success

How Confident Women Over 40, 50, 60 Get Their Goals

Confident Women- Secrets to Success
12 Signs of Becoming A Confident Woman Do confident women have some insider secret above the rest? After all, we’re all doing the best we can every day but what makes some women more confident than others? When it comes to standing out in your business niche, pulling off a certain outfit, or even making massive life goals, some women seem to have all the confidence in the world while others are too timid to barely dip their toes into their dreams. So what makes confident women tick? How can some women be more confident than others? Is lack of confidence holding you back from achieving your goals. Let’s explore what makes a woman confident from my personal lens. We

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Behind The Scenes On A PhotoShoot You Can Do On Your Own [Video]

Lights, Camera… now what? You don’t need all that stuff but there is nothing wrong with tszujing up the equipment on occasion. It's important to remember though that you are the main attraction, not any of the extra fancy things around you. Having a good background is definitely important for looking aspirational, but that doesn't mean you need to think so hard about it that you can't focus on your message. Fancy equipment can be fun! It can make videos look really nice. It goes back to my 80/20 rule, see post here, about using the upscale things 20% of the time but the other 80% being as natural as possible in your video and photo production. KNOW your equipment

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How To Create Content That Authentically Connects With Your Ideal Audience

Spoiler Alert: When it comes to connecting with your audience... you gotta be REAL! We've all done it, or at least entertained the idea. Thinking we need to do this, add that, hire them to grow our personal brand. Before you know it, you are out a ton and a half of money, spinning your wheels and ending up with a personal brand that's no longer very personal. And content that seems not even close to you and your voice. The more you hire out to the "experts" to build your brand, the more you lose a big piece of yourself. You end up doing everything you think you should do, hiring everyone you think you should hire... and it's

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Why taking your tribe along for the ride is critical to your bond

create a bond by bringing your tribe with you for the ride
I’m taking you for a ride literally and why you should take me on a ride too! We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to your next level of what to do.  To get to the next level in your personal brand and connect with your audience,

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Special Report: Why You Need The Right Headshot to Succeed (And Attract Your Correct Audience)- Part One

Infograph- Selfies and Headshots- Statistics
Snap, Ready, Go: If you’re not exploiting what you have in your pocket, you’re missing out on the most authentic way to have your personal brand shine. Part One of a Two-Part Series There’s no denying, research shows a pretty solid case as to why you simply cannot ignore your headshot… if you want to attract the right audience that recognizes your worth in your work and as who you are as a person. “When you undervalue what you do, the world will undervalue who you are.” - Oprah Winfrey Here’s a zinger that you cannot ignore: Studies show it only takes 1/10 of a second for someone to draw conclusions about you based on your photo. What’s even crazier

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Special Report: Headshot Advice to Position Yourself For Success by Attracting The Your Right Audience With Your Photo- Part Two

Part Two of a two-part headshot series Humm, betcha don’t want your competitors to attract your prospects. Here’s headshot advice on the one thing that can give you the unfair advantage... that’s totally unique to you! Your photo. A carefree snap or a thought out visual message that speaks volumes BEFORE you get to say a word. That same photo can be both easy and strategic, as long as it’s authentic. In Part One of this two-part series, we went deep with these “can’t ignore” stats and research demonstrating how critical the right images are in your marketing, branding and positioning as a leader, expert, or someone worth listening to. You are the face of your brand The real job

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What is a Freemium + why your business needs one

If you are an entrepreneur, coach, speaker or face of your brand, it's crucial that you know what a freemium is and how to successfully use them in your business. It may sound like some fancy buzz word, but freemiums are key to bringing in prospective clients and building your list, and although free, they are an excellent way to bring in long term financial results. Okay, so what is a freemium? Think of freemiums like a tasting appetizer... a beautifully plated and delicious treat that's an unexpected gift from the chef at a fine restaurant. The yummy bites are your first experience with the overall quality and style of food and its presentation in a restaurant. The tasty teasers give you

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Stop the Generic Jungle! Start the year your way!

How to stand out in a crowded market by starting the year your way. Wow! I wrote this post about doing it your way on Facebook the other day and it instantly resonated with so many of you so I thought I'd take it further. Here's what I said... I'm starting the year my way! And I highly encourage you to do the same. :) One of the trends that I noticed in 2017 really broke my heart... It's that so many of us, especially women entrepreneurs, get lost in the GENERIC JUNGLE. They lose their personality... they lose their soul.. they lose their star power simply because they are too afraid to stand proud about who they are. They

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Personal branding photography tips with Caroline White, photographer for women entrepreneurs [7 Days to Amazing Podcast]

Behind the scenes of personal branding photography with Caroline White, the brand photographer that top women entrepreneurs turn to. If you are wondering what is personal branding photography, how to get professional photos taken that represent you in your most honest and best self, then this episode of the 7 Days to Amazing podcast is for you! I first came across photographer Caroline White and her breathtaking photographs of real people back when I was in B-School and she was Marie Forleo's photographer. Since then, it's her infectious commentary on social media and abundance of beautiful photos of an impressive amount of women entrepreneurs that have continued to peek my interest. That is until Caroline and I were seated next to each other

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How to get in front of the media even if they’re not calling you [7 Days to Amazing Podcast]

If you're wondering how to create your own opportunities to get in front of the media, even if they are not calling you, then this episode of the 7 Days to Amazing podcast is for you! I've been getting asked a lot lately about creating media opportunities and being not only ready but media friendly, so I created this solo podcast episode for you. Through my career, I have had the unique vantage point of being on multiple sides and angels of the media from behind the scenes on photo shoots, to upfront and center starring in my own commercial, spokesperson, contributing writer, syndicated columnist, guest on radio and tv, influencer, and expert source... a lot of different ways that

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LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

Karen Yankovitch - LinkedIn strategies to build your network for social media success.
Conversations to ca-ching with LinkedIn strategies to revolutionize your social media performance + positioning + branding + marketing and everything you need to stand out in social media...... So much social media, so little time. BUT  "they" say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don't know about you, LinkedIn confuses me. Not anymore! This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media. Karen is an expert when it comes to positioning your expertise and influence through the use of social

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How to build a large facebook community with Leadership Girl Haley Lynn Gray [7 Days to Amazing Podcast]

Diversity, authenticity, entrepreneurship + the power of networking... I don't know about you but I think it's pretty amazing having a large facebook community with over 60,000 members. If any of you have every dreamed about being a leader in your community, you are going to want to listen to Leadership Girl in this week's episode of the 7 Days to Amazing Podcast. Haley Lynn Gray, founder of the Women's Entrepreneur Network joins us with insights on networking, success and the unique fingerprint that exists in every business. By the way, I'm proud to announce that I will be speaking at the Leadership Girl Summit this weekend. For those of you that are  interested, you can learn more about the event

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How to Become a Recognized Expert and Expand Your Network with Dorie Clark [7 Days to Amazing Podcast]

Entrepreneurs, it's time to get out of your rabbit hole!  Becoming the go-to recognized expert in your field can be more than a pipe dream if you know how to leverage your brand. On this week's episode of the 7 Days to Amazing Podcast with Sharon Haver, you will learn how to  leverage your network, brand and ideas to become a recognized expert in your industry. Dorie Clark, speaker, author, reinvention expert and personal branding + marketing strategist, joins us for this informative, highly productive episode! Pencil's Up! You're going to take lots of notes, Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Here are a few of Dorie's tips to leverage your expertise, become

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