncomfortable

with the corporate shot that goes snap

and you all have that cheese expression.

You need to just understand how to use

exactly what you have,
which is your phone.

I’m holding one right now.

And take your pictures
and do it your own way.

And there’s some techniques,
of course, to it.

I was a stylist for 15
years on big photo shoots.

I learned a lot on the other side

of the camera, and it
was really hard for me

as an entrepreneur going out there

as the face of my brand, but reality TV

paved the way.

Influences pave the way so that you

can no longer hide and
do all this other stuff

that’s now like so three years ago,

five years ago, two years ago,

of these really overdone branding shoots.

If you wanna have them
because it gives you

an ego boost and you think it’s cool,

that’s okay.

But do it like 20% of the time.

The rest of the time
you need to just learn

how to connect.

And if you wanna learn
how to connect in photos,

I have a five-day
challenge that’s coming up.

It’s totally free and all you need to do

is go over to

and I will hook you up with what you need

to get started in the
free five-day challenge,

so you can go out there and attract

your best, most profitable audience

by being the best at being you

in a natural, easy, non-stressful way

that won’t cost you a fortune

in getting other people involved.

You’ll just learn the skills
you need to get started

to get out there.

So that’s

and listen, don’t miss out on this!

All the celebrities are doing,

entrepreneurs are late to the game.

So you’re gonna be having the
unfair advantage on this one.


See you there!



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