Social Media Growth Hack: How to attract your tribe on social media [Video]

help not connecting with rifght audience social

If you’re frustrating wondering how others are attracting their tribe on social media and why you are not connecting and growing your best audience… don’t forget this!

Are you scratching your head about why all your hard work isn’t paying off?

You’re posting regularly. You’re even creating ads. But the people don’t seem “right.”

Even though you are doing all the ‘right stuff”  you’re asking yourself, “Why am I not connecting with my best audience?”  There could be a simple fix.

Think of the adage “birds of feather flock together” and how it can help you scale your business.

Watch the video below about attracting your tribe and growing your best audience.

There’s a transcript below too.

In social media, just like in social situations or business networking events, people immediately gravitate to those who are like them.

It makes us feel secure and welcome at first.

Therefore, how you show up online as your most authentic self is critical to the first impression you make to build your audience.

In less than 1/10th of a second people form an opinion about you based on your photo online- so why not send a dog whistle that only your best audience responds to?

Don’t worry, you don’t fancy stuff to pull this off.

💎 Go to AUTHENTICSUPERSTAR.com to put what you learned into into action in my free 5-day challenge.

See you there!

Video Transcription

click to read full transcription

[00:00:01.00]
Hey, hey, hey, how are you guys?

[00:00:03.00]
It’s Sharon here.

[00:00:03.08]
I wanted to talk to you about birds

[00:00:06.00]
of a feather flocking together.

[00:00:08.04]
It seems really dumb and weird,

[00:00:09.09]
but that old adage is true especially,

[00:00:12.00]
especially when it comes to your business.

[00:00:14.09]
Because what happens
is, and if you notice,

[00:00:16.09]
if you ever go to even something

[00:00:18.01]
like networking events,
business conventions,

[00:00:20.09]
conferences, or mostly online,

[00:00:24.00]
where people are following
each other on social media,

[00:00:27.01]
what happens is, like attracts like.

[00:00:31.00]
So, if you’re someone who wants to find

[00:00:33.03]
more upscale clients, who wants
higher level opportunities,

[00:00:36.05]
higher level clients,
and you show up being

[00:00:39.03]
a little more on schlumpy-dump,

[00:00:40.09]
and looking like a little clueless,

[00:00:42.03]
like you don’t know what you’re doing,

[00:00:43.08]
or seeming self-conscious
and really not on top of it,

[00:00:47.08]
what’s gonna happen is
you’re actually going

[00:00:49.09]
to detract your best customers.

[00:00:52.06]
You’re gonna actually have
them go away from you.

[00:00:55.01]
So what you wanna do, is
when you’re showing up

[00:00:57.00]
on photos, when you’re
showing up on lives,

[00:00:59.06]
is take people with you,
because everyone likes

[00:01:01.06]
someone who’s a little aspirational,

[00:01:03.02]
who has something more interesting

[00:01:04.09]
than sitting in the same
office all the time.

[00:01:06.08]
Provide value to the people

[00:01:09.01]
so they wanna listen to you,

[00:01:10.06]
but also be able to understand

[00:01:13.07]
that you are a magnet for your best,

[00:01:16.05]
most ideal audience.

[00:01:18.00]
So how you show up in photos,
how you show up in videos,

[00:01:22.03]
actually sounds a dog whistle

[00:01:24.09]
that only your best people hear

[00:01:26.05]
and other people who aren’t interested

[00:01:28.06]
in that type of thing,
they will not see you.

[00:01:30.06]
You will get lost in the crowd for them,

[00:01:32.06]
which is exactly what you want.

[00:01:34.04]
‘Cause you wanna be able to get in

[00:01:36.00]
to the right people and get away

[00:01:38.02]
from the wrong people, from the noise.

[00:01:40.03]
So when you’re showing
up, you need to be able

[00:01:42.07]
to position yourself in a way

[00:01:44.04]
that you look like in authority,

[00:01:45.09]
you’re standing in your expertise,

[00:01:48.01]
and you look real, like a human being.

[00:01:50.06]
That is the most important thing,

[00:01:52.06]
because when you’re getting out there

[00:01:54.00]
and you’re creating all
these souped-up images

[00:01:56.02]
and all these fancy branding shoots

[00:01:57.06]
or you’re doing one photo that may be

[00:02:00.02]
a corporate kind of photo,

[00:02:01.06]
that you’re repeating time and time again,

[00:02:03.08]
you end up creating photo fatigue

[00:02:05.05]
for the one photo.

[00:02:06.06]
And the branding photo, you’re
actually playing yourself

[00:02:09.05]
like an actor.

[00:02:10.06]
You’re not connecting
with the real people.

[00:02:12.08]
So it’s critical that you show up

[00:02:15.03]
as your best, real, authentic self

[00:02:18.08]
so that you can be out there and attract

[00:02:21.08]
your best audience, because birds

[00:02:25.00]
of a feather flock together.

[00:02:26.09]
And just think about it,
even in a conference,

[00:02:29.09]
so many times I’ve gone out there

[00:02:31.08]
and you start looking around

[00:02:33.01]
and you see these clumps of people,

[00:02:35.07]
these flocks of people,
these little cliques

[00:02:39.03]
or whatever you wanna call it,

[00:02:41.01]
groups of people together.

