If you’re frustrating wondering how others are attracting their tribe on social media and why you are not connecting and growing your best audience… don’t forget this!
Are you scratching your head about why all your hard work isn’t paying off?
You’re posting regularly. You’re even creating ads. But the people don’t seem “right.”
Even though you are doing all the ‘right stuff” you’re asking yourself, “Why am I not connecting with my best audience?” There could be a simple fix.
Think of the adage “birds of feather flock together” and how it can help you scale your business.
Watch the video below about attracting your tribe and growing your best audience.
There’s a transcript below too.
In social media, just like in social situations or business networking events, people immediately gravitate to those who are like them.
It makes us feel secure and welcome at first.
Therefore, how you show up online as your most authentic self is critical to the first impression you make to build your audience.
In less than 1/10th of a second people form an opinion about you based on your photo online- so why not send a dog whistle that only your best audience responds to?
Don’t worry, you don’t fancy stuff to pull this off.
💎 Go to AUTHENTICSUPERSTAR.com to put what you learned into into action in my free 5-day challenge.
See you there!
Hey, hey, hey, how are you guys?
It’s Sharon here.
I wanted to talk to you about birds
of a feather flocking together.
It seems really dumb and weird,
but that old adage is true especially,
especially when it comes to your business.
Because what happens
is, and if you notice,
if you ever go to even something
like networking events,
conferences, or mostly online,
where people are following
each other on social media,
what happens is, like attracts like.
So, if you’re someone who wants to find
more upscale clients, who wants
higher level opportunities,
higher level clients,
and you show up being
a little more on schlumpy-dump,
and looking like a little clueless,
like you don’t know what you’re doing,
or seeming self-conscious
and really not on top of it,
what’s gonna happen is
you’re actually going
to detract your best customers.
You’re gonna actually have
them go away from you.
So what you wanna do, is
when you’re showing up
on photos, when you’re
showing up on lives,
is take people with you,
because everyone likes
someone who’s a little aspirational,
who has something more interesting
than sitting in the same
office all the time.
Provide value to the people
so they wanna listen to you,
but also be able to understand
that you are a magnet for your best,
most ideal audience.
So how you show up in photos,
how you show up in videos,
actually sounds a dog whistle
that only your best people hear
and other people who aren’t interested
in that type of thing,
they will not see you.
You will get lost in the crowd for them,
which is exactly what you want.
‘Cause you wanna be able to get in
to the right people and get away
from the wrong people, from the noise.
So when you’re showing
up, you need to be able
to position yourself in a way
that you look like in authority,
you’re standing in your expertise,
and you look real, like a human being.
That is the most important thing,
because when you’re getting out there
and you’re creating all
these souped-up images
and all these fancy branding shoots
or you’re doing one photo that may be
a corporate kind of photo,
that you’re repeating time and time again,
you end up creating photo fatigue
for the one photo.
And the branding photo, you’re
actually playing yourself
like an actor.
You’re not connecting
with the real people.
So it’s critical that you show up
as your best, real, authentic self
so that you can be out there and attract
your best audience, because birds
of a feather flock together.
And just think about it,
even in a conference,
so many times I’ve gone out there
and you start looking around
and you see these clumps of people,
these flocks of people,
these little cliques
or whatever you wanna call it,
groups of people together.
And they’re all kind of alike,
like you never really see the ones
that are kind of like all earthy
mixed in with the ones
that are all corporate.
It’s always like people
gravitate to each other
because we’re shy and
we’re not that outgoing
normally by nature, so it puts you
much more at ease to be with people
who you would assume would
have a similar mindset to you,
would have similar values to you.
So it’s the same thing when you’re putting
your photos out there, and you’re
in this crowded feed and you’re going down
with celebrities and thought leaders
and big deals and people who are clueless
and Aunt Tilly and your neighbor
and whatever it is.
And if someone is seeing you
through your Instagram feed
or seeing you through your Facebook feed
or seeing you through
your paid advertising,
what’s gonna happen is they will instantly
gravitate to the person who
looks interesting to them,
to the person who appeals to them,
and then, once that 10 seconds,
it takes one-tenth, one-tenth
of one second for someone
to pass judgment on you
and once they do, then
they’ll listen to you.
But your photo, that’s
your brand ambassador,
that speaks volumes before you get
to say a word.
So you need to really make sure
that as you’re getting out there
and you’re standing out there,
that you’re putting yourself in a way
that people want to relate to you.
And it’s actually kind of easy,
because you don’t need all
the fancy photo shoots.
You don’t need to spend hundreds
or thousands of dollars on
a branding photographer.
You don’t need to go feel uncomfortable
with the corporate shot that goes snap
and you all have that cheese expression.
You need to just understand how to use
exactly what you have,
which is your phone.
I’m holding one right now.
And take your pictures
and do it your own way.
And there’s some techniques,
of course, to it.
I was a stylist for 15
years on big photo shoots.
I learned a lot on the other side
of the camera, and it
was really hard for me
as an entrepreneur going out there
as the face of my brand, but reality TV
paved the way.
Influences pave the way so that you
can no longer hide and
do all this other stuff
that’s now like so three years ago,
five years ago, two years ago,
of these really overdone branding shoots.
If you wanna have them
because it gives you
an ego boost and you think it’s cool,
But do it like 20% of the time.
The rest of the time
you need to just learn
how to connect.
And if you wanna learn
how to connect in photos,
I have a five-day
challenge that’s coming up.
It’s totally free and all you need to do
is go over to authenticsuperstar.com
and I will hook you up with what you need
to get started in the
free five-day challenge,
so you can go out there and attract
your best, most profitable audience
by being the best at being you
in a natural, easy, non-stressful way
that won’t cost you a fortune
in getting other people involved.
You’ll just learn the skills
you need to get started
to get out there.
So that’s authenticsuperstar.com
and listen, don’t miss out on this!
All the celebrities are doing,
entrepreneurs are late to the game.
So you’re gonna be having the
unfair advantage on this one.
See you there!
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