Sharon Haver – FocusOnStyle.com

MY BLOG:

STYLE YOUR SUCCESS, LIVE YOUR DREAM...


The FocusOnStyle Blog
Helping You + Your Business Get Out There!

Make it your business to live your dream…

 

I inadvertently started my blog during my infant son’s nap time back in 1999… before the term ‘blog’ was even popular.

Through it all, I believe…

Your style is your fingerprint in all that you do… it’s how you see the world + how the world perceives you.

 

The blog archives go back to the beginning and are updated regularly.  You’ll find 1,000’s of posts about modern business, branding, positioning, marketing, photos, fashion, style, beauty, lifestyle… and most importantly, how to do anything authentically. Enjoy!

The Blog Posts...

How To Look Confident In Eyeglasses- Try These Style Hacks [Video]

Eyeglass Hacks
Talking reading glasses and how to not look like a fuddy-duddy with these eyeglass hacks... Upfront, wearing farty glasses is a personal pet peeve of mine. Those skinny readers from the early 2000's... drugstore cheesy frames that aren't exactly right for your prescription so you squish your face up every time you to try to read. STOP.  From a style standpoint dated glasses just ruin your look. From a business standpoint, dated reading glasses make you look out of touch... Let me help you see with some eyeglass style hacks in this live video... Please keep in mind, if you're eyeglasses aren't relevant it's too easy to think that it's a red flag that signals your relevance is just as

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Career Path: Is Your Expertise A Little Messy? [Video]

when your expertise is a little messy
Your career path may not be linear, if not a little messy, and that only adds to your ability as an expert in your niche.The more we live, the more expertise we acquire. Yet it's too easy to assume that there's ONE path for everyone to reach their career goals or pivot to a new career- it sure wasn't for me!In reality, for most of us, what influences your expertise is quite the opposite of a lifetime of a single focus. It's time to see your expertise through the lens of being a well-rounded person with the unique ability to analyze a situations from different vantage points.Let's dive into being an expert with a diverse background a little deeper in

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The Four Easy-Peasy Key Elements of Every Marketing Video… [Video]

4 Key Elements of Every Video
What To Say On Video Even When You Don't Know What To Say...   The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn! Let's face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or  new to online business and fleshing out your personal brand, video can be overwhelming. But it doesn't have to be that way when you start with these four key elements. Marketing and social media videos shouldn't be complicated, stressful, and make you want to break out in a sweat. To show you how straight-forward and authentic social media and marketing videos can be watch this impromptu video training

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Want To Connect and Align With Your Audience On Video? [Video]

Let your P.O.V. lead you to connect to your most aligned audience in your videos... When you’re speaking to your audience through videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. The purpose of getting your message out there is to build your know, like and trust factor. To align with your best audience, right? The Pandemic has changed things up for us, and we are used to being home right now.  This has created a unique opportunity to connect with your audience in the different way. Are you sharing your reality? Are you giving your perspective? Let me elaborate a little further on how this impacts your connection with

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How Confident Women Over 40, 50, 60 Get Their Goals

Confident Women- Secrets to Success
12 Signs of Becoming A Confident Woman Do confident women have some insider secret above the rest? After all, we’re all doing the best we can every day but what makes some women more confident than others? When it comes to standing out in your business niche, pulling off a certain outfit, or even making massive life goals, some women seem to have all the confidence in the world while others are too timid to barely dip their toes into their dreams. So what makes confident women tick? How can some women be more confident than others? Is lack of confidence holding you back from achieving your goals. Let’s explore what makes a woman confident from my personal lens. We

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Authentic Storytelling Is The Secret Sauce To Building A Business Brand That Stands Out

Authentic-storytelling-is-the-secret-sauce-to-growing-your-business
...and you do that via authenticity in video marketing and photos. Have you been thinking about using video or branding photos as a vehicle for marketing and growing your business? NOW is the best time to leverage these incredible tools to attract your most aligned audience through the power of authentic storytelling. Authentic messaging breaks down barriers between you and your audience. It creates a space for you to get your message across in a way that is relatable and believable. When I asked Gary Vaynerchuk about why some people avoid being real and resort to creating a faux image, he said, “It’s one big game of insecurity. People are not willing to be themselves.”⁠ In reality, being authentic in turn helps you to gain

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What Business Tools I Use To Run An Online Business [Video]

