business

Market Like A Kardashian- It will work for you too!

Market LIke A Kardashion- IT will work for you too! Even if you don't love the Kardashians, you've gotta give them credit for incredible marketing longevity. Strolling around my neighborhood, I couldn't help but keep thinking about an article I read in The New York Times earlier, "Keeping Up With the Kardashian Cash Flow." According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable. VULNERABILITY and AUTHENTICITY are what draws your audience in. It removes the [...]

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Entrepreneurs: How To Beat Business Travel Burnout [Video]

You Gotta Beat Burnout So You Can  Reenergize Yourself To Get More Out Of  Business Trips... So Many Opportunities, Only So Much Time! As a forward thinking solopreneur or entrepreneur, there are a myriad of conferences, masterminds, speaking engagements, and events to attend that the benefits can be lost from the sheer exhaustion of it all. Most of the time, you end up traveling to places  you don’t actually want to go to (can I get a hell yeah?!) I put a kibosh on that and [...]

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How To Reach Your Goals- Bit By Bit [LIVE Videos]

Reach Your Goals Bit By Bit

If you want to know how to reach your goals,  it's critical to take the appropriate steps to get there. Howdy, from Jackson Hole Wyoming!  I'm here on vacation so you wonder why I'm "working"? Well, I had my first day of the cross country ski season and with 40 MPH winds my otherwise slow start got derailed to an even slower start. No worries for me! Reaching your goals (of any kind) is not an overnight affair, it takes studied action, perseverance, and [...]

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Why taking your tribe along for the ride is critical to your bond

create a bond by bringing your tribe with you for the ride

We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to [...]

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Plant a seed, nurture the right way and you can exceed all expectations.

Live from in front of the second largest tree in the world in Sequoia National Park. Standing in front of something so incredible got me thinking what a wonderful analogy we can all use to grow. Plant a seed, nurture the right way and you can exceed all expectations. Hope you enjoyed watching as much as I enjoyed filming. Please share with a friend who might benefit from some motivation.. [...]

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Flexibility & Time Management Tips: How To Go To The Beach On A Work Day and Not Be A Slacker

How I can go to the beach on a work day and still get work done… it’s the secret sauce to time management. It’s a manic work day but my husband and I are headed right to the beach! Curious why? He works on Saturday and he has Monday off -- he's a doctor and you know how it is. So to compensate for our couple time, I have developed his kind of hours so we can spend time together on Mondays [...]

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Nail Salon Wisdom: Customer Expectations and How To Realistically Exceed Them + Lovely New York Fountain

Yup, it can be done. My manicurist did! I had a lightbulb moment while getting my usual mani pedi at a new local nail salon-- my favorite place closed so I’ve been trying to find a spot that I like just as much. Unfortunately, until now my customer expectations have been hard to match. If you know me, I have really crumby nails, always have always will -- and just like that a nail salon wisdom popped into my head that you [...]

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How to add gazpacho in your sales strategy – that one ingredient to make it happen! [video]

Gazpacho has tomatoes (or in this sexy version avocados), what does your sales strategy have that make it stand out? While hubbs and I are eating at the Guggenheim Museum, something out of the norm came into my head and it has something to do with crazy sexy version of gazpacho that’s made from avocado. So, this is how it goes… When you’re doing sales and when you’re promoting your business or you have a client or you have a program just like [...]

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One Huge Productivity Tip on Creative Process + Wonderful View of New York City Harbor and Statue of Liberty [video]

How I accelerated my business in the first few years. I was standing in the openness between the Freedom Tower and Statue of Liberty and started thinking how you can find freedom in your business just like the statue that elegantly represents this. As an entrepreneur, especially in the early stages (or even first few years), you end up spending hours and time beyond belief to successfully grow a business. You get caught up in a lot of work - even during [...]

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LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

Karen Yankovitch - LinkedIn strategies to build your network for social media success.

LinkedIn strategies to revolutionize your social media performance + positioning + branding tips + marketing and everything you need to stand out in social media... So much social media, so little time. BUT  "they" say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don't know about you, LinkedIn confuses me. Not anymore! This week, my business bestie and digital strategist, Karen Yankovich, [...]

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