business

Market Like A Kardashian- It will work for you too!

Market Like A Kardashion- IT will work for you too!Even if you don't love the Kardashians, you've gotta give them credit for incredible marketing longevity.Strolling around my neighborhood, I couldn't help but keep thinking about an article I read in The New York Times earlier, "Keeping Up With the Kardashian Cash Flow."According to the article, when Kris Jenner pitched the show to Ryan Seacrest, she said, ‘We will be vulnerable.VULNERABILITY and AUTHENTICITY are what draws your audience in.It removes the veneer of the third wall that keeps you on one side and your audience on the other.People get to KNOW, LIKE AND TRUST you like a real human being....That CONNECTION IS PRICELESS.You can and should do this too. -Your brand

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Entrepreneurs: How To Beat Business Travel Burnout [Video]

Tired Of Traveling To Grow Your Brand?  You Gotta Beat Burnout So You Can  Reenergize Yourself To Get More Out Of  Business Trips... So Many Opportunities, Only So Much Time! No Wonder You Have Business Travel Burnout. As a forward thinking solopreneur or entrepreneur, there are a myriad of conferences, masterminds, speaking engagements, and events to attend that the benefits can be lost from the sheer exhaustion of it all. Most of the time, you end up traveling to places  you don’t actually want to go to (can I get a hell yeah?!) I put a kibosh on that and frankly haven't turned back. Now when I do travel, and it was a lot this month, I may be pooped from the

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How To Reach Your Goals- Bit By Bit [LIVE Videos]

Reach Your Goals Bit By Bit
If you want to know how to reach your goals,  it's critical to take the appropriate steps to get there. Howdy, from Jackson Hole Wyoming!  I'm here on vacation so you wonder why I'm "working"? Well, I had my first day of the cross country ski season and with 40 MPH winds my otherwise slow start got derailed to an even slower start. No worries for me! Reaching your goals (of any kind) is not an overnight affair, it takes studied action, perseverance, and a plan. I cut THREE lives for you yesterday! All bounced off the theme of my cross country skiing so you see how mastery comes in little bits. I've gathered all the lives on this blog

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Why taking your tribe along for the ride is critical to your bond

create a bond by bringing your tribe with you for the ride
I’m taking you for a ride literally and why you should take me on a ride too! We’re talking about connecting with your audience this week.  The profound connection and bond to the right tribe who truly gets you and wants a part of your secret sauce. That type of magnetic attraction comes one way- by being real. In today’s crowded market so many of us realize that expertise is not enough to stand out in a crowded market. It’s easy to feel stuck in your business and not know how to get out so you can get to your next level of what to do.  To get to the next level in your personal brand and connect with your audience,

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Plant a seed, nurture the right way and you can exceed all expectations.

Live from in front of the second largest tree in the world in Sequoia National Park. Standing in front of something so incredible got me thinking what a wonderful analogy we can all use to grow. Plant a seed, nurture the right way and you can exceed all expectations. Watch my Live video at Sequoia National Park...   Hope you enjoyed watching as much as I enjoyed filming. Please share with a friend who might benefit from some motivation. It's funny to think I'm right near the 2 tallest trees in the entire world... Look at how small I am in comparison. But each of these started as just a seed. And it took the right conditions for them to

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Flexibility & Time Management Tips: How To Go To The Beach On A Work Day and Not Be A Slacker

How I can go to the beach on a work day and still get work done… it’s the secret sauce to time management. It’s a manic work day but my husband and I are headed right to the beach! Curious why? He works on Saturday and he has Monday off -- he's a doctor and you know how it is. So to compensate for our couple time, I have developed his kind of hours so we can spend time together on Mondays (or any work day for that matter). Watch my Live Video on the way to the beach: Now what that means is, I don't necessarily shut everything down and make it a completely non-negotiable day that I don't

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Nail Salon Wisdom: Customer Expectations and How To Realistically Exceed Them + Lovely New York Fountain

Yup, it can be done. My manicurist did! I had a lightbulb moment while getting my usual mani pedi at a new local nail salon-- my favorite place closed so I’ve been trying to find a spot that I like just as much. Unfortunately, until now my customer expectations have been hard to match. If you know me, I have really crumby nails, always have always will -- and just like that a nail salon wisdom popped into my head that you can use in running your business. So let's talk about exceeding realistic customer expectations. Watch my Live Video: How my manicurist exceeded my expectations with ballerina pink nails! Sometimes you make expectations and I know a lot of