My Favorite Online Business Tools That Get To The Point
Online Business Tools that make doing business online easier... Focusonstyle.com/tools Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful? Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business. Just like my favorite cozy blouse, I have favorite apps and software that help me be more effective, more profitable, and less of a headache. Even if you're not techie, just starting out, reducing your team or growing your team, take a look at what online business tools work for me now: https://focusonstyle.com/tools In 21 years of owning an online business, I've seen a lot of tech hell, but believe

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Video Marketing Made Easy: How to remove the friction between you and your best audience [Video]

Video Marketing: How to remove the friction between you and your best audience
Let’s get real... how are you doing? Like really doing.... it’s stressful now more than ever. Yet the pandemic has given us the greatest opportunity to all be on the same plane. So when you use antiquated ways of building boundaries between you and your best audience... you are not only cutting off your ability to earn more... But you are creating friction between you and really helping them. 🔥You are your greatest asset. Believe it. 🔥 No matter what happens in this world, you always have you to depend on because you’ve invested in yourself and know you can pivot to what is working now. Stop hiding behind layers of complex systems, outdated stages, too many photographers and videographers...

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Do More By Doing Less: Learning the art of multitasking…[Video]

Do More By Doing Less - Effective Multitasking
Ever wonder how to Effectively Make MULTI-TASKING Work For You? Multi-tasking Productivity Hack!!! Yup, there are days where you feel like an octopus trying to get as much done at once. The problem with multitasking is that you never feel accomplished, at least I don't. But I do have a little hack for times when you really need to get it ALL done at pretty much the same time. Watch the video for my productivity time management hack... Now there is ONE occasion when it is CRITICAL to multi-task... That is to get your photos done along with your videos to 10X your image library for... social media... your website, ads... everything. I'll show you how to create branding photos

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6 Video Marketing Tips So You Can Say Goodbye To Overwhelm

Getting Started With Video to Grow Your Business
Even if you're camera shy, using video marketing to grow your brand can really be simple... when you know how. These days it seems like everyone and their uncle has video training... how do you not get overwhelmed by all the material out there? Video marketing can be complicated if you're in over your head with too much tech. Lucky for you, the less "professional" a video is, the more it converts these days (meaning more revenue from doing less). 99% of people who use video for marketing say they'll continue using video in 2020. With that in mind, let me show you how easy it can be to create videos for your business that connect you with your people. Engagement:

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Modern Business: If You Want Your Branding Photos To Stand Out, Do It Like A Supermodel

Naomi Campbell- Forbes-Authentic Superstar!
Supermodel leadership might just be what you need if you want your branding photos to stand out and really engage. Good news is that it is not only less stressful and expensive than hiring a branding photos, but more effective and relevant in today's market. Smart business people look to what their audience is watching... They are not minutia oriented to only their niche but to the Big Picture... in most cases it is entertainment and media... which is operating at home and on a phone! That is exactly why I opened the Authentic Superstar Branding Photo Challenge... and it's free! True Confession: I always wished I could have supermodel legs like NaomiCampbell... they literally do not jiggle on the

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Comfort Marketing: Do you want to grow your audience so you can get more sales from your videos? [Video]

use comfort marketing in your videos to grow your business
If your video engagement is falling flat, try what’s working now: Comfort Marketing... Way less caloric than comfort food and far more lucrative. If you want to sell more stuff.... the secret sauce is having your audience feel that they know you so well.... They really like you. Trust you. And in these wacky times, you’re both comforting and helpful to them... not a plastic stranger. You’ve probably heard that you gotta get on video, however... Most people get this part wrong. Watch the video to find out why... It's because... They think doing video means reading a script like a robot or being so slick that everyone knows it’s make-believe. What you want to do if you really want

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Video Marketing: Connection Matters More Than Perfection… [Video]

Connection Over Perfection Helps You Scale Your Brand By Being Consistently Visible
If Connection Matters More Than Perfection, What's Holding You Back?Are you feeling a little perplexed getting out there and connecting with your tribe while you’re working from home?Now, more than ever, people are on social media consuming an unheard of amount of content.It makes sense, right?Being home and watching...Well, just watching is fine if you have a job to get back to when all this is over.But for the rest of us who are small business owners, coaches, consultants, entrepreneurs...THIS is the time to be consistently visible...To be providing value...To be getting and keeping the attention of our audience...The way to effectively do just that is video...A recent report (post pandemic) shows that content on Instagram and Facebook are also

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