[00:02:42.04]
And they’re all kind of alike,

[00:02:44.01]
like you never really see the ones

[00:02:46.02]
that are kind of like all earthy

[00:02:47.07]
mixed in with the ones
that are all corporate.

[00:02:50.04]
It’s always like people
gravitate to each other

[00:02:54.01]
because we’re shy and
we’re not that outgoing

[00:02:57.03]
normally by nature, so it puts you

[00:03:00.09]
much more at ease to be with people

[00:03:02.09]
who you would assume would
have a similar mindset to you,

[00:03:07.01]
would have similar values to you.

[00:03:09.03]
So it’s the same thing when you’re putting

[00:03:11.01]
your photos out there, and you’re

[00:03:13.01]
in this crowded feed and you’re going down

[00:03:15.03]
with celebrities and thought leaders

[00:03:17.00]
and big deals and people who are clueless

[00:03:19.02]
and Aunt Tilly and your neighbor

[00:03:21.04]
and whatever it is.

[00:03:23.02]
And if someone is seeing you
through your Instagram feed

[00:03:26.01]
or seeing you through your Facebook feed

[00:03:28.00]
or seeing you through
your paid advertising,

[00:03:30.09]
what’s gonna happen is they will instantly

[00:03:33.06]
gravitate to the person who
looks interesting to them,

[00:03:37.06]
to the person who appeals to them,

[00:03:39.04]
and then, once that 10 seconds,

[00:03:41.09]
it takes one-tenth, one-tenth

[00:03:43.09]
of one second for someone
to pass judgment on you

[00:03:47.00]
and once they do, then
they’ll listen to you.

[00:03:50.01]
But your photo, that’s
your brand ambassador,

[00:03:52.04]
that speaks volumes before you get

[00:03:54.06]
to say a word.

[00:03:55.09]
So you need to really make sure

[00:03:57.08]
that as you’re getting out there

[00:03:59.00]
and you’re standing out there,

[00:04:00.06]
that you’re putting yourself in a way

[00:04:02.02]
that people want to relate to you.

[00:04:05.05]
And it’s actually kind of easy,

[00:04:07.02]
because you don’t need all
the fancy photo shoots.

[00:04:10.02]
You don’t need to spend hundreds

[00:04:12.00]
or thousands of dollars on
a branding photographer.

[00:04:14.08]
You don’t need to go feel uncomfortable

[00:04:16.09]
with the corporate shot that goes snap

[00:04:19.00]
and you all have that cheese expression.

[00:04:21.01]
You need to just understand how to use

[00:04:23.03]
exactly what you have,
which is your phone.

[00:04:26.07]
I’m holding one right now.

[00:04:28.03]
And take your pictures
and do it your own way.

[00:04:31.09]
And there’s some techniques,
of course, to it.

[00:04:34.00]
I was a stylist for 15
years on big photo shoots.

[00:04:36.04]
I learned a lot on the other side

[00:04:37.09]
of the camera, and it
was really hard for me

[00:04:40.02]
as an entrepreneur going out there

[00:04:42.02]
as the face of my brand, but reality TV

[00:04:44.08]
paved the way.

[00:04:45.07]
Influences pave the way so that you

[00:04:47.08]
can no longer hide and
do all this other stuff

[00:04:50.08]
that’s now like so three years ago,

[00:04:52.06]
five years ago, two years ago,

[00:04:54.03]
of these really overdone branding shoots.

[00:04:56.05]
If you wanna have them
because it gives you

[00:04:57.09]
an ego boost and you think it’s cool,

[00:05:00.00]
that’s okay.

[00:05:00.08]
But do it like 20% of the time.

[00:05:03.04]
The rest of the time
you need to just learn

[00:05:05.01]
how to connect.

[00:05:05.09]
And if you wanna learn
how to connect in photos,

[00:05:08.02]
I have a five-day
challenge that’s coming up.

[00:05:10.08]
It’s totally free and all you need to do

[00:05:13.08]
is go over to authenticsuperstar.com

[00:05:16.06]
and I will hook you up with what you need

[00:05:18.08]
to get started in the
free five-day challenge,

[00:05:21.04]
so you can go out there and attract

[00:05:24.01]
your best, most profitable audience

[00:05:26.05]
by being the best at being you

[00:05:28.09]
in a natural, easy, non-stressful way

[00:05:32.00]
that won’t cost you a fortune

[00:05:34.06]
in getting other people involved.

[00:05:36.04]
You’ll just learn the skills
you need to get started

[00:05:38.04]
to get out there.

[00:05:39.04]
So that’s authenticsuperstar.com

[00:05:41.03]
and listen, don’t miss out on this!

[00:05:43.08]
All the celebrities are doing,

[00:05:45.03]
entrepreneurs are late to the game.

[00:05:46.08]
So you’re gonna be having the
unfair advantage on this one.

[00:05:49.08]
Authenticsuperstar.com.

[00:05:51.01]
See you there!

[00:05:52.05]
Bye!

[00:05:53.04]

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