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How to add gazpacho in your sales strategy – that one ingredient to make it happen! [video]

Gazpacho has tomatoes (or in this sexy version avocados), what does your sales strategy have that makes it stand out? While hubbs and I are eating at the Guggenheim Museum, something out of the norm came into my head and it has something to do with a crazy sexy version of gazpacho that’s made from avocado. So, this is how it goes… When you’re doing sales and when you’re promoting your business or you have a client or you have a program just like I do or like anyone else does, you always wanna get more, you always wanna give more and give in your best stuff. Usually it happens during a one on one with a business coach where

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One Huge Productivity Tip on Creative Process + Wonderful View of New York City Harbor and Statue of Liberty [video]

How I accelerated my business in the first few years. I was standing in the openness between the Freedom Tower and Statue of Liberty and started thinking how you can find freedom in your business just like the statue that elegantly represents this. As an entrepreneur, especially in the early stages (or even first few years), you end up spending hours and time beyond belief to successfully grow a business. You get caught up in a lot of work - even during weekends and evenings! There is a way to make that growth (to any next level) more productive as well as alleviate overwhelming tasks so you can ACTUALLY have the freedom in your business that you dreamed about. Watch

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How to get in front of the media even if they’re not calling you [7 Days to Amazing Podcast]

If you're wondering how to create your own opportunities to get in front of the media, even if they are not calling you, then this episode of the 7 Days to Amazing podcast is for you! I've been getting asked a lot lately about creating media opportunities and being not only ready but media friendly, so I created this solo podcast episode for you. Through my career, I have had the unique vantage point of being on multiple sides and angels of the media from behind the scenes on photo shoots, to upfront and center starring in my own commercial, spokesperson, contributing writer, syndicated columnist, guest on radio and tv, influencer, and expert source... a lot of different ways that

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LinkedIn Strategy & The Power of Connections with Karen Yankovich [7 Days to Amazing Podcast]

Karen Yankovitch - LinkedIn strategies to build your network for social media success.
Conversations to ca-ching with LinkedIn strategies to revolutionize your social media performance + positioning + branding + marketing and everything you need to stand out in social media...... So much social media, so little time. BUT  "they" say how important LinkedIn to build your professional connections. No cute memes just a bunch of people who want to optimize their network to mutually benefit each other. Sounds cool, but I don't know about you, LinkedIn confuses me. Not anymore! This week, my business bestie and digital strategist, Karen Yankovich, joins the 7 Days to Amazing Podcast to talk about building personal relationships through social media. Karen is an expert when it comes to positioning your expertise and influence through the use of social

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Video + Photo Tips: Your background counts + plus, what’s the ONE word?

The set and setting of how you position yourself in a headshot or video is super important. You don't want your background to distract from you and you certainly want it to instantly convey the right image of who you are. So, you know when I shoot a live video in my hotel room with an unmade bed behind me and a pile of junk that's it to demonstrate how NOT to do this yourself. I shot this right before I left to speak at a live event in North Carolina this weekend. You can watch a livestream of my talk, here. So, what is the one word you want people to think of when they describe you? More Video +

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Applied Authenticity – Women’s Entrepreneur Network Talk with Leadership Girl Haley Lynn Gray

Sometimes knowing how to be authentic in business & life can get confusing. I'm talking about mastering Applied Authenticity on a Facebook Live with Leadership Girl, Haley Lynn Gray founder of the Women's Entrepreneur Network, over 61,000 strong! Behind the scenes of my Wyoming living room too! Applied Authenticity Fake. Real. Applied Authenticity!!! How to do it? Thrilled to be on this livestream talking about Applied Authenticity in your business and brand with Haley Lynn Gray.... and the Women's Entrepreneur Network and....the Leadership Girl community in anticipation of the Leadershipgirl Live Summit!!!! Enjoy! Let's continue this conversation in person! I'll be speaking about "The 7 Second Solution: How to create headshots that position you to get high-level clients" at the

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