Even if you’re camera shy, using video marketing to grow your brand can really be simple… when you know how.
These days it seems like everyone and their uncle has video training… how do you not get overwhelmed by all the material out there? Video marketing can be complicated if you’re in over your head with too much tech. Lucky for you, the less “professional” a video is, the more it converts these days (meaning more revenue from doing less).
99% of people who use video for marketing say they’ll continue using video in 2020. With that in mind, let me show you how easy it can be to create videos for your business that connect you with your people.
Engagement: Keep It Personal
Even in uncertain times, you are your best asset. Your uniqueness is your Super Power and what your audience craves! Once you remove yourself from your video marketing and production, you are losing your earning potential and making yourself generic.
Don’t do that!
If you’re afraid that you will come off fake and stilted, you have every right to be concerned…but if you understand the power of authenticity and being natural on camera, your video marketing will be as magnetic as you really are.
Whether it be a value add video for social media or content, or an offer video, stay true to yourself, yet position your message in a way that benefits the perception you want people to have.
That includes not only your words, but the set and setting of your video, general vibe, and the first impression you send that keeps their attention to become the favorable, lasting impression you want them to have so that they can take the desired action. No matter what presentation style or scripting framework you use, it’s key to make the viewer feel like you are speaking directly to them.
The Pandemic Just Made Getting On Camera (Or Phone) and Video Marketing Even Easier For You!
If you you were afraid to “be you” on video before, the pandemic has taken a cue from effective online marketing It has stripped the veil of hiding behind a fancy production and making “at home” slice of life the norm.
Once we have globally gotten accustomed to seeing newscasters, daytime shows, talk shows, every kind of celebrity broadcasting from a comer in the house… it’s pretty hard to argue that your phone is the new broadcast studio today.
Pssst! Want to learn how to confidently create brand building Social Media, Marketing, Live and Sales Videos that Engage + Convert your audience? Click here and fast track your learning curve with www.VideoQuickStarter.com.
Be Ready When Opportunity Knocks
Slice of life is more magnetic | Here’s a surprise video tip: Less is more effective when it comes to really growing your business.
Just as your audience wants to really see you to build the know, like and trust bond, a heavily produced set or fancy “too pro” videography filming techniques actually puts a wall up between you and your audience.
Don’t forget- in today’s modern business zeitgeist, using what you have at hand is more engaging and converts better, because people relate to real people over a fabricated, albeit pretty, super pro video.
Let’s Talk Gear (The kind that doesn’t freak you out even if you’re not techie).
AUDIO – There are so many clever ways to get decent audio these days that you don’t need to have a big distracting mic plunked in front of you or wear a huge “air traffic controller” headset. More times than not, I just use my iPhone when I’m on the go.
There is a trend to use stage mics for recording videos. Frankly, I think it looks out of place. Like the person is trying to not so subtly let you know that they also speak from the stage… it’s personal preference. Use what you have to get going!
CAMERA – Most of the videos I do are either with my iPhone, my MacBook Pro built-in camera or a Logitech StreamCam webcam hooked up to my desktop or perched on a tripod for a better angle. It really can be that simple.
LIGHTING – Good lighting is like a facelift without the scalpel 😉 Funny yet true. Not only does the right lighting make a video appear more pro, but it also is a whole lot more flattering.
Set and Setting: Avoid Stuffy Office Syndrome
Avoid Stuffy Office Syndrome by not sitting in a generic area that looks like a stock photo from an Office Depot catalog. Be Creative!
Add your personality to your surroundings by creating a background of interesting and personal items. Arrange books, objects, and photos on a shelf so they show the true you with some simple shelf “styling” or add artwork behind you arranged in a pleasing yet non-busy manner.
You don’t always have to be in the same spot and can definitely find favorite filming areas depending on the available natural light and the vibe you are trying to convey.
Be Your Own Glam Squad
If you want go position yourself as an authority in your niche, you need to be perceived as credible and relevant. That doesn’t mean you need to buy a new video wardrobe but learn how to shop your closet for the style tweaks that keep you on brand, modern, and feeling confident. You can start getting motivated, here.
If you dress well in your personal style, every day, what you wear on video will be a pretty natural transition with attention to how the upper part of your outfit appears through the eye of the camera. When in doubt, less is more, as long as it’s the right cut.
If the idea of creating your own Marketing Video makes you break out in a sweat. Have no fear, I’ll show you how to effectively use exactly what you have to share your message with millions. Click here and learn how to make Authentic Videos without Overwhelm — Video Quick Starter.